Google Doodle celebrates Egyptian author Notaila Rashed’s 86th birthday

Google Doodle was designed by Jordanian-American guest artist Sara Alfageeh. (Google)
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Updated 20 September 2020

Google Doodle celebrates Egyptian author Notaila Rashed’s 86th birthday

  • She is affectionately known as “mama Lobna”
  • She founded a children’s book section at the publishing house Darel-Hilal in Cairo

DUBAI: Google celebrated the life of Egyptian author, Notaila Rashed, on Sunday, marking what would have been her 86th birthday. 
Affectionately known as “mama Lobna,” Notaila Ibrahim Rashed actively worked for the promotion of children’s and young adult’s literature in Egypt until her death in 2012.
Rashed contributed to children’s literature in the Arab world by writing books and short stories for magazines, as well as radio and television shows. She founded a children’s book section at the publishing house Darel-Hilal in Cairo and worked for children’s magazine ‘Samir’ from its first release in 1956 and until 2002. 
Egyptian National Council of Culture’s first children’s film was based on her story ‘The Doll,’ part of a bigger book called the ‘The Diary of Yasser Family.’
She started writing when she was still a student at the Cairo University, and her first works were broadcast on radio in 1953.
Rashed’s writings blend literary traditions of ancient and modern Egypt to help kids from across the world learn more about contemporary life in her home country.
Mama Lobna also translated a number of classics into Arabic, including ‘Black Beauty,’ ‘The Happy Prince’ and ‘The Emperor’s New Clothes.’
During her lifetime, Rashed received numerous awards, including the State Award for Children’s Literature in 1978, the State Award for Children’s Journalism in 1995 and the Medal of the Council of the Ministry of Culture in 2002.


Publicis Groupe veteran Kamal Dimachkie leaves as new successor is named

Updated 20 October 2020

Publicis Groupe veteran Kamal Dimachkie leaves as new successor is named

  • Dimachkie’s career spans three decades of leadership and accomplishment in international and regional markets
  • Shoueiry founded the agency’s Social Content Lab and played a key role in cultivating digital design thinking across the region

RIYADH: Publicis Groupe MEA today announced the departure of Kamal Dimachkie, chief operating officer, Publicis Communications, UAE and Lower Gulf. Dimachkie is a senior executive who joined Leo Burnett in February 1985. The company has appointed Samer Shoueiry to assume the role in conjunction with his current responsibilities as chief digital officer, Publicis Communications, Middle East from Dec. 1. Dimachkie’s decision to leave comes after 33 years with the company. He will leave his current position on Dec. 31 and continue to act in a consultative capacity until June 2021 in order to ensure a smooth transition.

Dimachkie’s career spans three decades of leadership and accomplishment in international and regional markets including the US, Lebanon, Saudi Arabia, Bahrain, Kuwait and the UAE.

Raja Trad, executive chairman at Publicis Groupe MEA said: “I respect Kamal’s decision. He has been a friend and a colleague for over three decades, and not just I but the entire Publicis Groupe family will miss him. His tenure at the Groupe has been characterized by a clear commitment to values that are central to our philosophy. Kamal’s adept leadership propelled the agency to new heights — we won more than 250 accolades and added numerous international and local clients to our roster. I want to thank him for his immeasurable contribution to the Groupe and wish him all the best for his professional future.”

Dimachkie added: “Leo Burnett and Publicis Groupe have been my life for the past 33 years, and I am proud to have been a part of a glorious journey during which I have had the opportunity to serve the company in different roles in six countries, to have contributed to numerous clients and raised the bar internally and within the industry. Part of this has been the joy of working with a wonderful team and leadership, whom I have partnered with, learnt from and shall forever call my friends and brothers in arms. I am grateful to have lived the glory days of advertising with one of the best agencies in the world and to have worked with some of the most inspiring and creative people. I look forward to working with Samer on the upcoming transition and wish him success in his new role.”

Shoueiry, who will take on Dimachkie’s role, has over 21 years of experience across business, design and innovation. He has consistently delivered a robust performance in Publicis’ Experience Design and Experience Strategy, founded the agency’s Social Content Lab and played a key role in cultivating digital design thinking across the region.

Commenting on his appointment, Trad said: “Samer has a record of leadership and value creation, deep experience in generating groundbreaking brand experiences, as well as a focus on strategic design, innovation excellence and a strong technological footing. I look forward to continuing to work closely with him to drive our digital transformation in the region and support the spread of innovation through investments in our people, technology, platforms and tools. Together, we will ensure that we continue to move our business forward in the Connected Age through a data-led, digital-first approach.”

Shoueiry further added: “Kamal has built a strong foundation for future growth, including strengthening our team and expanding our scope of work. The current climate has accelerated digital transformation globally, and we are looking at a future where online and offline coexist to augment consumer experience in an interconnected brand universe. E-commerce is a necessity, digital equities are your flagship stores, search and social your new outdoor. With this new beginning, I will focus on further strengthening our creative strategy-to-results development to offer the best consumer-centric experiences and build brand value.”