Dubai-based boutique agency Means Design launches PR arm

Means Design was founded as an offshoot of its sister company Means Marketing in 2012. (AN Photo)
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Updated 24 September 2020

Dubai-based boutique agency Means Design launches PR arm

  • Move comes as the agency signs hospitality clients the Meydan Hotel and Bab Al-Shams Desert Resort & Spa on a PR retainer
  • Means Design Managing Director Lama Accary Bibi: Creativity should be the essence of any marketing and communications company

DUBAI: Means Design, an independent Dubai-based boutique full-service marketing and communications agency, has officially launched its PR arm. The move comes as the agency signs hospitality clients, the Meydan Hotel and Bab Al-Shams Desert Resort & Spa on a PR retainer, in addition to their existing creative and social media agreement.
Launched in 2012, Means Design was founded as an offshoot of its sister company Means Marketing, a traditional marketing agency founded in 1984, with a strategic focus on bringing creatively led solutions to clientele. 
Servicing clients across hospitality, lifestyle, beauty, fast-moving consumer goods (FMCG) and dining sectors, Means Design’s roster includes Raffles Dubai, Rotana Hotels and Resorts, the soon-to-be-launched Sofitel Dubai The Obelisk, luxury beauty and skincare brand Mollagara, red-carpet designer Rami Al-Ali, food-and-beverage titans Americana Group (TGI Fridays across the region, Red Lobster and Olive Garden), Aprons & Hammers and Café Society.
“This move is a natural one as we’ve always streamlined our communication across all verticals,” said Means Design Managing Director Lama Accary Bibi.
“What sets us apart is that we were founded as a creative agency. Creativity should be the essence of any marketing and communications company. Hence, we believe in telling impactful stories founded on creativity and strategic thinking. Innovation has always been key and today, companies need to step up their game in order to weather the current situation,” she added. 
“Our PR team has what it takes to understand what makes the media and the market pulse, and with the signing of the Meydan Hotel and Bab Al-Shams across all services, we’re thrilled to see what this launch brings for the team at Means Design.”


Publicis Groupe veteran Kamal Dimachkie leaves as new successor is named

Updated 20 October 2020

Publicis Groupe veteran Kamal Dimachkie leaves as new successor is named

  • Dimachkie’s career spans three decades of leadership and accomplishment in international and regional markets
  • Shoueiry founded the agency’s Social Content Lab and played a key role in cultivating digital design thinking across the region

RIYADH: Publicis Groupe MEA today announced the departure of Kamal Dimachkie, chief operating officer, Publicis Communications, UAE and Lower Gulf. Dimachkie is a senior executive who joined Leo Burnett in February 1985. The company has appointed Samer Shoueiry to assume the role in conjunction with his current responsibilities as chief digital officer, Publicis Communications, Middle East from Dec. 1. Dimachkie’s decision to leave comes after 33 years with the company. He will leave his current position on Dec. 31 and continue to act in a consultative capacity until June 2021 in order to ensure a smooth transition.

Dimachkie’s career spans three decades of leadership and accomplishment in international and regional markets including the US, Lebanon, Saudi Arabia, Bahrain, Kuwait and the UAE.

Raja Trad, executive chairman at Publicis Groupe MEA said: “I respect Kamal’s decision. He has been a friend and a colleague for over three decades, and not just I but the entire Publicis Groupe family will miss him. His tenure at the Groupe has been characterized by a clear commitment to values that are central to our philosophy. Kamal’s adept leadership propelled the agency to new heights — we won more than 250 accolades and added numerous international and local clients to our roster. I want to thank him for his immeasurable contribution to the Groupe and wish him all the best for his professional future.”

Dimachkie added: “Leo Burnett and Publicis Groupe have been my life for the past 33 years, and I am proud to have been a part of a glorious journey during which I have had the opportunity to serve the company in different roles in six countries, to have contributed to numerous clients and raised the bar internally and within the industry. Part of this has been the joy of working with a wonderful team and leadership, whom I have partnered with, learnt from and shall forever call my friends and brothers in arms. I am grateful to have lived the glory days of advertising with one of the best agencies in the world and to have worked with some of the most inspiring and creative people. I look forward to working with Samer on the upcoming transition and wish him success in his new role.”

Shoueiry, who will take on Dimachkie’s role, has over 21 years of experience across business, design and innovation. He has consistently delivered a robust performance in Publicis’ Experience Design and Experience Strategy, founded the agency’s Social Content Lab and played a key role in cultivating digital design thinking across the region.

Commenting on his appointment, Trad said: “Samer has a record of leadership and value creation, deep experience in generating groundbreaking brand experiences, as well as a focus on strategic design, innovation excellence and a strong technological footing. I look forward to continuing to work closely with him to drive our digital transformation in the region and support the spread of innovation through investments in our people, technology, platforms and tools. Together, we will ensure that we continue to move our business forward in the Connected Age through a data-led, digital-first approach.”

Shoueiry further added: “Kamal has built a strong foundation for future growth, including strengthening our team and expanding our scope of work. The current climate has accelerated digital transformation globally, and we are looking at a future where online and offline coexist to augment consumer experience in an interconnected brand universe. E-commerce is a necessity, digital equities are your flagship stores, search and social your new outdoor. With this new beginning, I will focus on further strengthening our creative strategy-to-results development to offer the best consumer-centric experiences and build brand value.”