Dubai-based boutique agency Means Design launches PR arm

Means Design was founded as an offshoot of its sister company Means Marketing in 2012. (AN Photo)
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Updated 24 September 2020

Dubai-based boutique agency Means Design launches PR arm

  • Move comes as the agency signs hospitality clients the Meydan Hotel and Bab Al-Shams Desert Resort & Spa on a PR retainer
  • Means Design Managing Director Lama Accary Bibi: Creativity should be the essence of any marketing and communications company

DUBAI: Means Design, an independent Dubai-based boutique full-service marketing and communications agency, has officially launched its PR arm. The move comes as the agency signs hospitality clients, the Meydan Hotel and Bab Al-Shams Desert Resort & Spa on a PR retainer, in addition to their existing creative and social media agreement.
Launched in 2012, Means Design was founded as an offshoot of its sister company Means Marketing, a traditional marketing agency founded in 1984, with a strategic focus on bringing creatively led solutions to clientele. 
Servicing clients across hospitality, lifestyle, beauty, fast-moving consumer goods (FMCG) and dining sectors, Means Design’s roster includes Raffles Dubai, Rotana Hotels and Resorts, the soon-to-be-launched Sofitel Dubai The Obelisk, luxury beauty and skincare brand Mollagara, red-carpet designer Rami Al-Ali, food-and-beverage titans Americana Group (TGI Fridays across the region, Red Lobster and Olive Garden), Aprons & Hammers and Café Society.
“This move is a natural one as we’ve always streamlined our communication across all verticals,” said Means Design Managing Director Lama Accary Bibi.
“What sets us apart is that we were founded as a creative agency. Creativity should be the essence of any marketing and communications company. Hence, we believe in telling impactful stories founded on creativity and strategic thinking. Innovation has always been key and today, companies need to step up their game in order to weather the current situation,” she added. 
“Our PR team has what it takes to understand what makes the media and the market pulse, and with the signing of the Meydan Hotel and Bab Al-Shams across all services, we’re thrilled to see what this launch brings for the team at Means Design.”


Abu Dhabi Islamic Bank awards media duties to Carat

Updated 28 October 2020

Abu Dhabi Islamic Bank awards media duties to Carat

  • Carat’s approach will both complement our in-house digital marketing

DUBAI: Carat MENA has been awarded the offline media responsibilities for Abu Dhabi Islamic Bank (ADIB), a leading regional Islamic financial services group that serves more than a million customers through a distribution network in the UAE, Egypt, Iraq, Saudi Arabia, Qatar, Sudan and the UK.

The agency’s strength in strategic planning across media touchpoints and a data-driven, consumer-centric mindset provided by M1, Dentsu’s proprietary research tool, were said to be critical factors in the decision to select it for the role.

“This is a pivotal time for ADIB as we accelerate our evolution in becoming a market-leading digital bank by challenging old ways of doing things and pioneering the new,” said Inas Abou Salem, the bank’s global head of marketing, communications and branding.

“Carat’s approach will both complement our in-house digital marketing, while driving our offline media with the data-driven approach and strategic vision needed to drive consistent value for our customers.”

Ramzy Abouchacra, the CEO of Carat MENA, said: “We are delighted to be partnering with ADIB, integrating the best of our agency capabilities to support their digital transformation.

“Their ambition to innovate banking in the Middle East is exciting and clearly aligned with our ambition to redefine the role that media plays in driving transformative growth.”