DUBAI: Dubai-based label AAVVA on Thursday presented its fall-winter 2020 collection, Mother of Pearls, during Arab Fashion Week (AFW), which runs virtually until Saturday.
AAVVA was founded by Lebanese and Brazilian design duo Ahmad Ammar and Vincenzo Visciglia. The ready-to-wear label has been on the market since 2011, continuously creating stylish and avant-garde silhouettes.
The brand showcased its new pieces as part of Brazil Noble, the first ever virtual fashion event that aims to bring Brazilian fashion to the world through AFW.
For their latest collection, the pair were inspired by the UAE’s history and success.
“We wanted to pay tribute to the country that inspired us to start and grow to where we are today, and also mix the free-spiritedness, art, and vibe of the Brazilian design,” they told Arab News.
The new creations feature black and white looks embroidered with angelic white pearls.
“We wanted to be chic, but also since our previous collection was full of color, we were in the mood for something more muted yet extremely lavish. The pearl embroidery is not like something we’ve done before, intricate, full, and yet simplistic in essence,” they said.
The designers said the collection was “empowering and unique” because they “placed importance on volume and movement to enhance the female silhouette, a signature of our design element.”
Has the coronavirus disease (COVID-19) pandemic affected AAVVA’s design process? Yes, is the answer.
“We think the pandemic has affected everyone and all walks of life,” they said. “We were blessed to be in the UAE – a country that is so involved in the welfare of its people. The country took amazing measures to protect its people. While the world around us shut down, we were still able to work slowly but surely amidst the lockdown.
“The measures held us back from sourcing fabrics internationally, or getting the work done on the pieces as we usually do – but we still created a collection that we are proud of and that definitely brought a smile to many faces,” they added.
They noted that since the virus outbreak, businesses and the fashion industry had become more digitalized.
“Fashion has been shot into digital space and it is proving a fascinating journey. While people in fashion are aware of what they are missing – the emotional and storytelling impact of real fashion shows – we have to adjust to the new alternatives. As they say, ‘the show must go on.’”