Huda Beauty beats out Kylie Cosmetics as most in-demand beauty brand of the year

Huda Beauty beats out Kylie Cosmetics as most in-demand beauty brand of the year
Huda Beauty was founded by US-Iraqi entrepreneur Huda Kattan. Instagram
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Updated 18 November 2020

Huda Beauty beats out Kylie Cosmetics as most in-demand beauty brand of the year

Huda Beauty beats out Kylie Cosmetics as most in-demand beauty brand of the year

DUBAI: Huda Beauty has kept its position as the most in-demand cosmetics brand across the globe in 2020 according to calculations by The Cosmetify Index. The Dubai-based label, founded by US-Iraqi entrepreneur Huda Kattan, was followed by Kylie Cosmetics, MAC Cosmetics, Anastasia Beverley Hills and NYX Professional Makeup.

The Cosmetify Index ranks the world’s biggest beauty brands based on search volume, increase in searches, Instagram followers, hashtags and engagement.

Rounding out the top 10 is The Body Shop, Florence by Mills, L'Oreal Paris, Yves Rocher, ColourPop Cosmetics, Pur and Morphe.


Model Imaan Hammam takes a break from social media

Imaan Hammam is currently one of the most in-demand models on the scene. File/AFP
Imaan Hammam is currently one of the most in-demand models on the scene. File/AFP
Updated 23 January 2021

Model Imaan Hammam takes a break from social media

Imaan Hammam is currently one of the most in-demand models on the scene. File/AFP

DUBAI: Model Imaan Hammam is taking a social media break “to reset and reflect,” she revealed this week. 

The Dutch catwalk star, who was born to an Egyptian father and a Moroccan mother, took to her Instagram platform to raise awareness about mental health in light of “Blue Monday,” the third Monday in January, which is dubbed to be the most gloomy day of the year.

Urging her one million followers to prioritize their mental well-being, Hammam posted a photo of herself wearing a yellow t-shirt bearing a number for the mental health crisis hotline. 

She wrote: “(Wednesday) was a really exciting step forward for the US. But as we celebrate, I also want to remember that the day-to-day struggles people are facing — especially with mental health — don’t just disappear with a new administration. This past Monday (#BlueMonday) was the supposed scientifically proven most depressing day of the year.”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Imaan Hammam (@imaanhammam)

She went on to encourage her followers to check out music collective Enjoy Being in Transition’s new trilogy of mixes curated by one of fashion’s favorite sound designers, Michel Gaubert, in order to bring peace and harmony and “to be a source of relief and inspiration for a society feeling the fatigue and the effects of depression from this past year.” She even plugged the link to the Blue Room playlist in her Instagram bio.

The 24-year-old also announced that she has started releasing monthly Spotify playlists in an effort to help uplift her fans’ spirits. 

“Speaking of mental health,” she concluded, “I am going to take a little break from social for a bit, just to reset and reflect. Sending you guys love and I’ll be back soon.”

Hammam isn’t the only supermodel to take a break from social media to prioritize their mental health in recent weeks. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Bella (@bellahadid)

Part-Palestinian catwalker Bella Hadid briefly abandoned the photo-sharing social media platform at the beginning of this month. 

A few weeks after departing, Hadid explained to her 38 million followers why she felt she needed to quit. 

“I took some time away to reflect and learn about myself in a way that would be too much to explain at the moment, but with time I will express,” the model wrote. “The memories and fortune I came back with are pure wisdom, a closer relationship with myself and my spirituality, a sense of self-love that I have always lacked, a few great friends, and these books that saw me through.”