Saudi consumers open to new forms of online shopping

Amid the COVID-19 lockdowns, people have been turning to social media not just to stay connected but also to discover new brands and shop online. (Shutterstock/Illustrative)
Amid the COVID-19 lockdowns, people have been turning to social media not just to stay connected but also to discover new brands and shop online. (Shutterstock/Illustrative)
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Updated 22 February 2021

Saudi consumers open to new forms of online shopping

Amid the COVID-19 lockdowns, people have been turning to social media not just to stay connected but also to discover new brands and shop online. (Shutterstock/Illustrative)
  • Report finds that majority of consumers are interested in trying Live Shopping and Augmented Reality
  • Saudi consumers are shifting to online experiences for convenience and social media and digital tools supporting growth of local businesses

DUBAI: The strength and influence of Saudi Arabia’s economy in the world marketplace has grown exponentially during the past few decades.

82 percent of consumers in Saudi Arabia thought that more brands and businesses from Saudi Arabia are becoming well known around the world, according to “Emerging Trends: The Forces Shaping the Future Today,” a 14-market study conducted by Ipsos and Facebook IQ – the company’s insights division – focusing on consumer trends and habits in emerging markets.

67 percent of Saudi consumers also said that the Kingdom is now more connected to the rest of the world than ever before.

Amid the COVID-19 lockdowns, people have been turning to social media not just to stay connected but also to discover new brands and shop online.

According to the study, 70 percent already belong to an online community, and 90 percent are open to the idea of brands being part of these online communities.

While Instagram is more likely to be used for communities related to food and drinks (47 percent) and fashion (48 percent), Facebook is more likely to be used for gaming communities (39 percent). 

Brands have been aware of the increased time spent on social media and have capitalized on this opportunity. One such example is Nestlé Middle East, which created a Messenger bot during Ramadan resulting in people spending 2.9 times longer on its Nestlé website compared to Nestlé’s other campaigns.

With larger stores staying open during lockdowns, small and medium businesses (SMBs) have been adversely affected. As a result, the latter have taken to social media to increase brand awareness and sales with more consumers showing a propensity toward supporting local businesses. Among those surveyed, 88 percent said they are actively supporting local entrepreneurs and 84 percent feel confident that entrepreneurism will continue to grow in the coming year.

“Social media platforms such as Facebook and Instagram are proving to be essential growth drivers for local brands both in and from Saudi Arabia,” said Ramez Shehadi, Managing Director for MENA at Facebook. “Consumers are readily and rapidly embracing change, and brands can build stronger connections by developing innovative and meaningful digital experiences.”

What consumers want

In their responses 90 percent of consumers in the Kingdom said they were actively looking for ways to simplify their busy lives. These “convenience seekers” want to do the things that matter to them – whether that’s being together with loved ones (44 percent), getting fit (51 percent), learning skills for a new career (54 percent) or giving back to their community (25 percent). The report said 88 percent of these “convenience seekers” are willing to pay for products and solutions that save them time.

Saudi consumers are also demanding a new kind of relationship with brands. While 87 percent said social media has allowed them to deepen their relationship with brands, 84 percent were open to trying new ways of shopping.

Most notable among these new ways of shopping are Live Shopping and Augmented Reality (AR).

Live Shopping, or live stream shopping, has digitized the home shopping experience via social media, apps and websites, by providing a real-time feedback loop for buyers, including reviews and recommendations of products. This feature allows brands to use live video enabling a live virtual try-on for certain products such as lipsticks. Nearly half of the consumers surveyed (48 percent) say their Live Shopping has increased over the past year with categories such as luxury fashion, auto accessories, sports equipment, and travel accessories being the most popular.

AR is no longer restricted to catching Pokemons or trying on filters. Of those surveyed 88 percent have used an augmented reality feature in the past year, 78 percent said it is a fun way to interact with brands and 91 percent are open to brand-led AR features.

“People continue to experiment with different features and services in their search for convenience,” Shehadi said. “For marketers, whether you engage people via Live Shopping, AR, or interactive polls in stories, the goal should be adding value versus using the technology in and of itself.”


Unilever releases new podcast series for International Women’s Day

Unilever releases new podcast series for International Women’s Day
Updated 08 March 2021

Unilever releases new podcast series for International Women’s Day

Unilever releases new podcast series for International Women’s Day
  • New miniseries tells the stories of six Saudi women

DUBAI: Unilever’s Miraa has partnered with regional podcast network Finyal Media to release a six-episode podcast series titled “A Breath, a Step, a Mirror” for International Women’s Day.

Miraa is an Arabic-only regional publication for, by and about Arab women, focusing on health, beauty and lifestyle.

The podcast series delves into the lives of six women from Saudi Arabia who write a letter to a younger version of themselves.

“With the launch of our new podcast, our hope is that the personal and intimate stories and growth journeys of our hosts inspire more women to look beyond their challenges and rise above judgments to pursue their growth and goals,” said Sonia Kapoor, senior content manager at Unilever and Miraa.

From encouraging their younger selves to break free of rigid molds to wishing they had had the confidence to be themselves instead of trying to please others, these women tell stories that are a reflection of their journeys and a chance to explore what they might have done differently.

“We look forward to women across the region having the chance to listen to the series, and we hope these stories will help other young Arab women to grow in confidence and reach their true potential as we mark another International Women’s Day,” added Leila Hamadeh, co-founder and CEO of Finyal Media.

The first season, produced in collaboration with Lux, was released in the first week of March, with more seasons expected throughout the year.

The series is available on all podcasting platforms, including Apple Podcasts, Google Podcasts, Anghami, Deezer and Spotify.


Lebanon’s Salameh to sue Bloomberg after US denies talk of sanctioning him

Lebanon’s Salameh to sue Bloomberg after US denies talk of sanctioning him
Updated 06 March 2021

Lebanon’s Salameh to sue Bloomberg after US denies talk of sanctioning him

Lebanon’s Salameh to sue Bloomberg after US denies talk of sanctioning him
  • Bloomberg published news that the Biden administration was considering sanctions against the central bank governor
  • Both Salemeh and the US State department deny the claim

LONDON: Lebanese Central Bank Governor Riad Salameh announced on Friday that he will be taking legal action against Bloomberg after it published an article claiming that the US is considering sanctioning him, a move the US State Department denies.

“We have seen reports about possible sanctions of Riad Salameh. They are untrue,” a State Department spokesperson told Arab News.

Last week, Bloomberg published news that the Biden administration was considering sanctions against the central bank governor, a claim both Salemeh and the US State department deny.

An investigation into possible money laundering and embezzlement has been opened by Swiss authorities.

Salemeh, his brother and assistant were also being probed over multimillion-dollar transfers out of the country at a time when Lebanese citizens were allowed minimum withdrawal amounts from their bank accounts.

The country’s currency hit 10,000 Lebanese pounds to one US dollar on Wednesday, an unprecedented mark that sparked a resurgence of protests that have been hampered by the coronavirus pandemic.

Lebanon witnessed nationwide protests in October 2018 calling for the end of widespread corruption and worsening economic conditions that have since seen more than half the population living below the poverty line.

The country’s current economic and financial crisis has been largely blamed on Salemeh due to his long tenure, having headed the central bank for 28 years after assuming control in 1993.


Why the world needs to take deepfakes seriously

Why the  world needs to take deepfakes seriously
Updated 06 March 2021

Why the world needs to take deepfakes seriously

Why the  world needs to take deepfakes seriously
  • Report highlights danger Artificial Intelligence can pose; warns of danger to politics, media 

LONDON: In 1938, American filmmaker Orson Welles’ narration of H.G. Wells’ alien invasion novel “The War of the Worlds” caused panic and pandemonium for listeners in the US who believed the tale to be a public broadcast by the government.

The next day, headlines across newspapers read “Radio Listeners in Panic, Taking War Drama as Fact.” Historical research, however, suggested that the actual panic itself was overstated by the media, as the broadcast itself had few listeners.
Fast-forward to 2021 with the long arms of social media and the internet, what would happen if a video showing US President Joe Biden sitting in the Oval Office announcing that he will be striking Iran imminently were to appear? Or if a video showing French President Emmanuel Macron crassly insulting Muslims surfaced?
Artificial Intelligence (AI) technology, called deep learning, which generates images of fake events, known as deepfakes, allows for the creation of a moving image that looks and sounds exactly like Biden or Macron, but isn’t them, to speak and say whatever the creator wants, with most observers unable to tell if it is fake.

“Even before deep fakes, social media has platforms, and the different services have led to some threats on users in our region, especially women and other vulnerable communities,” Mohamed Najem, executive director of SMEX, a digital-rights organization focusing on Arabic-speaking countries, told Arab News.
“Deep fakes bring more serious threats to the aforementioned groups, especially if (criminals) want to destroy someone’s reputation — women, especially, are at risk, with them having gained more freedom within different conservative communities, which could see them suffer real damage” he added.

Recently, a series of very convincing TikTok videos showing Actor Tom Cruise doing multiple activities has left millions confused as to whether or not it really is the famous actor. Other known deepfakes show former US President Barack Obama calling his successor Donald Trump a “dipsh*t” and Facebook co-founder and CEO Mark Zuckerberg speaking about stealing users’ private data.
According to a report published last year by University College London (UCL), deepfakes rank as the most serious AI crime threat.
“As the capabilities of AI-based technologies expand, so too has their potential for criminal exploitation. To adequately prepare for possible AI threats, we need to identify what these threats might be, and how they may impact our lives,” author Lewis Griffin stated in the report.

Crimes in the digital realm can be easily shared, repeated, and even sold, allowing criminal techniques to be marketed.

Among the most serious concerns posed by fake content such as deepfakes is that, as they are so difficult to identify, they could be used for all manner of dubious purposes, ranging from discrediting a politician or a public figure to blackmail.
“Unlike many traditional crimes, crimes in the digital realm can be easily shared, repeated, and even sold, allowing criminal techniques to be marketed and for crime to be provided as a service. This means criminals may be able to outsource the more challenging aspects of their AI-based crime,” co-author Dr. Matthew Caldwell stated in the report.
To make matters worse, the rise in convincing deepfakes could in turn play a major role in discrediting major news institutions.
“If even a small fraction of visual evidence is proven to be convincing fakes, it becomes much easier to discredit genuine evidence, undermining criminal investigation and the credibility of political and social institutions that rely on trustworthy communications,” the report stated.
“Social media platforms need to understand the threats and act on them. Unfortunately there is no trust in governments in our region to do the right thing; my assumption is that they will use this to restrict more speech and criminalize it, which will lead to more closure of civic spaces,” Najem said.
The UCL report goes on to note that awareness and changes in people’s behaviors toward the spread and creation of these videos might be the only effective line of defense. While so far many of the videos popping up on social media are fun — of politicians singing and dancing, say, or Nicholas Cage’s face on Wonder Woman’s body — things may take a sharper, darker turn soon.


Lebanese media outlet Sawt Beirut International launches English-language edition

Sawt Beirut International wants to reach larger audience abroad through its website, mobile app. (Supplied)
Sawt Beirut International wants to reach larger audience abroad through its website, mobile app. (Supplied)
Updated 05 March 2021

Lebanese media outlet Sawt Beirut International launches English-language edition

Sawt Beirut International wants to reach larger audience abroad through its website, mobile app. (Supplied)
  • Sawt Beirut International wants to reach larger audience abroad through its website, mobile app

LONDON: Sawt Beirut International (SBI) launched an English-language edition of its news website with the aim of reaching the Lebanese diaspora abroad.

“The English-language website will take Lebanon and Beirut’s voice to all the Lebanese diaspora living in Europe or the US,” SBI Chariman and CEO Jerry Maher told Arab News. “It’s for those who can speak Arabic but can’t read Arabic.”

SBI is a Lebanese media outlet that is on a mission to fight corruption and hold accountable the country’s politicians.

“We can share with them the pains the country is going through and allow them to take part in the change that is coming. We want them to be part of the next phase of Lebanon and understand all that is going on in the country.”

The English-language website will also be coupled with a mobile app, similar to the Arabic version. Maher says SBI is planning a French and Spanish version in the future.

“We are focusing on political, economic and social issues on the news website so Lebanese abroad will know exactly what is going on in the country, where the problem is and how they can help solve it,” the SBI founder said.

Maher said the new website will include a “stories” feature similar to other social-media outlets like Facebook and Instagram.


YouTube cancels Myanmar military-run channels, pulls videos

YouTube cancels Myanmar military-run channels, pulls videos
Updated 05 March 2021

YouTube cancels Myanmar military-run channels, pulls videos

YouTube cancels Myanmar military-run channels, pulls videos
  • The company said it was monitoring the situation for any content that might violate its rules
  • YouTube said it had terminated around 20 channels and removed over 160 videos in the past couple months

BANGKOK: YouTube has removed five channels run by Myanmar’s military for violating its community guidelines and terms of service.
The company said Friday that it terminated channels of broadcasters Myawaddy Media, MRTV, WD Online Broadcasting, MWD Variety and MWD Myanmar. The decision follows a Feb. 1 military coup that ousted the country’s elected government, provoking massive public protests.
“We have terminated a number of channels and removed several videos from YouTube in accordance with our community guidelines and applicable laws,” YouTube said in an emailed statement.
The company said it was monitoring the situation for any content that might violate its rules.
YouTube said it had terminated around 20 channels and removed over 160 videos in the past couple months for violating its policies regarding hate speech and harassment, spam and deceptive practices, violent or graphic content policy and violations of its terms of service.
In December, it pulled 34 channels as part of an investigation into content uploaded in a coordinated influence campaign. That campaign uploaded content about elections in Myanmar, regional conflicts and news related to the US, China and Malaysia, the company said.
The decision by YouTube followed Facebook’s earlier announcement that it had removed all Myanmar military-linked pages from its site and from Instagram, which it also owns.