Image Nation Abu Dhabi launches cultural exchange webinars with Israel Film Fund

A still from “Only Men Go to the Grave,” a film directed by Abdullah Al-Kaabi, who will be speaking during the webinar series. Supplied
A still from “Only Men Go to the Grave,” a film directed by Abdullah Al-Kaabi, who will be speaking during the webinar series. Supplied
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Updated 22 March 2021

Image Nation Abu Dhabi launches cultural exchange webinars with Israel Film Fund

A still from “Only Men Go to the Grave,” a film directed by Abdullah Al-Kaabi, who will be speaking during the webinar series. Supplied

DUBAI: Culture has a unique way of bridging cultures and nations. This is why in an effort to foster cultural exchange between Israel and the United Arab Emirates, Image Nation Abu Dhabi has teamed up with the Israel Film Fund (IFF) on a series of webinars that aim to support filmmakers in both countries.

Titled “Film Exchange: Abu Dhabi - Israel,” the new series will explore critical areas within production, talent development and filming in both Abu Dhabi and Israel to encourage collaboration between Image Nation and IFF.

The first webinar will debut on March 24. It will feature industry experts spanning from the Abu Dhabi Film Commission, Israel Film Fund, the Israel Film and TV Academy as well as renowned film directors. 

Those tuning in to the webinars can expect to learn about an array of different topics relating to feature film funding, such as tax rebates, film funds and opportunities for filmmakers in the two countries, among others aspects.

Speakers include Emirati filmmaker Abdullah Al-Kaabi, “City of Life” director Ali F. Mostafa and the Israeli filmmaker who gave us “The Syrian Bride,” Eran Riklis, to name a few.

“This series of webinars is a key cultural and business initiative held in partnership with the IFF,” said Michael Garin, CEO of Image Nation, in a released statement.

“We are ultimately promoting and informing audiences on the many production and investment opportunities that have resulted from the partnership between the UAE and Israel. Through collaboration on content creation, we will deepen the ties between the two countries to the benefit of the media industry in the entire region.”

Echoing on Garin’s statement, Lisa Shiloach-Uzrad, Executive Director of the Israel Film Fund, added: “We are excited to begin what we hope will be a long and fruitful relationship between Israeli and UAE filmmakers. We believe there is much that unites our two nations and are proud and happy to be the stepping stone for cultural collaboration that will bring us closer together while creating innovative and fascinating films, which is what we're all about.”

The IFF was established in 1979 in order to assist Israeli filmmakers realize their vision and talent and produce their full length feature film.

Meanwhile, Image Nation Abu Dhabi creates films, TV series, documentaries and entertainment for consumers throughout the world. It is also the first UAE company to have multiple productions stream globally on streaming giant Netflix.


From Riyadh to Dubai, why is good coffee in the region so expensive?

A cup of coffee from Dubai-based Nightjar costs $5. File/Instagram@nightjar.coffee
A cup of coffee from Dubai-based Nightjar costs $5. File/[email protected]
Updated 19 April 2021

From Riyadh to Dubai, why is good coffee in the region so expensive?

A cup of coffee from Dubai-based Nightjar costs $5. File/Instagram@nightjar.coffee

DUBAI: Buying a cup of coffee in the Gulf can be quite expensive.

Coffee lovers often bemoan the fact that their latte costs double in Dubai or Riyadh what it does in other countries.

What we might not realize, however, is that we are paying for a lot more than milk and beans in that cup of coffee.

Last week, social media was set alight by a complaint over the price of a $7 flat white in Dubai. Coffee lovers from Kuwait, Bahrain, Saudi Arabia and Qatar chimed in on whether the cost was justified. It begs the question: Why is coffee so expensive in this region?

We spoke to cafe operators to find out.

Leon Surynt, owner of Nightjar Coffee, one of Dubai’s most popular coffee brands and cafes, said that it is “really hard” to keep his coffee affordable.

Nightjar imports its own beans directly from farms around the world, roasts them at its Alserkal Avenue roastery and sells to hotels and cafes across the country. 

“You need to have multiple avenues, which is a bit of online, a bit of wholesale and a bit of cafe, to make money here,” Surynt says. 

“We live in a society that has a low tax rate, but we also have many compliance costs.”

If we were to break down the cost of a latte at Nightjar ($5), Surynt says, the ingredients — milk and coffee — and the cup only account for about $1 or 20 percent. He estimates that staff wages and expenses, on the other hand, make up a whopping 30 percent, while rent is another 15 percent. Other overheads, such as government fees, marketing, admin and logistics mean his profit from that one latte is about AED 4 (or $1). And that’s not accounting for the cost of delivery aggregators, his salary and kitchen operations.

“There are a lot of hidden costs here,” Surynt said. 

The story is the same for many others.

Samer Harkous, business development manager for Cypher Coffee, supplies hundreds of cafes in the UAE and overseas with green and roasted beans. 

Cypher does not operate a cafe but offers samples at its roastery.

When pricing Cypher’s products, Harkous said rent and municipality fees must be built into the price of beans, and a profit needs to be made on top of that. The cafe selling those beans must then add on its own costs.

And roasting beans is a costly — and difficult — process.

Equipment is imported from overseas. Each bean requires a different roasting method, which is meticulously recorded on charts by staff, from monitoring the necessary temperature and gas levels to listening for the “first crack.” 

Beans themselves command a range of prices. Cypher’s most expensive roast is from Yemen (up to $136 per kilogram) and its cheapest, and most popular, is from Brazil (between $16 to $82 per kilogram). 

Brazilian beans are therefore used by cafes wanting to keep costs down. More expensive beans, usually used by specialty coffee houses, will command a higher price.

Ali Al-Fahad, founder of Earth Roastery, which was established in Kuwait in 2014 and has spread across the region since, adjusts his coffee prices depending on the country he operates in. 

He said that Kuwait is the most expensive and logistically difficult location for a cafe business, while Dubai is the easiest and cheapest. That is why it took them until 2019 to open a café. Before that, he was solely selling wholesale coffee beans.

“Business here is very risky. Very few people can be successful,” he said. “When we opened the coffee shop, we understood that.”

Al-Fahad said their highest costs go on salaries and visa costs, followed by rent and logistics.

“Customers travel. They want the same quality and experience as they have in Europe. But to be on that level, you need to invest more.”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by (@crustandcrema)

Cyrus Woo, deputy director at Bahrain’s Crust and Crema, said pricing was a “sensitive” subject when they opened.

“We had to be very careful. We only had other coffee shops to compare to, so we did market research and then did our own costing.”

Of the $4 it costs for an Americano or $5 for a latte, Woo agreed that what the customer is mostly paying for is staff salaries.

“If you factor in how much of the coffee and milk you’re going to use for one drink, those are the minimal costs involved,” Woo said.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by (@crustandcrema)

“You’re paying for the atmosphere, overheads, marketing, utilities, rent, insurance, equipment and labor costs. The market is saturated, and baristas are in high demand, so you have to pay more for them.”

Woo said that while coffee makes more money than food at a cafe, for coffee to be profitable, a cafe has to “sell a lot.”

“We are a for-profit business. We need to be able to survive, but we don’t want to be greedy. 

“I hope that when people come in and have coffee, they appreciate there’s a lot more involved, that they’re paying for the experience.”

So, when you’re handing over $7 for your latte, lamenting the expense, remember: You’re not just buying a coffee. You’re paying for your surroundings and for your barista’s wages. And actually, for $7, that’s pretty reasonable.


Moroccan-Italian model Malika El-Maslouhi stars in new Hugo Eyewear campaign

The model posed for the new Hugo Eyewear Spring 2021 campaign. Instagram
The model posed for the new Hugo Eyewear Spring 2021 campaign. Instagram
Updated 19 April 2021

Moroccan-Italian model Malika El-Maslouhi stars in new Hugo Eyewear campaign

The model posed for the new Hugo Eyewear Spring 2021 campaign. Instagram

DUBAI: There’s no slowing down Malika El-Maslouhi. This week, the Moroccan-Italian model was selected to star in the new Hugo Eyewear Spring 2021 campaign, which was shot by fashion photographer Matteo Montanari.

Featuring alongside model Parker Van Noord, the catwalker appears in a video and campaign photographs wearing key pieces from the German label’s most recent eyewear collection. For the campaign, the 22-year-old posed on a rooftop wearing the brand’s newest range of optical frames and sunglasses, paired with a mustard yellow double-breasted suit and a black, logo emblazoned Hugo Boss top.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by HUGO (@hugo_official)

The campaigns keep on rolling in for the rising star, who was born in Milan to an Italian mother and a Moroccan father.

In addition to her latest work with Hugo Eyewear, El-Maslouhi also recently appeared in campaigns for Zadig & Voltaire, Ralph Lauren, Calvin Klein Swim, Jacquemus and Mango alongside fellow Moroccan model Nora Attal.

Memorably, she was the star of designer Peter Dundas’ most recent collection. The Norwegian designer selected the breakout model to  showcase the brand’s glamorous new offering for Fall 2021, which was digitally presented in a look book format.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by MALIKA (@malika.elmaslouhi)

And when she’s not modeling different collections for brands, she’s helping design them.

She recently teamed up with London-based retailer Ishkar on a range of necklaces delicately handcrafted by jewelers in Kabul, Afghanistan. 

According to the online store, founded by former UAE residents Edmund Le Brun and Flore de Taisne in 2016, the Malika x Ishkar collection is set to drop soon.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by I S H K A R (@ishkar.co)

El-Maslouhi, who is signed to VIVA Model Management, made her modelling debut when she was 18 years old at the Alberta Ferretti Fall 2019 show and went on to walk for the Dior Cruise 2020 show held in Marrakech a month later.

She would go on to quit her university studies to pursue modeling full-time, gracing the runways of storied fashion houses such as Hermes and Chanel.

The model, who splits her time between Italy, France and the Netherlands, also has a few editorials under her belt, including Vogue Russia, British Vogue, Dazed Magazine and Elle France, for which she recently served as the cover star.


Beauty mogul Huda Kattan donates one million meals to new UAE campaign

The beauty mogul urged her followers on social media to donate to the campaign. File/Getty Images
The beauty mogul urged her followers on social media to donate to the campaign. File/Getty Images
Updated 19 April 2021

Beauty mogul Huda Kattan donates one million meals to new UAE campaign

The beauty mogul urged her followers on social media to donate to the campaign. File/Getty Images

DUBAI: Dubai-based beauty mogul Huda Kattan took to Instagram on Saturday to reveal she has taken part in a food drive campaign launched by the ruler of Dubai, Sheikh Mohammed bin Rashid Al-Maktoum.

The 100 Million Meals mission was launched to provide food parcels to disadvantaged communities across 20 countries in the Middle East, Asia and Africa in an effort to combat hunger and malnutrition, exacerbated by COVID-19. 

Kattan announced that she has donated one million meals to those less fortunate via her cosmetics company Huda Beauty.

“It’s hard to believe that in today’s world, in 2021, we’re still dealing with issues of malnutrition and that every ten seconds a child dies because of hunger. This initiative is so incredible and it’s just a reminder of how each and every single one of us has the power to make a change,” said Kattan in a video posted to her Instagram account.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Huda Kattan (@huda)

“I’m so proud to live in a country that prioritizes world hunger,” she said, urging her 2.2 million followers to donate to the charitable initiative.

The 100 Million Meals campaign is an expansion of the 10 Million Meals campaign, which was launched in 2020 to help those worst hit by the COVID-19 pandemic.

Within a week of its launch, the initiative has raised over $21,200,000 equivalent to providing more than 78 million meals, as massive donations continue to pour in from individuals and companies inside and outside the UAE.

Kattan is an avid humanitarian and often steps up to help those who need it most.

In June, her cosmetics brand, Huda Beauty, donated $500,000 to the NAACP Legal Defense Fund, a civil and human rights organization that provides legal assistance to low-income African Americans, during the height of the Black Lives Matters protests that swept through the US last year. 

Before that, the US-Iraqi beauty mogul pledged to donate $100,000 — to be split between 100 different freelance makeup artists providing them with $1000 each — in a bid to help people in the industry stay afloat financially during the pandemic.


Middle East Fashion Week announces dates for inaugural edition

The event is set to take place at Atlantis The Palm in Dubai. Instagram/@middleeast.fashionweek
The event is set to take place at Atlantis The Palm in Dubai. Instagram/@middleeast.fashionweek
Updated 18 April 2021

Middle East Fashion Week announces dates for inaugural edition

The event is set to take place at Atlantis The Palm in Dubai. Instagram/@middleeast.fashionweek

DUBAI: There’s a new fashion week in the region to look forward to. Middle East Fashion Week has announced its inaugural edition in a statement today. The six-day event is scheduled to take place at Dubai’s Atlantis The Palm from May 14-19. 

Unlike the traditional fashion week format we’ve all become accustomed to, Middle East Fashion Week is adopting a unique schedule, with a three-day sustainable fashion forum featuring high-profile international speakers, followed by three days of in-person fashion shows from international and regional designers, a gala dinner and a slew of other VIP events.

CEO of Middle East Fashion Council Simon J Lo Gatto, said in a statement: “Middle Eastern Fashion Week has been created as a platform to allow designers to come together with a unique opportunity to showcase in Dubai and to reach audiences not only across the GCC, but also the larger Indian subcontinent and Europe.”

He added: “Our goal is for the Middle East Fashion Week to become a biannual Fashion Week that acts as a reference point for designers from all corners of the world. Since inception in 2020, MEFC has positioned itself as the world’s first fashion council with sustainability as its core value and long-term objective. The platform was born from an inspiration to tackle climate change and pollution brought on as a direct result of the industry we love.”

The participating designers have yet to be revealed.


Ramadan recipes: An Arab take on TikTok’s famous baked feta pasta

Baked feta pasta.
Baked feta pasta.
Updated 18 April 2021

Ramadan recipes: An Arab take on TikTok’s famous baked feta pasta

Baked feta pasta.

DUBAI: If you’re on social media, chances are you’ve drooled over one of countless images of baked feta pasta — a dish that went viral this year for that holy grail combination of anyone-can-do-it easiness and blissful deliciousness.

The dish, which consists of feta cheese, cherry tomatoes and pasta, has been blasted all over the For You pages of millennials and Gen Z’ers on TikTok, and as of April 18,  #bakedfetapasta has more than 111.4 million views on the social media platform.

For those looking to whip up the dish for iftar, we asked Iraqi-Canadian chef Faisal Hasoon to share a simple baked feta pasta recipe with an Arab twist. 

The chef incorporates a fresh Middle Eastern flavor by way of roasted red peppers, sliced kalamata olives, a spritz of lemon juice and a sprinkling of zest.  

Baked Feta Pasta

(Serves 2-3)

Ingredients:

Olive oil 3tbsp

6 cloves garlic (minced)

60g kalamata olives (sliced thin)

250g roasted red peppers (diced)

6 fresh basil leaves (chiffonade)

350g pasta (rigatoni) 

200g feta cheese (Greek, sheep or goat)

1 lemon (zest and juice)

Chilli pepper oil 1tbsp

Dried chilli flakes 1tsp

Salt and pepper to taste 

Instructions: 

Step 1: In a medium sized pot bring salted water to a boil and cook pasta as per the instructions. Reserve 1 cup of pasta water, drain the remainder and set aside.

Step 2: Starting with a cold pan, cook garlic on low heat in olive oil. Allow it to simmer just before turning golden brown. Be sure not to overcook it as it will become bitter.  Add red chilli flakes and roasted red peppers, let it simmer for a few minutes then add sliced olives. Maintaining low heat and turning with a spatula frequently.

Step 3: Place the whole block of feta into the center of the pan and into the oven at 375 Celsius for 10 minutes or until the cheese melts. 

Step 4: Place the pasta into the pan and mix well until all ingredients are well incorporated, adding reserved pasta water as needed.

Step 5: Finish with the zest and juice of one lemon, fresh cracked black pepper and thinly sliced basil. For an extra kick, drizzle over chilli oil and enjoy!