Healthy choice: Saudis embrace ‘clean beauty’ after pandemic

Healthy choice: Saudis embrace ‘clean beauty’ after pandemic
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Both Essence and Sun Pharmacy are registered at Maroof, a platform launched by the Ministry of Commerce and Investment for online stores. (Supplied)
Healthy choice: Saudis embrace ‘clean beauty’ after pandemic
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Updated 11 April 2021

Healthy choice: Saudis embrace ‘clean beauty’ after pandemic

Healthy choice: Saudis embrace ‘clean beauty’ after pandemic
  • Homegrown businesses meet growing demand for natural self-care products

JEDDAH: The COVID-19 pandemic has led to a rise in health awareness worldwide as consumers question their pre-virus lifestyle, and adopt more hygienic, healthy and environmentally friendly behaviors.

Saudis are no exception. Many are embracing healthier lifestyles and practices, seeking natural products to improve their health and prevent diseases, resulting in a growing demand for local eco-friendly, natural and organic beauty products.
According to a recent Mordor Intelligence forecast on the Saudi beauty market from 2021 to 2026, there is a growing demand for natural, organic, herbal and halal products, along with innovative and eco-friendly packaging and designs.
Homegrown young businesses offering naturally made self-care and cosmetic products are noticing increased interest by consumers in their products.
“There had been a growing demand for our products with the pandemic because people are becoming more aware of their wellbeing and they want a healthier lifestyle,” Amani Daghriri, owner of Sun Pharmacy, told Arab News.
Sun Pharmacy (@sun_pharmacy) is the first of its kind in the Kingdom to specialize in fully organic daily skin and personal care products made in Saudi Arabia.
“Every crisis has its bright side, and the pandemic has definitely helped us grow, especially with the shift toward e-commerce, which allowed more people to learn about our store and to try our products,” she added.
Daghriri said that more people are now prioritizing the safety of ingredients and formulas on their skin, which is a message she is keen to communicate.

HIGHLIGHT

According to a recent Mordor Intelligence forecast on the Saudi beauty market from 2021 to 2026, there is a growing demand for natural, organic, herbal and halal products, along with innovative and eco-friendly packaging and designs.

“The skin is the biggest organ in the body, and the first defender of our immunity. Applying chemicals weakens it, but feeding your skin with natural products that are similar to the structure of our cells and bodies helps preserve its glow and health, and therefore the health of the entire body,” she said.
At Sun Pharmacy, Daghriri targets consumers looking for daily use self-care products such as toothpaste, deodorant and shampoo. However, women between 20 and 60 make up most of her clients.
The fast growth of the natural products market reflects the rise in public awareness, said Daghriri. “This market is growing very quickly. When I started five years ago, there were hardly 10 people working in the field, but now it is very difficult to count.”
Although handmade natural products are seen as cost-effective, easy to make and consumer attractive, Daghriri insists that it is a knowledge-based craft that can be expensive, but is also good value.
She believes that business owners in the natural products industry must obtain the necessary knowledge not only to support their business and expand their products line, but also to better serve consumers, gain their trust and eliminate mistakes.
As the home became the new spa during the pandemic, DIY and natural self-care recipes saw significant growth worldwide. “I see many DIY recipes everywhere,” said Daghriri, “but these recipes are prone to fail, rot quickly or interact in an unpleasant way.”
She said that investment in this field requires knowledge about how to produce products properly to gain confidence in your abilities and earn the consumers’ trust.
Sun Pharmacy is permitted by the Saudi Food and Drugs Authority (FDA) to establish its own lab and manufacture its own products.
“The FDA procedures are much easier today than in the past for those who work in our field,” said Daghriri. “In the past, the permit was conditional to factories, but they later made an exception for those who work from home or their own private places to produce their products until they become a factory.”
She also highlighted that products registration is made accessible online, so any registered business can submit its products for approval and release in the market.
Sun Pharmacy closely follows Daghriri’s own lifestyle, beliefs and principles, a fact that she believes is essential for these types of businesses.
“This is not a profit-driven business; passion and faith are necessary to grow,” she said. “I believe the more effort I give, the better the results.”
Daghriri has confidence in the effectiveness of her products, and hopes to expand in the wider MENA region as a leading Saudi brand in the “clean beauty” industry.
Essence (@essence__sa) is another young Saudi startup that offers natural handmade self-care products to Saudi consumers.
The Instagram-based store is run by a mother, Rhonda Howard, and her daughter Lujain Malibari.
“We have always been passionate about using natural skincare, and we want to share our favorites with our customers and people who have the same passion as we do,” Malibari told Arab News.
Essense offers homemade natural essential oil skincare to women customers, but is planning to expand with a product line for men.
Malibari said: “More people are becoming interested in natural remedies for their skin and want to know what’s in their products. We see this trend in Saudi Arabia as well.”
The pandemic has led to an increase in sales for young brands such as Essence.
However, Malibari said: “Our loyal customers have stayed loyal, but it has made it difficult to attract new customers.”
With the safety of products a major concern for potential users of handmade products, Daghriri advises people to refrain from buying products that fail to list ingredients since not all natural components will suit everyone.
Packaging and the right storage for natural products is also important for safety.
“We take pride in using the best of ingredients and in our hygiene practices in the preparation of the products. We make sure that our products are packaged in safe containers that support essential oils, too,” said Malibari.
Regardless of how big or small the business is, those working in the natural beauty industry bear the responsibility of educating customers about ways to adopt a healthy lifestyle and achieve healthy beauty. Both Sun Pharmacy and Essence make knowledge not only a message but also an essential marketing factor.
“We educate ourselves to provide the best quality for our customers,” said Daghriri.
Both Essence and Sun Pharmacy are proud local Saudi brands based in Jeddah that were launched from home. The two businesses are registered at Maroof, a platform launched by the Ministry of Commerce and Investment for online stores.
“What was really exciting when I first started was the ‘Made in Saudi’ label — it brings me joy and pride every time I stick that label on my boxes,” said Daghriri.


London Fashion Week: Reem Juan’s latest offering pays homage to Egypt-born music icon Dalida

London Fashion Week: Reem Juan’s latest offering pays homage to Egypt-born music icon Dalida
Reem Juan Fall 2021 ready-to-wear collection. Supplied
Updated 14 June 2021

London Fashion Week: Reem Juan’s latest offering pays homage to Egypt-born music icon Dalida

London Fashion Week: Reem Juan’s latest offering pays homage to Egypt-born music icon Dalida

DUBAI: London Fashion Week is hoping to be back on track with the usual line-up of physical shows come September, but until then LFW’s “digital first” approach continued with another selection of online presentations from the capital’s designers alongside a handful of in-person events that took place from June 12-14. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Reem Juan (@reemjuan)

Held over three days, the latest edition saw 32 womenswear, menswear and accessories brands showcasing their collections on the LFW digital platform, including regional label Reem Juan. 

The Abu Dhabi-born womenswear designer presented her eponymous brand’s Fall 2021 collection via a four-minute fashion film as part of the fashion event. 

Reem Juan Fall 2021 ready-to-wear collection. Supplied

Inspired by the late Egyptian-born French icon Dalida, Juan decided to embrace femininity by churning out an ultra-romantic collection that included sparkling miniskirts embellished with tiny beads and worn with jumpers embroidered with famous Dalida lyrics such as “En chantant jusqu'au bout” and “C'était le temps des fleurs on ignorait la peur.”

Flower motifs appeared throughout, whether in the form of beaded appliques on tops or as prints on chiffon dresses and jacquard pant suits and skirts.

Reem Juan Fall 2021 ready-to-wear collection. Supplied

Black turtlenecks got an ultra-feminine touch by way of lace collars while sharply-tailored blazers looked all the more elegant when paired with pussy bow blouses.

1970’s influence seeped into the offering in the form of thick belts cinched around the waist and denim wide-legged jumpsuits.

Reem Juan Fall 2021 ready-to-wear collection. Supplied

If you’re in the market for a pretty frock, Juan’s latest collection provides plenty to choose from. The offering concluded with a lineup of elegant eveningwear that consisted of heavily-sequined, plunging gowns, tulle dresses with voluminous sleeves, beaded taffeta skirts worn with a matching bralet tops and embellished crepe kaftans in salmon, peach, lemon and mint hues.

Reem Juan Fall 2021 ready-to-wear collection. Supplied

By using technology, minimal production waste and sourcing local hand craftsmanship to create her garments, Juan’s collection is as chic as it is sustainable. For instance, the designer utilized recycled taffeta to create one eye-catching yellow shirt dress with open eyelet details.

Reem Juan Fall 2021 ready-to-wear collection. Supplied

Indeed, the designer’s efforts will resonate with the luxury consumer who values ethical clothing.


Producer resigns from movie on New Zealand mosque attacks amid backlash

Producer resigns from movie on New Zealand mosque attacks amid backlash
Flowers and tributes hanging on the fence of the Botanic Gardens on March 17, 2019 in Christchurch, New Zealand. Getty Images
Updated 14 June 2021

Producer resigns from movie on New Zealand mosque attacks amid backlash

Producer resigns from movie on New Zealand mosque attacks amid backlash

DUBAI: A producer for a controversial Hollywood film about New Zealand Prime Minister Jacinda Ardern’s response to the Christchurch terror attacks in 2019 has resigned from the project.

 The producer Philippa Campbell’s resignation comes after the Andrew Niccol-directed  film, titled “They Are Us,”  came under fire for not focusing on the victims of the attacks.

“I’ve listened to the concerns raised over recent days and I have heard the strength of people’s views. I now agree that the events of March 15, 2019, are too raw for film at this time and do not wish to be involved with a project that is causing such distress,” she said in a statement released to the media.

“The announcement was focused on film business, and did not take enough account of the political and human context of the story in this country. It’s the complexity of that context I’ve been reflecting on that has led me to this decision,” she added.

Ardern, who is slated to be played by Australian actress Rose Byrne, said on Sunday it felt “very soon and very raw” for New Zealand, and that she was not an appropriate focus for a film about the mosque attacks. 

“There are plenty of stories from March 15 that could be told, but I don’t consider mine to be one of them,” she said. Ardern has stated that she has no involvement with the film, which would be set in the days after the 2019 attacks in which 51 people were killed at two Christchurch mosques.

 


Arab stars Salma Abu Deif, Dima Al-Sheikhly pose for Valentino 

Arab stars Salma Abu Deif, Dima Al-Sheikhly pose for Valentino 
Updated 14 June 2021

Arab stars Salma Abu Deif, Dima Al-Sheikhly pose for Valentino 

Arab stars Salma Abu Deif, Dima Al-Sheikhly pose for Valentino 

DUBAI: Egyptian actress Salma Abu Deif and Iraqi model Dima Al-Sheikhly collaborated with Italian luxury fashion house Valentino to promote the brand’s latest launch, a new bag called “Rockstud Alcove.” 

On Monday, the Italian label shared pictures with its 14.8 million Instagram followers of Abu Deif and Al-Sheikhly flaunting the bag with bold studs and golden locks. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Valentino (@maisonvalentino)

Starring alongside the models are US singer and TikTok star Dixie D’Amelio and German blogger Leonie Hanne. 

The bag comes in two colors, red and black, and two sizes, medium and mini. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Valentino (@maisonvalentino)

Since its launch in May, Valentino’s Rockstud Alcove has also been championed by US superstar Angelina Jolie, Lebanese actress Daniella Rahme, Jordanian-Romanian designer Amina Muaddi, Dubai-based fashion blogger Ola Farahat and many more. 

US actress Zendaya starred in the campaign for Valentino’s Fall 2021 Roman Palazzo collection, which featured the Rockstud Alcove bag. 


How Arab menswear designers have made their mark

How Arab menswear designers have made their mark
Anamolous was founded by Lebanese designer Rabih Rowell. Instagram/@anomalous.monism
Updated 14 June 2021

How Arab menswear designers have made their mark

How Arab menswear designers have made their mark
  • While menswear designers once seemed a rare breed in the Middle East, today the region’s talent is not only surviving but thriving

DUBAI: The question usually arrived in stages, often introducing itself by way of physical cues. The furrowed brow, a pause for thought, maybe a tilt of the head – for variety’s sake – and then: “So, just where are all the Middle East’s menswear designers?”

For many years, it seemed a valid point.

Scan any red carpet during an awards season and a female megastar dressed by an Arab designer is likely to be there. Beyonce wearing Zuhair Murad, Cardi B in Ashi Studio, Kendall Jenner in Elie Saab; womenswear designers in the region have been much sought after for decades.

2D2C2M is a Saudi co-ed streetwear label helmed by Ahmed Al-Wohaibi. Instagram/@2d2c2m

By and large, the answer to all of this was a numbers game. Women bought more, they wore more, and had more diverse tastes. Men would often wear the same work shirt for years and think nothing of it. So, more demand and more opportunities to be creative meant more womenswear designers.

But perhaps it was also a cultural question.

Keanoush Zargham, GQ Middle East’s style editor, said: “I think the debate around the lack of menswear designers wasn’t just restricted to our region.

“For years luxury menswear shows, globally, were mixed with womenswear because the men’s market was always so small. However, in the Arab world the issue ran a little deeper, with something of a stigma attached to the notion of a man designing fashion for a living. Thankfully, perspectives are changing.”

Founded by Moroccan-French Charaf Tajer, Casablanca is one of the buzziest brands at the moment. Instagram/@casablancabrand

Fashion is changing, culture is changing, so should the question be changing too? Never mind the lack of menswear designers, due to a global shift toward genderless collections, maybe soon menswear will become a thing of the past – just clothes made for us all to wear and enjoy.

Looking back, as the noughties came to an end, Saudi Arabia had a small, but burgeoning scene. There was the legendary Yahya Al-Bishri designing for royalty, and Hatem Alakeel doing all kinds of amazing things with thobes, but other than that there was little conversation.

“My work in menswear started from a personal requirement. I couldn’t find what I was looking for in the market, so I decided to design it myself,” said Alakeel, who has just launched Authenticite, a Saudi-centric agency forging collaboration opportunities for up-and-coming authentic creatives in the region.

Hatem Alakeel is known for fusing international styles. Supplied

“But fashion remains a female-dominated ecosystem, especially in Saudi,” he added.

While it may be slow going in some Middle East and North Africa (MENA) markets, the scales are undoubtedly tipping, and men have gradually become more adventurous in how they dress. Combine that with streetwear hype gripping a generation and the numbers have acted accordingly. Figures from the Dubai Chamber of Commerce show that menswear dominated the UAE apparel sector in 2018, amounting to $12.3 billion in sales.

As a further signal of shifting sands in the Middle East, this year has witnessed an industry milestone with the first ever Arab Fashion Week – Men’s (AFWM).

Zar Douz at the inaugural Arab Fashion Week Men’s. Supplied

A three-day showcase in January, AFWM highlighted the extent of menswear talent in the region, from classic to avant-garde to streetwear, all produced under coronavirus disease (COVID-19) pandemic conditions and presented as a digital project. Organized by the Arab Fashion Council, its chief strategy officer, Mohammed Aqra, said it was a clear sign of an exciting market.

“For quite some time the MENA region wasn’t ready to accept an adventurous wardrobe for men. At the same time, consumer behavior in the region was very much driven by international brands.

“This recently has started to change thanks to an ever-growing fashion scene that has allowed the culture to be more accepting and resulted in a growing demand for unique menswear,” he added.

He noted Proud Angels, El-Salam, and Anomalous as examples of fledgling local brands to watch out for.

Anomalous is a brand to look out for. Instagram/@anomalous.monism

Perhaps more indicative of menswear’s rude health has been the decision by some womenswear designers to migrate their work to men. In 2016, the Lebanese fashion designer Nour Hage did exactly that, launching her Zero One collection. The idea was to take traditional Middle Eastern garb and make it feel contemporary and relevant.

Her move received some vindication two years later, when the Emmy-winning actor Riz Ahmed wore items from her collection in a shoot for British GQ.

Riz Ahmed wearing Zero One in British GQ. Instagram/@nourhage_

Aqra said: “The prognosis (for menswear) is very positive. Since the launch of the first AFWM, many Arab womenswear designers have also started to create menswear, or genderless, lines too. Brands such as Mrs Keepa, Amato Couture, and Michael Cinco in the UAE, and Kojak Studio in Egypt.”

It is true that there are an ever-increasing number of Middle Eastern brands creating genderless collections.

Zargham said: “Personally, I really love the Moroccan brand, Casablanca. It has an eccentric, softer interpretation of masculinity which can really work on both men and women.”

Casablanca has an eccentric, softer interpretation of masculinity which can really work on both men and women. Instagram/@casablancabrand

Then there are brands such as the Saudi-based 2D2C2M and the stylings of Palestinian label Trashy Clothing.

Trashy’s co-founder and co-creative director, Shukri Lawrence, said: “We believe whoever feels comfortable wearing any piece from our collection should have the freedom to choose.”

When it comes to what men wear on the red carpet, the lines of what is expected are already starting to blur, whether it be Michael B. Jordan in a Louis Vuitton harness at the Screen Actors Guild Awards, or Billy Porter decked out in a custom-made white suit – including train – by Ashi Studio for the Emmys.

The Saudi-based brand believes clothing has no gender. Instagram/@2d2c2m

“We’ve entered a new era in fashion where men are experimenting. Both men and women shouldn’t be restricted to wearing specific pieces. We believe clothing has no gender,” Lawrence added.

Gendered collections aside, there is another shift that feels prevalent right now in menswear and beyond: A desire to bring attention to the region and shine a light, not just on talent, but also the issues of its people.

While brands such as the Iraqi/Moroccan COR-Project highlight socio-political problems via a military aesthetic, Lebanese brand Emergency Room has been built around sustainable style and a fair industry ethos. For Trashy Clothing, somebody wearing its products is about existence itself.

Palestinian label Trashy Clothing was founded by Shukri Lawerence. Instagram/@trashyclothing

“As a Palestinian brand, having a celebrity wear our label means solidarity and awareness to our cause. Bringing the name of Palestine to the mainstream is important since our identity is under constant threat of erasure,” Lawrence said.

So, that age-old question about Arab menswear does not really seem to exist anymore. No more furrowed brows or considered pauses. The style question has become a fashion statement.

Menswear, womenswear, genderless collections. In 2021, it no longer really matters. The work by an array of Middle Eastern talent is speaking for itself.


Kim Kardashian completes daring look with Amina Muaddi heels

Kim Kardashian completes daring look with Amina Muaddi heels
Updated 14 June 2021

Kim Kardashian completes daring look with Amina Muaddi heels

Kim Kardashian completes daring look with Amina Muaddi heels

DUBAI: Reality TV star Kim Kardashian stepped up her style game this week by championing a creation by Jordanian-Romanian footwear designer Amina Muaddi. 

The entrepreneur, who recently filed for divorce from her husband rapper Kanye West, shared a series of images on Instagram with her 228 million followers, wearing a green suit by French fashion label Jean Paul Gaultier and a daring corset by London-based Spanish designer Luis De Javier. 

The founder of the cosmetics brand KKW Beauty and the shape wear brand Skims topped off her look with a pair of green Karma pumps by Muaddi.

Muaddi’s cult brand — famous for its signature flared heels — has garnered a loyal following of famous fans, including Dua Lipa, Gigi Hadid, Kylie Jenner, Kendall Jenner and Hailey Baldwin Bieber.