Healthy choice: Saudis embrace ‘clean beauty’ after pandemic

Healthy choice: Saudis embrace ‘clean beauty’ after pandemic
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Both Essence and Sun Pharmacy are registered at Maroof, a platform launched by the Ministry of Commerce and Investment for online stores. (Supplied)
Healthy choice: Saudis embrace ‘clean beauty’ after pandemic
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Updated 11 April 2021

Healthy choice: Saudis embrace ‘clean beauty’ after pandemic

Healthy choice: Saudis embrace ‘clean beauty’ after pandemic
  • Homegrown businesses meet growing demand for natural self-care products

JEDDAH: The COVID-19 pandemic has led to a rise in health awareness worldwide as consumers question their pre-virus lifestyle, and adopt more hygienic, healthy and environmentally friendly behaviors.

Saudis are no exception. Many are embracing healthier lifestyles and practices, seeking natural products to improve their health and prevent diseases, resulting in a growing demand for local eco-friendly, natural and organic beauty products.
According to a recent Mordor Intelligence forecast on the Saudi beauty market from 2021 to 2026, there is a growing demand for natural, organic, herbal and halal products, along with innovative and eco-friendly packaging and designs.
Homegrown young businesses offering naturally made self-care and cosmetic products are noticing increased interest by consumers in their products.
“There had been a growing demand for our products with the pandemic because people are becoming more aware of their wellbeing and they want a healthier lifestyle,” Amani Daghriri, owner of Sun Pharmacy, told Arab News.
Sun Pharmacy (@sun_pharmacy) is the first of its kind in the Kingdom to specialize in fully organic daily skin and personal care products made in Saudi Arabia.
“Every crisis has its bright side, and the pandemic has definitely helped us grow, especially with the shift toward e-commerce, which allowed more people to learn about our store and to try our products,” she added.
Daghriri said that more people are now prioritizing the safety of ingredients and formulas on their skin, which is a message she is keen to communicate.

HIGHLIGHT

According to a recent Mordor Intelligence forecast on the Saudi beauty market from 2021 to 2026, there is a growing demand for natural, organic, herbal and halal products, along with innovative and eco-friendly packaging and designs.

“The skin is the biggest organ in the body, and the first defender of our immunity. Applying chemicals weakens it, but feeding your skin with natural products that are similar to the structure of our cells and bodies helps preserve its glow and health, and therefore the health of the entire body,” she said.
At Sun Pharmacy, Daghriri targets consumers looking for daily use self-care products such as toothpaste, deodorant and shampoo. However, women between 20 and 60 make up most of her clients.
The fast growth of the natural products market reflects the rise in public awareness, said Daghriri. “This market is growing very quickly. When I started five years ago, there were hardly 10 people working in the field, but now it is very difficult to count.”
Although handmade natural products are seen as cost-effective, easy to make and consumer attractive, Daghriri insists that it is a knowledge-based craft that can be expensive, but is also good value.
She believes that business owners in the natural products industry must obtain the necessary knowledge not only to support their business and expand their products line, but also to better serve consumers, gain their trust and eliminate mistakes.
As the home became the new spa during the pandemic, DIY and natural self-care recipes saw significant growth worldwide. “I see many DIY recipes everywhere,” said Daghriri, “but these recipes are prone to fail, rot quickly or interact in an unpleasant way.”
She said that investment in this field requires knowledge about how to produce products properly to gain confidence in your abilities and earn the consumers’ trust.
Sun Pharmacy is permitted by the Saudi Food and Drugs Authority (FDA) to establish its own lab and manufacture its own products.
“The FDA procedures are much easier today than in the past for those who work in our field,” said Daghriri. “In the past, the permit was conditional to factories, but they later made an exception for those who work from home or their own private places to produce their products until they become a factory.”
She also highlighted that products registration is made accessible online, so any registered business can submit its products for approval and release in the market.
Sun Pharmacy closely follows Daghriri’s own lifestyle, beliefs and principles, a fact that she believes is essential for these types of businesses.
“This is not a profit-driven business; passion and faith are necessary to grow,” she said. “I believe the more effort I give, the better the results.”
Daghriri has confidence in the effectiveness of her products, and hopes to expand in the wider MENA region as a leading Saudi brand in the “clean beauty” industry.
Essence (@essence__sa) is another young Saudi startup that offers natural handmade self-care products to Saudi consumers.
The Instagram-based store is run by a mother, Rhonda Howard, and her daughter Lujain Malibari.
“We have always been passionate about using natural skincare, and we want to share our favorites with our customers and people who have the same passion as we do,” Malibari told Arab News.
Essense offers homemade natural essential oil skincare to women customers, but is planning to expand with a product line for men.
Malibari said: “More people are becoming interested in natural remedies for their skin and want to know what’s in their products. We see this trend in Saudi Arabia as well.”
The pandemic has led to an increase in sales for young brands such as Essence.
However, Malibari said: “Our loyal customers have stayed loyal, but it has made it difficult to attract new customers.”
With the safety of products a major concern for potential users of handmade products, Daghriri advises people to refrain from buying products that fail to list ingredients since not all natural components will suit everyone.
Packaging and the right storage for natural products is also important for safety.
“We take pride in using the best of ingredients and in our hygiene practices in the preparation of the products. We make sure that our products are packaged in safe containers that support essential oils, too,” said Malibari.
Regardless of how big or small the business is, those working in the natural beauty industry bear the responsibility of educating customers about ways to adopt a healthy lifestyle and achieve healthy beauty. Both Sun Pharmacy and Essence make knowledge not only a message but also an essential marketing factor.
“We educate ourselves to provide the best quality for our customers,” said Daghriri.
Both Essence and Sun Pharmacy are proud local Saudi brands based in Jeddah that were launched from home. The two businesses are registered at Maroof, a platform launched by the Ministry of Commerce and Investment for online stores.
“What was really exciting when I first started was the ‘Made in Saudi’ label — it brings me joy and pride every time I stick that label on my boxes,” said Daghriri.


Six DYI resistance exercises to build muscle at home

Six DYI resistance exercises to build muscle at home
Updated 19 October 2021

Six DYI resistance exercises to build muscle at home

Six DYI resistance exercises to build muscle at home

DUBAI: Nora Hameidani, founder of Dubai’s Barre Effect fitness studio, shows you how to build and maintain strength in or out of the gym. Try these simple yet effective barre moves to help you build lean muscle in the comfort of your own home.

Pushups

Start with hands slightly wider than shoulders, fingers pointing forward. (Shutterstock)

Targets: Arms/chest/shoulders

Start with 10 reps, build up to 3 sets of 10

Start with hands slightly wider than shoulders, fingers pointing forward.  Place knees slightly behind your hips, tuck hips under.  Bend your elbows wide and slightly downwards, hips lower with chest, keeping abdominals engaged, then press arms to straight.  For a challenge, legs can lengthen.

Tricep Dips

Bend and straighten your elbows, lifting and lowering your hips, keeping your elbows pointing backwards and your chest proud. (Shutterstock)

Targets: Triceps/shoulders

Start with 15 reps, build up to 3 sets of 15

While sitting tall with your legs bent in front, place hands under shoulders, with fingers pointing towards your hips.  Bend and straighten your elbows, lifting and lowering your hips, keeping your elbows pointing backwards and your chest proud.

Forearm Plank

Keep your legs straight and a hips distance apart, keep hips in line with shoulders or slightly above shoulder height. (Shutterstock)

Targets: core/arms/shoulders

Holding still for 30 sec, build up to 3 sets of 30 sec

Lying on your front, place your elbows under shoulders, pointing your fingers forward and keeping your forearms parallel.  Keep your legs straight and a hips distance apart, keep hips in line with shoulders or slightly above shoulder height. 

Bicycle Crunches

Start lengthening one leg at a time to the high diagonal, simultaneously rotating your chest, shoulders and arms towards the opposite, bent leg. (Shutterstock)

Targets: abdominals/obliques

Alternating sides for 30 sec, build up to 3 sets of 30 sec

Lying on your back, bring your legs to a tabletop position with your knees bent 90 degrees on top of your hips.  With your hands behind your head, elbows wide, engage your abdominals to lift your head, neck, and shoulders off the floor.  Start lengthening one leg at a time to the high diagonal, simultaneously rotating your chest, shoulders and arms towards the opposite, bent leg.

Wide 2nd Pulses

Pulse hips at knee height, in small, controlled movements for only about an inch. (Shutterstock)

Targets: Inner and outer thighs/glutes

Pulsing for 30 seconds, build up to 3 sets of 30 sec

Place your feet out wide, bending your knees so they stack on top of your heels. Externally rotate your feet so that your knees track through the middle of your foot. Pulse hips at knee height, in small, controlled movements for only about an inch.

Lunges

Keeping front leg still and stable, pulse back knee in small, controlled movements, only about an inch, toward the floor. (Shutterstock)

Targets: Thighs/hamstring/glutes

Pulsing 1 set of 30 seconds on each leg, build up to 3 sets of 30 seconds per leg

With your feet parallel, hips distance apart, bend both knees and step right leg directly back.  Bend both knees to a 90-degree angle, front knee on top of heel, back right knee bending slightly behind the torso. Keeping front leg still and stable, pulse back knee in small, controlled movements, only about an inch, toward the floor.


From Beyonce to singer Tinashe, Arab label Marzook snaps up celebrity fans

From Beyonce to singer Tinashe, Arab label Marzook snaps up celebrity fans
Updated 19 October 2021

From Beyonce to singer Tinashe, Arab label Marzook snaps up celebrity fans

From Beyonce to singer Tinashe, Arab label Marzook snaps up celebrity fans

DUBAI: Kuwaiti label Marzook is continuing to snap up celebrity fans, with US singer Tinashe and superstar Beyonce spotted sporting its curved creations in recent days.

Tinashe, famous for her hit song “2 On,” showed off a pill-shaped bag by the brand during a photoshoot for A Book Of digital and print magazine this month.

The singer was photographed in a retro look, complete with a white hairband, larger-than-life hair and a sleek cat eye. Styled by Wilford Lenov, the ensemble featured a glittering Marzook bag called the Pill Dusty Pink.

Meanwhile, Beyonce was photographed with the Kuwaiti arm candy in Italy over the weekend.

The world-famous singer was photographed outside Alexandre Arnault’s wedding to Geraldine Guyot in Venice, Italy, on Saturday. Guyot is the founder of the French brand D’Estrëe, while Arnault is the son of one of the world’s richest men, LVMH CEO Bernard Arnault, and the executive vice president of product and communications at Tiffany & Co.

The singer showed off a bag by Marzook during a recent photoshoot for A Book Of magazine. (Instagram)

For the occasion, Beyoncé opted for a Tiffany-blue silk gown and heels with a Dolce & Gabbana double-breasted wool coat. She accessorized the look with a Marzook crystal orb purse and Lorraine Schwartz diamond jewelry.

Helmed by Kuwaiti siblings Fahad and Shouq Al-Marzooq, the Beirut-based accessories brand was established in 2014. The brother sister duo started off in the fashion industry by designing pieces for their family and friends and quickly went on to garner worldwide attention and sign celebrity collaboration deals.

In 2019, US influencer and model Sofia Richie, singer Lionel Richie’s daughter, collaborated on a new line of handbags with the label.  

 “When you’re one of social media’s most popular style stars, your style influence is extremely crucial.  Sofia’s style is very much aligned with the Marzook girl, who rather than follows trends, creates trends,” the fashion label wrote on its website at the time.

The collaboration featured Marzook’s perennial favorite, the spherical Lucid Classic bag, in a new set of neon shades — “Powerful Pink, Neon- Z Green and Traffic Cone Orange.”

And those are not the only celebrities who have shown love for the Arab brand.

Kylie Jenner showed off a crystal-covered orb bag by the label on her birthday in 2018, triggering many a newspaper headline.

The accessories house’s bags have been sported by the likes of human rights lawyer Amal Clooney, actress Lupita Nyong’o and model Cara Delevingne.

The label’s line of accessories consists of exotic leather and skins, precious metals and resins in pill or spherical shapes.


Angelina Jolie’s iconic Elie Saab gown nabs spotlight at ‘Eternals’ premiere

Angelina Jolie’s iconic Elie Saab gown nabs spotlight at ‘Eternals’ premiere
Updated 22 min 26 sec ago

Angelina Jolie’s iconic Elie Saab gown nabs spotlight at ‘Eternals’ premiere

Angelina Jolie’s iconic Elie Saab gown nabs spotlight at ‘Eternals’ premiere

LOS ANGELES: Actors Angelina Jolie and Salma Hayek brought Hollywood glamor to the world premiere of Marvel Studios’ latest comic book adaptation, “Eternals,” this week.

Jolie attended the red carpet with her four children, who she shares with her ex-husband Brad Pitt. 

The 46-year-old actress lent her daughter Zahara her sequined Elie Saab gown that she wore to the Oscars in 2014.

Directed by Chloe Zhao, who won best director and best picture for the film “Nomadland” at the Oscars earlier this year, “Eternals” boasts one of the most diverse casts of any Marvel movie.

Actress Salma Hayek arrives for the world premiere of Marvel Studios’ “Eternals” at the Dolby theatre in Los Angeles. (AFP)

“I hope it just starts to normalize what should have been there in the first place,” Jolie told Reuters. “I hope people watch these films in years to come and we don’t even think about it as being diverse.” 

The film stars Syrian refugee-turned-actor Zain Al-Rafeea as part of the star-studded cast, who plays the role of a villager who comes across the Eternals when they arrive on Earth.

Delayed a year due to the pandemic, “Eternals” will finally hit cinemas on Nov. 5 in the Middle East. 


What We Are Reading Today: The Mechanization of the Mind by Jean-Pierre Dupuy

What We Are Reading Today: The Mechanization of the Mind by Jean-Pierre Dupuy
Updated 18 October 2021

What We Are Reading Today: The Mechanization of the Mind by Jean-Pierre Dupuy

What We Are Reading Today: The Mechanization of the Mind by Jean-Pierre Dupuy

In March 1946, some of the greatest minds of the 20th century — among them John von Neumann, Norbert Wiener, Warren McCulloch, and Walter Pitts — gathered at the Beekman Hotel in New York City with the aim of constructing a science of mental behavior that would resolve at last the ancient philosophical problem of mind and matter. The legacy of their collaboration is known today as cognitive science.
Jean-Pierre Dupuy, one of the principal architects of cognitive science in France, reconstructs the early days of the field here in a provocative and engaging combination of philosophy, science, and historical detective work.
He shows us how the ambitious and innovative ideas developed in the wake of that New York meeting prefigured some of the most important developments of late-20th-century thought. Many scholars, however, shunned the ideas as crude and resented them for being overpromoted.
This rejection, Dupuy reveals, was a tragic mistake and a lost opportunity.


More Middle East personalities could be next Madame Tussauds Dubai wax models

More Middle East personalities could be next Madame Tussauds Dubai wax models
Updated 19 October 2021

More Middle East personalities could be next Madame Tussauds Dubai wax models

More Middle East personalities could be next Madame Tussauds Dubai wax models
  • The museum opened its 25th branch in Dubai last week

DUBAI: Additional Middle East personalities could join the list of famous Arab figures on display at Madame Tussauds Dubai.

“We listen to our customers; we listen to their feedback. So, we will always be updating the figures and enhancing the products,” Sanaz Kollsrud, general manager of Madame Tussauds Dubai, told Arab News.

The museum opened its 25th wax attraction in the city on Oct.14, making it the brand’s first branch in the Middle East. 

Maya Diab at Madame Tussauds Dubai. (AN_Photo)

The famous attraction has a total of 16 figures from the Middle East region. These include talents from the music industry — such as Lebanese singers Nancy Ajram and Maya Diab — and athletes that were made exclusively for the branch in Dubai.

“At the moment, Madame Tussauds has 25 wax attractions around the world, including the US, Europe, and Asia. I’m sure that the brand will look at opportunities to expand at a later stage,” Kollsrud said.

Dubai has been a perfect choice for the Middle East branch, as it is a global tourist destination. The general manager said the museum is also located near a major attraction in the city, Ain Dubai, and is surrounded by a variety of retail and dining options.

Donald and Melania Trump at Madame Tussauds Dubai. (AN_Photo)

When asked how the museum chooses the figures it wants to display, Kollsrud said there is a lot of research behind figure selection, including customer research.

“It took about 18 months to put together a figure list, during which we looked at the popularity of the celebrities regionally and globally, especially within the UAE,” she said.

To keep the figures clean and protected, a team of artists works daily to make sure the statues are in perfect shape, the general manager said.

Lewis Hamilton at Madame Tussauds Dubai. (AN_Photo)

She added that a team of 20 artists completes one wax figure within four to seven months. 

They even insert real hair strands, which can cost $190,605.

"There is a sitting involved with the talent, where they come and we do around 500 measurements, including head to toe," Kollsrud said.

The tourist destination consists of seven themed rooms and includes over 60 lifelike wax figures.

Chinese President Xi Jinping at Madame Tussauds Dubai. (AN_Photo)