Healthy choice: Saudis embrace ‘clean beauty’ after pandemic

Healthy choice: Saudis embrace ‘clean beauty’ after pandemic
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Both Essence and Sun Pharmacy are registered at Maroof, a platform launched by the Ministry of Commerce and Investment for online stores. (Supplied)
Healthy choice: Saudis embrace ‘clean beauty’ after pandemic
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Updated 11 April 2021

Healthy choice: Saudis embrace ‘clean beauty’ after pandemic

Healthy choice: Saudis embrace ‘clean beauty’ after pandemic
  • Homegrown businesses meet growing demand for natural self-care products

JEDDAH: The COVID-19 pandemic has led to a rise in health awareness worldwide as consumers question their pre-virus lifestyle, and adopt more hygienic, healthy and environmentally friendly behaviors.

Saudis are no exception. Many are embracing healthier lifestyles and practices, seeking natural products to improve their health and prevent diseases, resulting in a growing demand for local eco-friendly, natural and organic beauty products.
According to a recent Mordor Intelligence forecast on the Saudi beauty market from 2021 to 2026, there is a growing demand for natural, organic, herbal and halal products, along with innovative and eco-friendly packaging and designs.
Homegrown young businesses offering naturally made self-care and cosmetic products are noticing increased interest by consumers in their products.
“There had been a growing demand for our products with the pandemic because people are becoming more aware of their wellbeing and they want a healthier lifestyle,” Amani Daghriri, owner of Sun Pharmacy, told Arab News.
Sun Pharmacy (@sun_pharmacy) is the first of its kind in the Kingdom to specialize in fully organic daily skin and personal care products made in Saudi Arabia.
“Every crisis has its bright side, and the pandemic has definitely helped us grow, especially with the shift toward e-commerce, which allowed more people to learn about our store and to try our products,” she added.
Daghriri said that more people are now prioritizing the safety of ingredients and formulas on their skin, which is a message she is keen to communicate.

HIGHLIGHT

According to a recent Mordor Intelligence forecast on the Saudi beauty market from 2021 to 2026, there is a growing demand for natural, organic, herbal and halal products, along with innovative and eco-friendly packaging and designs.

“The skin is the biggest organ in the body, and the first defender of our immunity. Applying chemicals weakens it, but feeding your skin with natural products that are similar to the structure of our cells and bodies helps preserve its glow and health, and therefore the health of the entire body,” she said.
At Sun Pharmacy, Daghriri targets consumers looking for daily use self-care products such as toothpaste, deodorant and shampoo. However, women between 20 and 60 make up most of her clients.
The fast growth of the natural products market reflects the rise in public awareness, said Daghriri. “This market is growing very quickly. When I started five years ago, there were hardly 10 people working in the field, but now it is very difficult to count.”
Although handmade natural products are seen as cost-effective, easy to make and consumer attractive, Daghriri insists that it is a knowledge-based craft that can be expensive, but is also good value.
She believes that business owners in the natural products industry must obtain the necessary knowledge not only to support their business and expand their products line, but also to better serve consumers, gain their trust and eliminate mistakes.
As the home became the new spa during the pandemic, DIY and natural self-care recipes saw significant growth worldwide. “I see many DIY recipes everywhere,” said Daghriri, “but these recipes are prone to fail, rot quickly or interact in an unpleasant way.”
She said that investment in this field requires knowledge about how to produce products properly to gain confidence in your abilities and earn the consumers’ trust.
Sun Pharmacy is permitted by the Saudi Food and Drugs Authority (FDA) to establish its own lab and manufacture its own products.
“The FDA procedures are much easier today than in the past for those who work in our field,” said Daghriri. “In the past, the permit was conditional to factories, but they later made an exception for those who work from home or their own private places to produce their products until they become a factory.”
She also highlighted that products registration is made accessible online, so any registered business can submit its products for approval and release in the market.
Sun Pharmacy closely follows Daghriri’s own lifestyle, beliefs and principles, a fact that she believes is essential for these types of businesses.
“This is not a profit-driven business; passion and faith are necessary to grow,” she said. “I believe the more effort I give, the better the results.”
Daghriri has confidence in the effectiveness of her products, and hopes to expand in the wider MENA region as a leading Saudi brand in the “clean beauty” industry.
Essence (@essence__sa) is another young Saudi startup that offers natural handmade self-care products to Saudi consumers.
The Instagram-based store is run by a mother, Rhonda Howard, and her daughter Lujain Malibari.
“We have always been passionate about using natural skincare, and we want to share our favorites with our customers and people who have the same passion as we do,” Malibari told Arab News.
Essense offers homemade natural essential oil skincare to women customers, but is planning to expand with a product line for men.
Malibari said: “More people are becoming interested in natural remedies for their skin and want to know what’s in their products. We see this trend in Saudi Arabia as well.”
The pandemic has led to an increase in sales for young brands such as Essence.
However, Malibari said: “Our loyal customers have stayed loyal, but it has made it difficult to attract new customers.”
With the safety of products a major concern for potential users of handmade products, Daghriri advises people to refrain from buying products that fail to list ingredients since not all natural components will suit everyone.
Packaging and the right storage for natural products is also important for safety.
“We take pride in using the best of ingredients and in our hygiene practices in the preparation of the products. We make sure that our products are packaged in safe containers that support essential oils, too,” said Malibari.
Regardless of how big or small the business is, those working in the natural beauty industry bear the responsibility of educating customers about ways to adopt a healthy lifestyle and achieve healthy beauty. Both Sun Pharmacy and Essence make knowledge not only a message but also an essential marketing factor.
“We educate ourselves to provide the best quality for our customers,” said Daghriri.
Both Essence and Sun Pharmacy are proud local Saudi brands based in Jeddah that were launched from home. The two businesses are registered at Maroof, a platform launched by the Ministry of Commerce and Investment for online stores.
“What was really exciting when I first started was the ‘Made in Saudi’ label — it brings me joy and pride every time I stick that label on my boxes,” said Daghriri.


How Iraq’s Daesh-ransacked Mosul Cultural Museum is being repaired from scratch

How Iraq’s Daesh-ransacked Mosul Cultural Museum is being repaired from scratch
Updated 13 min 18 sec ago

How Iraq’s Daesh-ransacked Mosul Cultural Museum is being repaired from scratch

How Iraq’s Daesh-ransacked Mosul Cultural Museum is being repaired from scratch

DUBAI: On Feb. 26, 2015, disturbing footage emerged from northwestern Iraq showing Daesh militants smashing pre-Islamic artefacts and burning ancient manuscripts at the Mosul Cultural Museum.

The terrorist group had seized control of the multi-ethnic city the previous year, and had set about looting everything of value and destroying anything that failed to conform to its warped ideology.

Priceless objects, spread across the museum’s three central halls, had told the singular narrative of Iraq as a land of remarkable civilizations — from the Sumerians and the Akkadians to the Assyrians and the Babylonians.

A member of the Iraqi forces holds a damaged artifact in the museum on March 13, 2017. (AFP) 

And yet it took only moments, as the camera rolled, for Daesh to physically erase the evidence of thousands of years of human history. The images, reminiscent of the Taliban’s demolition of the Bamiyan Buddhas, sent a wave of revulsion around the world.

At some heritage sites in Mosul, including the ancient city of Nimrud, up to 80 percent of the excavated and restored monuments had been destroyed, according to experts from the British Museum.

Almost two years after the pillaging, on July 21, 2017, Mosul was finally liberated by the Iraqi army, ushering in a period of painstaking reconstruction work to restore the city’s monuments, churches, mosques and archaeological treasures.

Iraqi forces battle Daesh outside Mosul Cultural Museum on March 11, 2017. (AFP)

An international partnership of institutions was established in 2018 to repair the museum’s damaged civil structure and collections ransacked by Daesh. Its members include the Geneva-based Alliance for the Protection of Heritage in Conflict Areas (ALIPH), the Musee du Louvre, the Smithsonian Institution and the World Monuments Fund (WMF).

These organizations work closely with the Iraqi State Board of Antiquities and Heritage (SBAH) and the museum’s director, Zaid Ghazi Saadullah.

The collaboration began when SBAH contacted ALIPH — an organization founded in 2017 to safeguard endangered heritage sites — to secure much-needed funding for the restoration.

Rosalie Gonzalez is a a project manager for the alliance. (Supplied)

“Iraq was one of the reasons ALIPH was created,” Rosalie Gonzalez, a project manager for the alliance, told Arab News. “It was one of the priority countries from the beginning. The Mosul Cultural Museum was the first project the foundation funded in Iraq.

“Through our calls for projects and our emergency relief mechanism, we funded 28 projects in Iraq for more than $9 million. Within three years, it’s a lot of progress and we’re very happy to have this extended portfolio in Iraq.”

Museum professionals who offered expertise and support were brought in to assess the extent of the damage.

Saad Ahmed, the Mosul Cultural Museum’s head of conservation (left), and Zaid Ghazi Saadullah, the museum’s director, examine a wood cenotaph in the Mosul Cultural Museum’s Islamic Hall in February 2019. (Supplied)

Nothing had been spared. The museum itself, founded in 1952, had been badly damaged, its windows and doors shattered, its roof torn open, and shell casings and unexploded ordnance left scattered throughout its grounds.

The museum’s once monumental winged bulls, known as Lamassus, had been reduced to gravel, while its figurative sculptures lay dismembered where they had fallen.

A rich collection of embellished friezes and Assyrian paintings had been looted and 25,000 manuscripts burned to ashes.

The remains of one of Mosul Cultural Museum’s lamassu statues. (AFP)

Perhaps the most harrowing sight of all was the gaping hole left in the floor of the Assyrian Hall, where a throne-like platform had stood before it was blown to pieces. One expert who visited the site likened it to a crime scene.

“I think the whole museum community felt like this really was a terrible crime against culture and history, and we had to do something about it,” Richard Kurin, ambassador-at-large at the Smithsonian Institution, told Arab News.

Ariane Thomas, a Mesopotamian art specialist and head of the Oriental antiquities department at Musee du Louvre, echoed his sentiments.

Ariane Thomas is the director of Oriental antiquities department at Musee du Louvre. (Musée du Louvre)

“It’s a complete loss,” she told Arab News from Paris. “It was a bit like losing someone I knew. I was also struck by the fact that so many people were deeply moved even though sometimes they didn’t know much about those objects.”

This shocking act of vandalism was not merely the product of Daesh’s ideology of “separating people from their history,” but was driven in large part by the pursuit of profit, Kurin said. After all, the militants looted several highly valuable items.

“There was an economic (logic) to this,” he said. “They were blowing up what they couldn’t carry and then removing what they could so that they could presumably sell it in exchange for armaments, bullets and explosives.

The Mosul Cultural Museum was the first project the foundation funded in Iraq. (Supplied)

“We know that Daesh engaged in a whole system of doing that. They gave permits to people to loot archaeological sites.”

A dedicated team of Iraqi experts, trained by professionals from the Louvre and Smithsonian, has set about sorting through the debris to salvage and conserve what was left behind.

What they find is carefully documented, catalogued and placed in a local storage facility that today functions as a fully equipped conservation laboratory, used by specialists for all recovery activities.

Richard Kurin is the  ambassador-at-large at the Smithsonian Institution. (Smithsonian Institution)

The painstaking process of piecing objects back together has been carried out with the help of specialized equipment and computers supplied by the Louvre.

“What we did was treat the museum like it was an archaeological site,” said Kurin. “Rather than throwing all the rubble away, we collected it, labeled it and kept it systematic so that you could find the pieces of what was originally a whole.”

Progress was slowed by the coronavirus pandemic and related travel restrictions, but restoration advice and assistance continued remotely.

Iraqi forces battle Daesh outside Mosul Cultural Museum on March 11, 2017. (AFP)

“We decided that there was no reason to stop. And, morally, we couldn’t do so,” said Thomas. “So we built, from A to Z, a training program online on various subjects to better prepare the museum’s rehabilitation.

“We are still producing new videos. So far, we have 30 to 50 videos that are all in French and Arabic. We somehow invented a new way to move forward on the restoration despite the distance due to the health crisis.”

As for the integrity of the building itself, a team from WMF was brought in to assess and install a steel scaffolding to hold up the precarious floor of the Assyrian Hall while further structural inspections take place.

The museum was founded in 1952. (Supplied)

Experts hope to reopen the museum within three to four years.

The revival of the Mosul Cultural Museum is significant on many levels: It emphasizes camaraderie in times of crisis; the city’s true multi-faith identity; and, above all, the refusal to allow Daesh’s “year-zero” ideology to prevail.

“Increasingly, museums have realized that they have a responsibility beyond their walls,” said Kurin.

As for Mosul, the museum’s emergence from the rubble offers cause for optimism. “By rebuilding the museum and the collections, the Iraqi team along with the international partners are sending a message of hope,” said Gonzalez.

“We will bring this museum back to life, and by doing so we will protect our past and build a better future.”


THE ROUNDUP: Pop-culture highlights from across the region

THE ROUNDUP: Pop-culture highlights from across the region
Updated 06 May 2021

THE ROUNDUP: Pop-culture highlights from across the region

THE ROUNDUP: Pop-culture highlights from across the region
  • From a Palestinian violinist to Lebanese dream-pop, via Saudi shoe stylings and Syrian artworks

Postcards

The Lebanese dream-pop trio released a new track “Home is so Sad,” from their upcoming album “After The Fire, Before The End,” due out later this year. The song is apparently inspired by the eponymous Philip Larkin song. It’s a typically atmospheric track — Julia Sabra’s melancholy lyrics floating over a distorted guitar line built over a pounding drum beat. As Sabra sings of “Blood from your nostrils/Blood from your ears” and “There’s a hole where you knee should be/But I am not afraid” it’s not hard to imagine where the Beirut-based band found the inspiration for this song. The accompanying video, by Nadim Tabet, is the first of a series to go with the album, the band explained on social media: “The idea is to have some sort of visual archive of our shared experiences over the last couple of years.”

Lulu Al-Hassan

The Saudi shoe designer has teamed up with regional retailer Shoemart for a limited-edition capsule collection called “Lule Loves Celeste,” which is exclusive to the Middle East. With 28 satin styles — including peep-toe mules, stilettos, slingbacks and platform heels — in a color palette ranging from classic blacks to bright yellows and reds, the collection will be released just ahead of Eid. “Your shoes are your statement, and this collection will translate that into confidence,” Al-Hassan said in a press release.

OVIID

This exciting Lebanese trio are currently in the process of recording their first EP, and gave us a taste of what to expect recently with a live performance of their song “Statues” for Light FM’s online concert series “Videos in our Studios.” The band describe their sound as “rhythmic prose infused with electronic influences rebirthing heritage, folklore and nostalgia” and “inspired by Kraut, Oriental and Electronica.” “Statues” has something of an Eighties’ vibe, with bassist and vocalist Antonio Hajj’s baritone delivery over layers of looped guitar lines, delivered with subtle skill by guitarist Tony Dauo. Hajj told Arab News, “The track, like the EP, is made up of many rooms; each one is a feeling or a state of mind. It has tension — the ride and the feeling of being suspended in mid-air.” That feeling is mirrored lyrically, he explained: “We talk about how we are taught to internalize and keep to ourselves. The setting we’re in doesn’t help and suffers from an identity crisis itself, so the only way is to keep your ‘light’ and keep going forward.”

Thaier Helal

The UAE-based Syrian artist’s latest solo show, “Abyss,” runs at Dubai’s Ayyam Gallery until May 10. A statement from the gallery says that while the artist’s new work “differs in texture, stepping away from his structural and sculptural approach,” Helal “continues to pose radical questions, (addressing) many subjects concerning our existence, meaning, and current state of bitterness that drains the mind and soul.” His artwork, one example of which — “Behind The Line” — is seen here, falls somewhere between figurative and abstract. “The artist’s technique plays with composition and vantage point,” the gallery continues. “The aim is for each viewer to see something personal that references past experiences, to take the viewer to extremes of imagination.” 

Akram Abdulfattah

The Palestinian violinist, composer and producer recently released his second album, “Monologue.” The blend of traditional Arabic music with pop, jazz, and Indian sounds reflects Abdulfattah’s multi-cultural background: He moved to the US from Palestine aged seven. The album is intended to reflect his life’s journey, as well as the politics of Palestinian life. “The album’s sense of collaboration could be seen as a metaphor for long-standing peace in the region,” according to a press release. According to Abdulfattah, the album “can be imagined as a dialogue with the inner self. It’s about finding unity in the self and discovering similarities in the richness of different music languages and culture.”

Allexa Bash 

Bash, a Dubai-based Ukranian singer-songwriter, released a new single, “Heartbeat,” in late April. It’s a pop track with downbeat, piano-led verses leading to big choruses dominated by dubstep-style synths. Bash is a former contestant on the Ukrainian version of “The Voice” and her vocals are certainly powerful. Lyrically, according to a press release, the song is about “being real, about showing yourself, about listening to thoughts and embracing them. And, finally, letting your heartbeat act as a lighthouse, leading you in the dark, showing you the way.”


REVIEW: Netflix sci-fi thriller ‘Stowaway’ asks the hard questions

REVIEW: Netflix sci-fi thriller ‘Stowaway’ asks the hard questions
Updated 06 May 2021

REVIEW: Netflix sci-fi thriller ‘Stowaway’ asks the hard questions

REVIEW: Netflix sci-fi thriller ‘Stowaway’ asks the hard questions
  • New drama puts its impressive cast to the test – then lets them off the hook

DUBAI: Ever since Alfonso Cuarón’s “Gravity” swept the Oscars in 2013, there’s been a rise in so-called ‘hard sci-fi’ movies looking to recapture that sense of gritty survival in the face of insurmountable (not to mention, extra-terrestrial) odds. 

Netflix’s “Stowaway” certainly has the right team in place. Brazilian director Joe Penna and his co-writer Ryan Morrison won a lot of admirers with 2018’s “Arctic” — a survival thriller starring Mads Mikkelsen as a stranded pilot in the Arctic Circle who just can’t catch a break. Not content with having their protagonists put through the wringer from a survival point of view, in “Stowaway,” Penna and Morrison decide to throw a nasty moral quandary into the mix as well.

“Stowaway” is on Netflix. (YouTube)

Marina (Toni Collette), Zoe (Anna Kendrick) and David (Daniel Dae Kim) make up a three-man crew headed to Mars. Shortly after leaving Earth, they discover Michael (Shamier Anderson) has inadvertently gotten trapped onboard during takeoff, and the carefully calculated life-support capacity of their ship is thrown into jeopardy. With their resources now stretched past breaking point, the trio are faced with a horrifying decision: ask Michael to remove himself from the equation, or risk all their lives in a bid to find a workaround.

The cast throw themselves into the roles with aplomb. Collette is excellent as the tortured mission commander with the weight of the decision on her shoulders, while Kendrick and Kim enjoy squaring off on opposite sides of the film’s central debate. Anderson brings an everyman quality to his hapless stowaway that lends emotional weight to the shifting attitudes of his fellow travelers. At the film’s helm, Penna shows an eye for combining breath-taking exterior visuals with cramped and atmospheric interiors, all the while throwing one calamity after another at his beleaguered cast of characters. 

The movie’s final third slightly gives up on the moral debate (the crew’s decisions are usually superseded by whatever catastrophe hits them next) in favor of tugging at the emotional heartstrings, which is a bit of shame. Penna’s film is an entertaining watch, but ultimately ducks out of answering its own challenging questions.


Net-a-Porter to present livesteam styling video with Saudi fashion expert Norah Al-Eisa 

Net-a-Porter to present livesteam styling video with Saudi fashion expert Norah Al-Eisa 
Updated 05 May 2021

Net-a-Porter to present livesteam styling video with Saudi fashion expert Norah Al-Eisa 

Net-a-Porter to present livesteam styling video with Saudi fashion expert Norah Al-Eisa 

DUBAI: Leading global e-tailer Net-a-porter is collaborating with Saudi fashion expert Norah Al-Eisa to present a livestream styling video on Wednesday.  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Norah AlEisa (@norahaleisa)

Al-Eisa, who is based in Riyadh, will be taking the regional customers through key pieces from the website’s Ramadan and Spring/Summer 2021 collections, which are ideal for Eid gifting.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Norah AlEisa (@norahaleisa)

Al-Eisa started her career in fashion as a fashion editor, then dabbled in historical costume design before going on to style some of the biggest fashion and fine jewelry campaigns in Saudi Arabia. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Norah AlEisa (@norahaleisa)

The influencer also regularly shares her fashion knowledge and styling tips on social media, on her Instagram account @norahaleisa. 


British-Moroccan model Nora Attal stars in Chanel’s Cruise 2022 show

British-Moroccan model Nora Attal stars in Chanel’s Cruise 2022 show
Nora Attal walks down the Chanel Cruise 2022 runway in France. Supplied
Updated 05 May 2021

British-Moroccan model Nora Attal stars in Chanel’s Cruise 2022 show

British-Moroccan model Nora Attal stars in Chanel’s Cruise 2022 show

DUBAI:  British-Moroccan model Nora Attal strutted her stuff on a runway in the south of France for Chanel’s resort 2022 show on Tuesday.

The 21-year-old walked down the catwalk, staged in Carrières de Lumières – a series of vast chambers – in the sunny Les Baux-de-Provence, wearing two looks from the Parisian luxury maison’s latest offering.

For her first turn down the punk-inspired runway, Attal wore an all-black look that consisted of a fringed top, skirt and cape secured around her neck. 

She later changed into loose grey trousers, paired with a striped bodysuit and a graphic shirt. 

Nora Attal walks down the Chanel Cruise 2022 runway in France. Supplied

In a press release, Chanel’s creative director Virginie Viard listed some of the elements of the collection: “Lots of fringes, in leather, beads and sequins, t-shirts bearing the face of the model Lola Nicon like a rock star, worn with tweed suits trimmed with wide braids and pointed silver Mary-Janes. ”

The monochromatic collection drew inspiration from Jean Cocteau’s play “Orpheus,” which deals with themes of morality, sacrifice and artistry. In fact, Cocteau was a friend of Coco Chanel and his 1960 film version, titled “Testament of Orpheus,” was shot at Carrières de Lumières.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by CHANEL (@chanelofficial)

Attal is a Chanel house favorite, having appeared on the catwalk for the French label on a number of occasions. She made her debut for Chanel in 2017 and went on to become a runway fixture and house muse, walking for the brand’s 2018 pre-Fall Metier’s d’Art show in Hamburg and most recently in the Spring 2021 runway presentation.

She also served as the face of the brand a number of times, starring in Chanel’s Spring 2019 campaign and Chanel Beauty holiday adverts.

Attal was first discovered by Jonathan Anderson, founder of the J.W. Anderson label, and shot a campaign for the British fashion house in 2014 before she had even taken her first steps down a runway.

Based in London and signed to Viva Model Management, she has worked with a number of renowned designers and photographers and has walked the runway for major fashion houses, including Fendi, Burberry and Valentino.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Nora (@noraattal)

She recently starred in the new campaign for high-street retailer Zara’s not-yet-launched beauty line.