Facebook benefits from pandemic ad spending but Apple could spoil its party

Facebook benefits from pandemic ad spending but Apple could spoil its party
The Facebook logo is displayed on a mobile phone in this picture illustration. (REUTERS/Johanna Geron/Illustration/File Photo)
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Updated 29 April 2021

Facebook benefits from pandemic ad spending but Apple could spoil its party

Facebook benefits from pandemic ad spending but Apple could spoil its party
  • Total revenue, primarily consisting of ad sales, hit $26.17 billion in the first quarter
  • Facebook said it expects the iPhone privacy change to impact its revenue growth

Facebook Inc. beat Wall Street expectations for both quarterly revenue and profit on Wednesday but warned that growth later this year could “significantly” decline as new Apple Inc. privacy policies will make it more difficult to target ads.
A surge in digital ad spending during the pandemic when consumers shopped online, along with higher ad prices, helped Facebook revenue surge 48%. Looking ahead, the world’s largest social network said it will focus on building e-commerce features to expand beyond its ad business.
Shares of Facebook rose 6.5% to $326.00 in extended trading.
“We have a long way to go to build out a full-featured commerce platform ... but I am very committed to getting there,” Facebook Chief Executive Mark Zuckerberg told analysts on a conference call to discuss earnings.
Total revenue, which primarily consists of ad sales, hit $26.17 billion in the first quarter ended March 31, beating analysts’ average estimate of $23.67 billion, according to IBES data from Refinitiv.
The digital advertising industry has boomed during the pandemic, benefiting Facebook and others including Google, whose parent company Alphabet Inc. reported record quarterly profit on Tuesday.
“Despite several headwinds — such as ongoing antitrust scrutiny, lingering privacy concerns, as well as looming changes which could negatively impact its advertising business — Facebook delivered another blockbuster quarter,” said Jesse Cohen, senior analyst at Investing.com.
Zuckerberg said the company plans to focus on three key areas: building augmented and virtual reality, e-commerce features and helping content creators earn money on Facebook’s platforms.
Monthly active users on Facebook rose 10% to 2.85 billion.
Net income for the first quarter came in at $9.5 billion, or $3.30 per share, compared with $4.9 billion, or $1.71 per share, a year earlier. Analysts had expected a profit of $2.37 per share.
Facebook said its total expenses for the year would be in the range of $70 billion to $73 billion, as it invests in consumer hardware products like Oculus virtual reality headsets and infrastructure.

Apple changes
On Wednesday, Facebook said it expects the iPhone privacy change to impact the second quarter, but third- and fourth-quarter revenue growth could slow sequentially.
Facebook has blasted Apple over its requirement that iPhone app developers begin asking users’ permission to collect certain data for ads. Facebook says the change would harm its business and hurt small companies that rely on personalized advertising.
Its push to build shopping and e-commerce features within Facebook and Instagram are expected to bring additional revenue to the company and make its ad inventory more valuable.
The company recently teased a slew of new features, including an affiliate program to let content creators earn a cut of sales generated from recommending products on Instagram.
Earlier this month, Facebook announced it was building a bevy of audio products including live audio rooms to rival the popular app Clubhouse plus in-app music and podcast players.
The company remains under scrutiny over its power as it faces major antitrust lawsuits from a large group of US states and the Federal Trade Commission, and is under regular fire from lawmakers and rights groups for its content moderation policies, algorithmic systems and handling of users’ data.


Online Controversy: Israeli comedian’s viral satirical video mocking UAE normalization divides viewers

Noam Shuster-Eliassi, who speaks Arabic fluently and is a strong advocate of Palestinian rights, criticized the peace agreement between Israel and the UAE. (Facebook)
Noam Shuster-Eliassi, who speaks Arabic fluently and is a strong advocate of Palestinian rights, criticized the peace agreement between Israel and the UAE. (Facebook)
Updated 19 January 2022

Online Controversy: Israeli comedian’s viral satirical video mocking UAE normalization divides viewers

Noam Shuster-Eliassi, who speaks Arabic fluently and is a strong advocate of Palestinian rights, criticized the peace agreement between Israel and the UAE. (Facebook)
  • The song “Dubai, Dubai” was performed by Israeli comedian and activist Noam Shuster-Eliassi

LONDON: An Arabic-language satirical Israeli song criticising normalization between Israel and the UAE has gone viral in the Middle East this week, causing a stir online.

The song “Dubai, Dubai” was performed by Israeli comedian and activist Noam Shuster-Eliassi and appeared as part of a comedy sketch on the Arabic-language station Makan 33’s “Shu-Esmo” program.

Shuster-Eliassi, who speaks Arabic fluently and is a strong advocate of Palestinian rights, criticized the peace agreement between Israel and the UAE, highlighting the hypocrisy of Israel’s position on Arab countries. 

The parody song begins with the comedian introducing herself as “Haifa Wannabe,” a reference to the famous Arab singer Haifa Wehbe. 

Shuster-Eliassi then goes on to say that she’s “going to sing an original song I wrote in Arabic in celebration of the peace treaty with Dubai, but in general — it’s very important for me to send out a message of love and peace, particularly if it is found 4,000 kilometers away from here.”

The song’s lyrics include: “At the end of the tunnel there is light, and if only all of the Arabs, like those who are in Dubai who have money, would love the people of Israel and not throw us into the sea.

“There is nothing quite like Arabs who have millions, and who have forgotten the members of their people who underwent a Naqba, who have forgotten Palestine. In Dubai, they forgot the siege on Gaza, how nice would it be if only all the Arabs were from Dubai.”

The song went viral on Arab media outlets sparking a storm from supporters, particularly on social media sites. 

One user, Ahmad Ghanim, tweeted: “The song is a mix of Hebrew and Arabic, and speaks of cooperation between UAE and Israel against the Palestinians. It also speaks about how Arabs have forgotten about Palestine and the suffering of its people. We sincerely appreciate what (the singer) is doing.”

Another said: “This is the best thing I’ve seen on Twitter in a while.” 

Meanwhile, Shuster-Eliassi tweeted: “Have you ever recovered from covid for the 2nd time while causing a diplomatic incident with a viral video mocking a ‘peace’ agreement between 2 governments who were never at conflict, trade weapons anyways and ignore Palestinian human right? Don’t try this at home.” 

 


‘Building bridges’: Annahar opens Dubai bureau

Annahr Al-Arabi opened offices in Dubai. (Supplied)
Annahr Al-Arabi opened offices in Dubai. (Supplied)
Updated 19 January 2022

‘Building bridges’: Annahar opens Dubai bureau

Annahr Al-Arabi opened offices in Dubai. (Supplied)

LONDON: Lebanon’s Annahar Media Group announced on Wednesday the opening of its Dubai bureau, aimed at consolidating its longstanding presence in the Arab world.

“We’re building the bridges that we dream about between Lebanon and the Arab world and the Gulf,” Annahar CEO Nayla Tueni told Arab News. “I salute all the journalists who are fighting for survival in Lebanon.”

Lebanon’s ties with Arab Gulf states deteriorated over the course of 2021. Diplomats from Saudi Arabia, the UAE and other countries were recalled following comments by Lebanon’s then-information minister in which he praised the Iran-backed Houthi militia and criticized the Coalition to Restore Legitimacy in Yemen. Before that, Lebanon’s then-foreign minister blamed Saudi Arabia for the rise of Daesh.

Deciding on launching a physical presence in Dubai after such a turbulent political year between Lebanon and the Gulf is a way to showcase how the country’s political squabbles do not represent its citizens, Tueni said.

During the opening ceremony at the Dubai Press Club, Mona Al-Marri, director general of the Government of Dubai Media Office, described the opening as a “historic moment” that “will take digital media to a whole new level in the Arab region” and “consolidates relations with the UAE.”

The announcement comes as newspapers in Lebanon struggle to keep their doors open in light of the country’s economic crisis, the COVID-19 pandemic, and the ramifications of the 2020 Beirut Port blast.

Annahar Al-Arabi, the newspaper’s latest edition that focuses on pan-Arab coverage, launched on August 4, 2020, the same day of the port explosion that left hundreds dead and thousands injured and homeless.


New podcast ‘Decision Points’ to highlight world-changing moments in time

New podcast ‘Decision Points’ to highlight world-changing moments in time
Updated 19 January 2022

New podcast ‘Decision Points’ to highlight world-changing moments in time

New podcast ‘Decision Points’ to highlight world-changing moments in time
  • Rising Giants Network’s original podcast will focus on historic political, financial, technological decisions

DUBAI; Middle East story-telling company Rising Giants Network has launched its first paid subscription-based podcast, “Decision Points.”

Hosted by commentator and voice artist, Abdullah Mansour, the show, recorded in Saudi dialect, will discuss moments in political, financial, and technological history that changed the world.

Basel Anabtawi, chief executive officer and co-founder of RGN, told Arab News: “Our goal is to highlight how one decision can alter the course of history.

“These decisions include moments such as when Mark Zuckerberg (CEO of Facebook) decided not to return to university resulting in the social media revolution; or when (former US President) Harry Truman decided to drop the atomic bomb, which ended World War II and started the arms race; or even when the (investment banking firm) Lehman Brothers decided to file for bankruptcy, which began a domino effect that resulted in the global recession.”

The show will pinpoint the moment these decisions were made followed by a deep dive into their consequences and aftermath.

“Decision Points” marks RGN’s foray into paid subscription-based podcasting under the banner of RGN Originals. Although the network has produced original shows before, such as “Beirut Blast,” the new show will be available on Apple Podcasts for 4.99 Emirati dirhams ($1.36).

With podcast listenership rapidly increasing in the region, the network has a new slate of shows ready to be released in the first quarter alone.

“We are planning seven new shows (under RGN Originals) at the moment, which would all be released this month,” Anabtawi said.

In March, RGN will also release a scripted show related to former Iraqi leader Saddam Hussein, “Al-Tikriti,” followed by “Al-Rasool,” “7 Bharat,” and the second season of “Hakawati” during Ramadan.

“This (“Decision Points”) is not our first scripted show, but we’ve learned from our previous efforts that what best retains an audience is gripping and riveting content,” Anabtawi added.

“Decision Points” consists of five episodes with a new episode dropping every month.


Netflix to add 25 new Korean titles in 2022

Netflix to add 25 new Korean titles in 2022
Updated 19 January 2022

Netflix to add 25 new Korean titles in 2022

Netflix to add 25 new Korean titles in 2022
  • Global viewing hours of Korean shows grow sixfold in a year

DUBAI: Streaming giant Netflix saw a sixfold increase in global viewing hours of its Korean shows compared with 2020.

“Squid Game,” the platform’s biggest show, led the way with a massive 95 percent of its viewership coming from outside South Korea.

The dystopian drama is the most-viewed Netflix show in 94 countries, with many of its viewers going on to explore more Korean content on the platform.

Two months after the release of “Squid Game,” Netflix launched another Korean show, “Hellbound,” which racked up 43.48 million viewing hours, making it the No.1 show in 34 countries and among the top 10 Netflix shows in 93 countries.

The Korean production “The Silent Sea,” which launched last year, also made it to the top spot on the weekly non-English top 10 lists for its premiere.

The popularity of these shows is also reflected in popular culture, with “Squid Game” merchandise and the striking costume of the characters becoming a Halloween favorite.

Netflix launched more than 130 South Korean titles between 2016 and 2021, and with the increasing popularity and demand for Korean content, the platform is set to launch 25 new shows this year.

These include shows such as “All of Us Are Dead,” “Juvenile Justice,” “Money Heist: Korea — Joint Economic Area,” and movies such as “Seoul Vibe,” “Love and Leashes” and “Carter.”

“We believe this is a slate that showcases more of the inventive and gripping Korean storytelling that the world has come to love,” said Don Kang, vice president of content for Korea, Netflix, in a blog post.

He added: “To do that, we will continue to invest in Korea’s creative ecosystem and, together, we will keep on showing the world that ‘Made in Korea’ means ‘Well-Made’.”


UK bans ad showing girl eating cheese while hanging upside down

UK bans ad showing girl eating cheese while hanging upside down. (Shutterstock)
UK bans ad showing girl eating cheese while hanging upside down. (Shutterstock)
Updated 19 January 2022

UK bans ad showing girl eating cheese while hanging upside down

UK bans ad showing girl eating cheese while hanging upside down. (Shutterstock)
  • Mondelez said the ad was aimed at parents, and had been shown only on programming for adults

LONDON: Britain’s advertising regulator has banned a TV ad that showed a girl eating cheese while hanging upside down, saying it could promote behavior that could lead to choking.
The ad for Dairylea cheese, a brand of US snacks giant Mondelez, had been shown on British video-on-demand services in August last year.
It featured two girls, aged six and eight, hanging upside down from a soccer goalpost, discussing where food went when you hang upside down. One of the girls then ate a piece of Dairylea cheese.
The Advertising Standards Authority said children could try to emulate the girls, and one person had complained that a three-year-old relative had eaten food while hanging upside down after seeing the ad.
Mondelez said the ad was aimed at parents, and had been shown only on programming for adults. The girls were close enough to the ground to be safe from falling, and adults supervising them could be seen in the background. However, the ASA concluded these were not sufficient factors to reduce the risk of harm.