RIYADH: Saudi Arabia’s Ministry of Culture has unveiled a comprehensive strategy to take the architecture and design sector in the Kingdom “to the next level” by empowering talented architects and designers.
The Murabba strategy, announced by the ministry’s Architecture and Design Authority, takes its name from the historic palace in Riyadh.
The wide-ranging blueprint reflects the authority’s ambitions to launch a fresh and innovative start for the Saudi architectural sector, going beyond traditional limits, and serving members of the sector through a range of initiatives and programs.
Sumaya Al-Sulaiman, CEO of the Architecture and Design Authority, said that the strategy will develop the sector and help its members meet the aspirations of the Culture Ministry, led by Minister Prince Badr bin Abdullah bin Farhan.
“The strategy covers multiple themes and aspects, such as the legislative and regulatory aspects, as well as supporting and enabling an educational and practical environment related to the targeted sector, along with a set of initiatives and programs aimed at supporting architects and designers across the Kingdom,” she said.
Under the slogan “the north star,” the authority’s strategy has defined its vision and mission to reflect its major objectives.
The authority has also elaborated its own vision of the sector, which it defined as “the creative expression of designing the built environment, products and communicating ideas with aesthetic and functional value, and includes the disciplines of architecture, interior design, urban planning/urban design, landscape architecture, graphic design, and industrial design, as well as all activities, professions, products, and services related to these practices.”
The strategy covers six strategic objectives: Developing the sector through promoting its integration, contributing to the Kingdom’s gross domestic product by developing the sector of innovative industries and design services, building the skills and talents of present and future professionals, obtaining global recognition for the Kingdom’s architecture and design sector, achieving environmental sustainability in the built environment, and finding a local community for research and innovation in architecture and design fields.
The authority is planning 33 initiatives that fall under six programs to achieve its strategic objectives, set to be implemented in the five next years. The first program, titled “architecture and design sector regulation,” focuses on setting the guidelines, laws and regulations of the commercial and professional practices in the sector and includes two initiatives.
The second program, titled “development of the architecture and design sector” focuses on promoting the development of the sector and empowering practitioners to make a greater and broader impact on the architecture and design community, and includes seven initiatives.
The third program, titled “professional development and education,” focuses on supporting local practitioners throughout a comprehensive professional journey, from education to professional excellence, and includes seven initiatives.
The fourth program, titled “content development,” aims to contain, collect, create and promote the cultural content of architecture and design to enrich cultural practices, and includes eight initiatives.
The fifth program focuses on the societal participation and communication, where it aims to set the schedules for cultural events and awards of the authority provided for the local and international community. It includes four strategic initiatives.
The sixth program, titled “activating the architecture and design authority” aims to activate the authority while focusing on internal initiatives and communication to implement the operational model. It includes five strategic initiatives.