DUBAI: Streaming platform STARZPLAY is expanding its selection of sports content through an exclusive deal with Premier Sports.
The agreement will allow the company to exclusively stream the upcoming Lions rugby tour of the Middle East and North Africa (MENA) region.
Premier Sports acquired the broadcast rights to the 2021 British and Irish Lions tour of South Africa in the MENA region and through the partnership rugby fans in the region will be able to watch the game live and exclusively on STARZPLAY.
As part of the platform’s strategy to expand and diversify its content offering, it has created an add-on channel, Premier Sports, which will house the Lions’ games. Subscribers can access the channel for $15 per month.
Earlier this year, STARZPLAY partnered with Abu Dhabi Media to live stream Ultimate Fighting Championship (UFC) events via the UFC add-on channel on the platform.
Maaz Sheikh, CEO and co-founder of STARZPLAY, said: “Since the launch of UFC, we continue to expand our sports offering and are confident that the newest add-on channel will be enjoyed by rugby fans in the region. We aim to cater to a diverse target audience offering rich and exciting content.”