JEDDAH: Geneva-headquartered MSC Cruises announced on Thursday it had signed a five-year agreement with Cruise Saudi for preferential berthing rights at the port of Jeddah.
The announcement was made aboard the company’s liner MSC Bellissima at a celebration to mark the opening of Jeddah’s new passenger terminal. The ship will sail 21 voyages around the Red Sea starting from July until late October.
Pierfrancesco Vago, executive chairman of MSC Cruises, said in a press statement: “This is a very special, historic day for all of us. The largest and most modern ship to operate in the Red Sea has set sail from Jeddah’s new terminal to mark a new beginning for cruising in Saudi Arabia and, more broadly, for its growing tourism industry.”
The MSC Bellissima, which came into service in 2019, will offer three-to-four-night cruises to Safaga for Luxor, Egypt and Aqaba for Petra, Jordan, before returning to the Saudi homeport in Jeddah.
The ship is equipped with a 975-seat main theater, an aquapark, a bowling alley, an F1 simulator, a kids club, a cinema and a shopping gallery with more than 200 brands.
The Public Investment Fund launched Cruise Saudi in January of this year to develop a cruise industry in the Kingdom. Mark Robinson, chief operations and commercial officer, Cruise Saudi, said in a statement on Thursday: “The creation of Cruise Saudi, tasked with launching the cruise industry in Saudi Arabia, happened just six months ago at [the Future Investment Initiative] in Riyadh."
"The remit of Cruise Saudi — to create 50,000 jobs by 2025, to facilitate the building of an additional five ports, with Jeddah as a homeport, and to welcome 1.5 million annual passenger visits by 2028 — is an ambitious one, which will play a major part in strengthening the tourism industry in Saudi Arabia,” said Robinson.