Jessica Alba, Zac Efron star in new Dubai Tourism campaign

Jessica Alba, Zac Efron star in new Dubai Tourism campaign
Jessica Alba and Zac Efron co-star in the spoof action film. Instagram
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Updated 04 August 2021

Jessica Alba, Zac Efron star in new Dubai Tourism campaign

Jessica Alba, Zac Efron star in new Dubai Tourism campaign

DUBAI: US actors Jessica Alba and Zac Efron are the most recent superstars to be tapped by Dubai Tourism for its latest tourism campaign and short film. 

The ad, which is a spoof of an action film, features Alba and Efron fighting off enemies in well-known landmarks across the city, such as the Burj Khalifa and the Museum of the Future. 

 
 
 
 

 
 
 
 
 
 
 
 
 
 
 

A post shared by Zac Efron (@zacefron)

The ad campaign also sees the Hollywood duo skydive off a helipad on the Burj Al-Arab, dine at Pierchic and navigate through the historic neighborhood of Al-Fahidi on scooters. 

The action-filled clip begins with the pair at Burj Al-Arab’s SAL restaurant, while a voiceover of Alba can be heard saying, “You’re just always putting work first.”

“Look I don’t want to fight with you,” responds Efron as the on-screen couple dine at Pierchic.  “He might,” he adds after a motorbike blasts through the restaurant.

 
 
 
 

 
 
 
 
 
 
 
 
 
 
 

A post shared by Zac Efron (@zacefron)

Also featured in the ad is Caroline Labouchere, a Dubai-based model.

Efron posted the trailer on his Instagram page, alongside the cheeky caption: “She’s always getting me out of trouble.”

Alba, 40, also posted the trailer with the caption, “He’s always getting me into more trouble…”

Efron and Alba offered a glimpse of their project with Dubai Tourism earlier this week on Instagram.

 
 
 
 

 
 
 
 
 
 
 
 
 
 
 

A post shared by Jessica Alba (@jessicaalba)

The “High School Musical” actor posted a behind-the-scenes still to his Instagram account, tagging Craig Gillespie, the Australian director who has worked on films including “I, Tonya” and, most recently, “Cruella.”

The ad was reportedly shot in the emirate in February.

At the time, images circulated on social media of the “Baywatch” star surrounded by film crew members on the beach in Jumeirah, close to the Burj Al-Arab.

Dubai Tourism is no stranger to recruiting A-listers to feature in promotional videos. 

Past stars to feature in campaigns include Bollywood star Shah Rukh Khan and US actress Gwyneth Paltrow.

In 2019, Khan invited Paltrow to Dubai as part of his #BeMyGuest campaign.

Later that year, the Goop founder returned to Dubai to film a tourism campaign and short film, “A Story Takes Flight,” alongside Hollywood stars Zoe Saldana and Kate Hudson. 


’Historic night’ as Somalia screens first film in 30 years

’Historic night’ as Somalia screens first film in 30 years
Updated 21 sec ago

’Historic night’ as Somalia screens first film in 30 years

’Historic night’ as Somalia screens first film in 30 years
MOGADISHU: Somalia hosted its first screening of a movie in three decades under heavy security on Wednesday, as the conflict-ravaged country hopes for a cultural renewal.
Built by Chinese engineers as a gift from Mao Zedong in 1967, the National Theatre of Somalia has a history that reflects the tumultuous journey of the Horn of Africa nation.
It has been targeted by suicide bombers and used as a base by warlords.
And it has never screened a Somali film. Until now.
“This is going to be a historic night for the Somali people, it shows how hopes have been revived... after so many years of challenges,” theater director Abdikadir Abdi Yusuf said before the screening.
“It’s a platform that provides an opportunity to... Somali songwriters, storytellers, movie directors and actors to present their talent openly.”
The evening’s program was two short films by Somali director IBrahim CM — “Hoos” and “Date from Hell” — with tickets sold for $10 (8.50 euros) each, expensive for many.
According to sources contacted by AFP, the evening passed off without any security incidents.
Although Mogadishu was home to many cinema halls during its cultural heyday, with the national theater also hosting live concerts and plays, the seaside capital fell silent after civil war erupted in 1991.
Warlords used the theater as a military base and the building fell into disrepair. It reopened in 2012, but was blown up by Al-Shabab jihadists two weeks later.
The Al-Qaeda linked Islamist group launches regular attacks in Mogadishu and considers entertainment evil.

After a painstaking restoration, the authorities announced plans to hold the theater’s first screening this week.
For many Somalis, it was a trip down memory lane and a reminder of happier times.
“I used to watch concerts, dramas, pop shows, folk dances and movies in the national theater during the good old days,” said Osman Yusuf Osman, a self-confessed film buff.
“It makes me feel bad when I see Mogadishu lacking the nightlife it once had. But this is a good start,” he told AFP.
Others were more circumspect, and worried about safety.
“I was a school-age girl when my friends and I used to watch live concerts and dramas at the national theater,” said a mother-of-six, Hakimo Mohamed.
“People used to go out during the night and stay back late if they wished — but now, I don’t think it is so safe,” she told AFP.
The jihadists were driven out of Mogadishu a decade ago, but retain control of swathes of countryside.
Attendees had to pass through several security checkpoints before arriving at the theater, inside a heavily guarded complex that includes the presidential palace and the parliament.
But for some, the inconvenience and the risks paled in comparison to the anticipation of seeing a film in a cinema after such a long wait.
“I was not lucky to watch live concerts and or movies in the theater (earlier)... because I was still a child, but I can imagine how beautiful it was,” NGO employee Abdullahi Adan said.
“I want to experience this for the first time and see what it’s like to watch a movie with hundreds of people in a theater.”

Culinary celebrations: Where to eat in Riyadh this Saudi National Day

Culinary celebrations: Where to eat in Riyadh this Saudi National Day
Updated 22 September 2021

Culinary celebrations: Where to eat in Riyadh this Saudi National Day

Culinary celebrations: Where to eat in Riyadh this Saudi National Day

RIYADH: A host of restaurants in Riyadh are celebrating Saudi Arabia’s National Day in style with special menus and entertainment.

The Ritz-Carlton, Riyadh

The hotel is offering its usual festivities with a twist, inviting a Saudi celebrity chef to cook for guests in Al-Orjouan restaurant. Social media-famous chef Abdulelah AlRabiah is set to host a cooking station while guests will be serenaded by live Saudi music.

Lunch will be held from 12:30pm - 5pm, priced at $120 (450 SAR)

The dinner buffet runs from 6:30pm-12am, priced at (450 SAR) $120 for adults and $60 (224 SAR) for children.

Four food trucks will be stationed outside serving coffee, ice cream and burgers along with face painting and gifts for children.

Yauatcha Riyadh

The dim sum restaurant and tea house is offering a special set menu inspired by the Kingdom’s national colors until Oct. 2.

The $66 (250 SAR) per person menu features chicken spinach soup, a section of dim sum, and main dishes consisting of chicken, seabass, and pak choi, as well as dessert.

La Brasserie

Riyadh’s La Brasserie is offering their traditional international brunch and dinner buffets with additional Saudi dishes to celebrate National Day.

The brunch buffet will run from 12:30pm-3:30pm and is priced at $101 (379 SAR).

The dinner buffet will be held from 7:00pm-11:00pm and is priced at $73 (275 SAR), excluding drinks.

Al-Bustan Restaurant

Al-Bustan restaurant in the Intercontinental Hotel in Riyadh is offering a dinner buffet that includes a clutch of international favorites, including grilled lamb with traditional Saudi spices.

Running from 7:00pm-12:00am on Thursday, a local performer will entertain guests to celebrate the occasion and dinner priced at $89 (335 SAR) per person.  

Four Seasons

Elements restaurant in the Four Seasons hotel in Riyadh is offering an international buffet with a focus on regional favorites, including lamb kabsa rice, mandi varieties, mixed grills, cold mezze and, of course, Um Ali.

Live music will be played during the Thursday night dinner buffet between 7:00pm-12:00am.  

The dinner buffet is priced at $83 (311 SAR), excluding beverages.  

La, Gais

The Instagram-perfect, newly opened breakfast and specialty coffee spot will offer a selection of Saudi-themed breakfast and brunch items, along with live music.

Perfect for family brunch, the restaurant will be open from 4:30am-7:00pm during the National Day weekend.

Each menu item is priced separately, including tax.


Arab label Mrs. Keepa heads to Paris for fashion week

Arab label Mrs. Keepa heads to Paris for fashion week
Updated 22 September 2021

Arab label Mrs. Keepa heads to Paris for fashion week

Arab label Mrs. Keepa heads to Paris for fashion week

DUBAI: Dubai-based label Mrs. Keepa is set to present its Spring/Summer 2022 womenswear collection on the sidelines of Paris Fashion Week, as part of France’s Féderation de la Haute Couture et de la Mode’s “Welcome to Paris” initiative with the Arab Fashion Council.

The show is slated for Sept. 28 at Paris’s Palais De Tokyo and the label will also take part in Paris Fashion Week’s trade show partner event, TRANOI, which will take place from Sept. 30 to Oct. 3 at the same location.

Mrs. Keepa is known for its strong silhouettes and bold colors, as seen in this look from the label's 2019 show in Dubai. (Getty Images)

Helmed by half-Egyptian half-French designer Mariam Yeya, the label is inspired by a patchwork of evolving identities and her own dual heritage, which she explores through fashion.  

Launched in 2016, the label is a regular on the Fashion Forward Dubai circuit — an annual showcase of regional talent — and is known for its celebration of the female form, with a focus on defining silhouettes, voluminous details, striking patterns and kaleidoscopic colors. 

The label is helmed by Egyptian-French designer Mariam Yeya. (Getty Images)

For the Spring/Summer 2022 collection, titled “Harmonious Chaos,” the designer plays with organic shapes and opulent colors. Think cut outs and strappy maxi skirts, wide-leg camouflage cargo pants and larger-than-life sleeves.

 The collection will also feature pieces that traverse the boundary between recognizable separates — kimonos that work as skirts, dresses that can be worn as shirts and scarves that can be styled as waist-synching belts.

The show is slated for Sept. 28 at Paris’s Palais De Tokyo. Pictured is a 2019 show by the label. (Getty Images)

It is not the first time Arab designers have found a platform at Paris Fashion Week. To ensure that regional designers get the recognition they deserve, the Fédération de la Haute Couture et de la Mode first teamed up with the Arab Fashion Council in September 2020 to host an exclusive showroom and presentation on the official Paris Fashion Week calendar that shines a light on Middle Eastern designers.

“The project is in line with the Arab Fashion Council’s vision to build an Arab economy based on creativity and to promote the Arab talents on a global scale,” said Mohammed Aqra, chief strategy officer of The Arab Fashion Council, in a statement at the time. “This is the first strategic alliance project with our French counterparts,” he added.


Ithra celebrates Saudi National Day with new cultural programs 

Ithra celebrates Saudi National Day with new cultural programs 
Updated 22 September 2021

Ithra celebrates Saudi National Day with new cultural programs 

Ithra celebrates Saudi National Day with new cultural programs 

DUBAI: In celebration of Saudi Arabia’s 91st National Day, the King Abdulaziz Center for World Culture (Ithra) launched a collection of Saudi cultural and heritage programs and activities to highlight the Kingdom’s diversity.

Under the slogan of “Melodies of the Homeland,” the celebratory activities will start on Sept. 22 and will run until Sept. 25. 

The National Day activities aim to present a collection of interactive cultural activities, music and art performances, traditional local crafts, various workshops, knowledge-based games for all age groups and more.   

The activities will include the Coffee Tales exhibition, which will shed light on the practice of farming coffee and the traditions associated with it, particularly in the Jazan region, as well as Saudi Aramco’s efforts to preserve it.

Another exhibition, called Tafaseel, will take its visitors on a cultural journey to embody the unity of the people and their interdependence from north to south and east to west. 

This colorful space will express the diversity of fashion as part of the cultural heritage across the local regions and tell stories about the civilizations that inhabited them.

Arab music sensation Ahmed Alshaiba will perform on Ithra’s stage and is expected to play his unique music that combines Eastern and Western genres.


Emirati artist Aisha Juma takes part in ‘Beyond Belief’ exhibition in Germany 

Emirati artist Aisha Juma takes part in ‘Beyond Belief’ exhibition in Germany 
Updated 21 September 2021

Emirati artist Aisha Juma takes part in ‘Beyond Belief’ exhibition in Germany 

Emirati artist Aisha Juma takes part in ‘Beyond Belief’ exhibition in Germany 

DUBAI: Emirati visual artist Aisha Juma is showcasing her work at an exhibition titled “Beyond Belief” in Berlin, Germany. 

Supported by Abu Dhabi Festival (ADF), Juma is taking part in the exhibition that brings together a variety of artworks from more than 35 artists. 

Aisha Juma is an Emirati visual artist. (aishajuma.com)

Open until Nov. 21, “Beyond Belief” explores the rise of modern-day spirituality, its origins, diverse manifestations and unique contemporary attributes. 

Juma, on her Instagram account, shared images of her drawings that are “inspired by the concept of art and spirituality.

“So happy to be part of this fundamental creative conversation,” she wrote. 

The inauguration of the event was attended by Hafsa Al-Ulama, the UAE ambassador to Germany. 

In her speech at the event, Al-Ulama praised the strong cultural ties between the UAE and Germany, and commended ADF’s commitment to participating in art exhibitions and festivals in Germany. 

She added that the festival’s sponsorship of “Beyond Belief” reflects Abu Dhabi’s role in promoting art worldwide.