DUBAI: MDLBEAST and the Saudi Music Commission have partnered to present XP; a three-day music event with a conference and nightlife events in Riyadh.
Set to run from Dec. 13-15, the event will feature roundtables, networking opportunities, and music activations.
The event will take place just before the SOUNDSTORM music featival, set to take place in Riyadh from De. 16-19.
Ramadan Alharatani, CEO of MDLBEAST, said: “XP is a first for the region and will serve as the foundation for a thriving music industry across the Middle East. Providing a platform to authenticate and further build the music industry in the region, local and international guests will be embraced by the wealth of possibility offered by this exciting new market over the three days. Through XP, we aim to join the global conversation, and by hosting such an event we will continue to build & accelerate the music infrastructure across the region.”
The event aims to build a foundation for talent development in the region, encourage research into the development of a sustainable music ecosystem, and initiate dialogue around music, mental health, wellbeing, and diversity in the industry.
Nada Alhelabi, XP program director, added: “Through these conversations, we want it to inspire future generations to consider a career in the industry and promote music as a vehicle for job creation and innovation, making it a sustainable industry from which they can profit. A big focus for us is promoting diversity, wellbeing, and fair working conditions to empower females and give a voice to minority groups within the industry.”
The full schedule of events is set to be released closer to the date.