DUBAI: SALT, the popular food truck, is opening its doors in Saudi Arabia’s capital for 2021 Riyadh Season, taking place from October 2021 to March 2022.
The metallic food truck illustrated with burgers, ice cream cones and a saltshaker is the brainchild of two entrepreneurs, Emirati Amal Al-Marri and Saudi Deem Albassam. Established in 2014, SALT revolutionized and legalized the concepts of food trucks in the region — the two women single-handedly propelled Dubai’s food truck movement with their forward-thinking eatery.
The founders spoke to Arab News about their latest foray into Saudi Arabia, just in time for Riyadh Season.
“SALT being a lifestyle movement, we always aim to stay away from locations that will only serve food and target a destination that delivers an experience. Therefore, we have chosen to be part of 1st Golf in Riyadh Boulevard — a new type of sport that we are excited to be part of and serve our salters.
“We are very excited to celebrate and enjoy the season with our salters,” the founders added, referring to Riyadh Season’s jam-packed schedule of events.
The Gulf-born eatery reinvented how people experience food while filling a major hole in the dining landscape and attracting tourists from around the globe.
Before setting up permanent locations in Dubai, Ajman and Abu Dhabi, SALT was always on the move. It initially launched as a social media campaign — social media users looking to fuel up had to follow @FindSalt on Instagram to get the inside scoop on where the truck would be parked, rush to the undisclosed location and enjoy the dining project’s fresh, premium food, sourced locally where possible, to go.
The eatery has delighted Saudi fans in the past by bringing a popup concept to the capital and Dammam, with SALT Camp and SALT Island respectively.
A SALT diner is also located in Riyadh Park Mall.
“We have a very strong (base of) loyal Saudi followers that appreciate our concept of enjoying the simple things and are always curious to find where the next SALT is,” the founders said.
SALT celebrates casual but delicious street food. Think succulent beef and chicken sliders, refreshing lemonade and mouth-watering ice cream cones to satisfy any sweet tooth, with the owners adding they “always adapt the experience to the destination we are in.”