DUBAI: Adidas Originals has partnered with Saudi Arabia’s MDLBEAST entertainment company to launch a mini content series highlighting the region’s emerging female talent.
The series, titled “Playground of Possibilities,” spotlights three female artists who performed at the recent SOUNDSTORM music festival in Riyadh — DJ Viva, Biirdperson and Tamtam
It delves into each artist’s background, how they got into the music industry and their message for the future generation of creatives.
Tamtam is a Saudi singer and songwriter who is currently based between Riyadh and Los Angeles, while DJ Viva is an electronic music DJ whose advice to young music makers is: “Be the sounds, not the echo.”
Finally, Biirdperson is a DJ and filmmaker who credits music with being able to “connect people’s hearts in ways that words and actions cannot,” according to a released statement.