Adidas, MDLBEAST spotlight Saudi female talent

Adidas, MDLBEAST spotlight Saudi female talent
DJ Viva. Supplied
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Updated 27 December 2021
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Adidas, MDLBEAST spotlight Saudi female talent

Adidas, MDLBEAST spotlight Saudi female talent

DUBAI: Adidas Originals has partnered with Saudi Arabia’s MDLBEAST entertainment company to launch a mini content series highlighting the region’s emerging female talent.

The series, titled “Playground of Possibilities,” spotlights three female artists who performed at the recent SOUNDSTORM music festival in Riyadh — DJ Viva, Biirdperson and Tamtam

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by tamtam(@tamtamsound)

It delves into each artist’s background, how they got into the music industry and their message for the future generation of creatives.

Tamtam is a Saudi singer and songwriter who is currently based between Riyadh and Los Angeles, while DJ Viva is an electronic music DJ whose advice to young music makers is: “Be the sounds, not the echo.”

Finally, Biirdperson is a DJ and filmmaker who credits music with being able to “connect people’s hearts in ways that words and actions cannot,” according to a released statement.