RIYADH: With the PIF Saudi International powered by SoftBank Investment Advisers less than two weeks away, Saudi Arabia’s leading golf coaches joined forces to host an evening introducing 60 influencers and members of the media to the sport.
The event was held at “First Golf” — a new golfing entertainment destination managed by Golf Saudi that sits at the heart of Riyadh City Boulevard.
The guests received tuition, took on golf challenges, spoke to tournament officials as well as seeing the revered Saudi International trophy that was reclaimed last year by US star Dustin Johnson — the world No. 3.
The PIF Saudi International powered by SoftBank Investment Advisers is just weeks away with some of the world’s best biggest stars teeing off at King Abdullah Economic City’s Royal Greens Golf and Country Club on Feb. 3-6.
The tournament, now part of the Asian Tour, is helping to spread interest in golf in the Kingdom, part of Golf Saudi’s strategy to see more Saudi nationals become active in the sport as part of Vision 2030. Saudi Arabia is one of the world’s fastest growing golf markets with ambitions for 2025 that include getting 3.5 million people to take up the sport for the first time, 320 contracted schools for golf curriculum activity and 135,000 children actively engaging in the sport.
“Since the inaugural Saudi International tournament in 2019, we’ve seen the golf market really thriving in the Kingdom,” said Ed Edwards, Golf Saudi chief operating officer.
“Participation numbers, interest and engagement is growing year-on-year here in the Kingdom. Hosting world class and international tournament gives an amazing platform for our mass participation programs here at Golf Saudi to roll out across clubs, schools and the wider golfing industry.
“Facilities like ‘First Golf’ makes the sport more accessible for newcomers in a fun and relaxed way for all abilities and all ages. We’re creating modern and urban touch points to allow more opportunities for Saudis to engage with the game at a purely social level,” he said.
The media evening saw Golf Saudi’s coaches give specialist coaching and education on the sport. The coaches are also overseeing the Kingdom’s very best talent — with the national teams currently notching wins recently at the Arab Golf Championship and Jordan Open as participation increases on the regional and Asian circuits.
“It’s so encouraging to see women, men, boys and girls really get into this sport — and swing a club for the very first time,” said Reem Alqubaisi, a Golf Saudi coach.
“Initiatives and modern facilities similar to what we have here at First Golf provide a great environment to introduce and educate people on this amazing sport. Everyone has been trying to smash their driver, inspired by Bryson DeChambeau and the other stars who will heading to the Kingdom in the next two weeks.”
DeChambeau will be part of a star-studded field packed with Ryder Cup stars and Major-winning golfers heading to compete in the PIF Saudi International powered by SoftBank Investment Advisers, where the likes of defending champion Dustin Johnson, Phil Mickelson, Sergio Garcia, Henrik Stenson, Lee Westwood, Shane Lowry, Tyrrell Hatton and Louis Oosthuizen will join him.