Why Huawei P50 Pro is the must-have phone of 2022

Why Huawei P50 Pro is the must-have phone of 2022
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Why Huawei P50 Pro is the must-have phone of 2022
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Updated 25 January 2022

Why Huawei P50 Pro is the must-have phone of 2022

Why Huawei P50 Pro is the must-have phone of 2022

Smartphones are a person’s primary window to the wider world online, key communication device and constant companion, helping to work, play, communicate in this digital era and even relax. This is because the best smartphones today are much more than just phones — they come with state-of-the-art cameras, the sleekest designs, humongous batteries that can keep up with our hectic lifestyle, blazing fast-charging speeds, music libraries and much more. Besides, install the right apps on your phone and collaborate it with the right accessories and there is a compelling argument that you do not need any other piece of technology, as most people nowadays would use their phones as the primary device in their daily lives. 

With this in mind, Huawei Tech Investment Saudi Arabia is all set to announce the launch of its new flagship phone: The new Huawei P50 Pro, the latest addition to its P Series product line. With each installment of the P Series continuing the legendary story of Huawei photography, each generation represents the pinnacle of technological aesthetics and smart photography. 

The Huawei P50 Pro returns to the philosophies that sit at the heart of high-end photography, with its True-Form Dual-Matrix Camera that revamps the camera experience from head to toe, an elegant design that is depicted by the Dual-Matrix Camera, and a large battery that supports 66W Wired and 50W Wireless Huawei SuperCharge.

True-Form Dual-Matrix Camera 
The Huawei P50 Pro True-Form Dual-Matrix Camera comprises the powerful Main Camera Matrix and SuperZoom Matrix. The hardware is integrated with the Huawei XD Optics and Huawei XD Fusion Pro image engine, resulting in high-resolution images that are brighter, shot with more light taken in, and cleaner with more details. A new super color filter system with True-Chroma Image Engine and Super HDR technology provides comprehensive enhancements to details, colors and dynamic range. The True-Form Dual-Matrix Camera supports 4K video recording on both the front and rear, providing crystal-clear footage from every angle. 

In addition, if users are looking to photograph faraway objects, they can use the periscope zoom lens that supports maximum zoom range of up to 200 times. 

Dual-Matrix Camera design
Huawei P50 Pro’s design is out of this world. Unlike anything else on the market, the Dual-Matrix Camera design is the perfect combination of form and function. The double ring setup is visually striking and instantly recognizable. The Huawei P50 Pro uses a 3D curved screen with a single punch hole camera. With an HDR display supporting the full P3 color gamut, it delivers a stunning visual experience for both video entertainment and gameplay alike. The display on the Huawei P50 Pro features a 6.6-inch 120 Hz True-Chroma Display with a 300 Hz touch-sampling rate. With an IP68 rating, you can be sure you will be protected from the elements when out and about.

Large battery with SuperCharge support
The Huawei P50 Pro achieves a perfect balance of battery life and fast-charging speed. It incorporates a massive 4,360 mAh battery into its slim body, while also supporting 66W Huawei SuperCharge and 50W Wireless Huawei SuperCharge. 

Super Device features
The Huawei P50 Pro runs on EMUI 12, which offers a straightforward, smooth, safe and reliable user experience for working, studying, gaming, entertainment or video editing. Thanks to the Super Device features, Huawei has consolidated different tools into the Control Panel (Device+) menu. With a simple swipe, users can explore the Control Panel and get quick access to audio playback, Wi-Fi and Bluetooth settings, making it easier to control multiple devices as if they were controlling just one device.

With the Distributed File System, the Huawei P50 Pro can also function as a wirelessly connected external storage unit for the PC, meaning users can access the files they want more easily than ever before. Using the Huawei P50 Pro, users can also transfer MeeTime calls to Huawei Vision smart TV and conduct the call by taking advantage of the larger display, camera and speakers. Users may also conveniently share their screen during a video and even mark key places, to bring important insights directly into view. 

The Huawei P50 Pro is truly set to revolutionize the flagship phones segment this year and that is why it is being touted as one of the most popular phones of 2022.


With focus on wellness, Bentayga EBW arrives in KSA

With focus on wellness, Bentayga EBW arrives in KSA
Updated 18 May 2022

With focus on wellness, Bentayga EBW arrives in KSA

With focus on wellness, Bentayga EBW arrives in KSA

Bentley Saudi Arabia is bringing a new focus on wellness to its model range with the launch of the Bentayga Extended Wheelbase — a new grand touring SUV that builds on the strengths of the Bentayga to become a new luxury flagship, extending the latest product range to five models.

The Bentayga EWB is the result of a nine-figure investment by Bentley to create a new model that provides the best rear cabin experience since the British automaker’s legendary Mulsanne model, whilst retaining the Bentley hallmarks of effortless performance, exquisite handcraftsmanship, and endless personalization.

Orders will begin to be taken in June with the first deliveries arriving in February 2023, at Bentley Saudia Arabia’s showrooms in Riyadh, Alkhobar and Jeddah.

“The Bentayga EWB is our first car truly dedicated to the onboard wellness of its occupants. Every Bentley gets you to your destination feeling more relaxed than when you started your journey, and yet with the Extended Wheelbase we’ve been able to go even further thanks to the adoption of world-first wellness technology embedded within our unrivaled interior cabin design. In combination with the incredible skills of the craftspeople at our carbon-neutral factory in the UK, these advances make the Bentayga Extended Wheelbase the ultimate luxury SUV to drive or be driven in,” said Peter Smith, general manager, Bentley Saudi Arabia.

The success of the Bentayga defined and enabled the growth of the luxury SUV market since the first unveiling in 2015. Over the last seven years, the Bentayga has proved its credibility through genuine off-road capability, hybrid technology, record-breaking performance, and bespoke specifications. The Bentayga remains Bentley’s best-selling model and has become the benchmark against which other luxury SUVs are measured.

In 2021, Bentley achieved record sales of 14,659 cars, a 31 percent growth over the previous best from 2020 — and the Bentayga accounted for just over a third of this volume. Feedback from Bentley customers is that design, technology, and performance are the three most important factors on the decision to purchase, with the driving characteristics being the top priority among current owners. In a recent survey, owners also confirmed that 82 percent of them use their luxury SUVs daily, 74 percent in cities and urban environments.

The Bentayga EWB builds on the latest second-generation Bentayga, extending the wheelbase and rear cabin space by an extra 180 mm. With body-in-white changes to the underfloor, side panels, door and roof, Bentley’s design team have ensured the lines and proportions continue to exude style and presence. With a larger cabin space than any other luxury competitor, an emphasis on wellness, and the introduction of the world’s first auto climate and advanced postural adjustment rear seat, extraordinary journeys are guaranteed.

The new Bentayga has won critical acclaim for its dynamic abilities, with its performance on the road and its ride and handling universally praised.


Bupa Arabia named region’s most valuable insurance brand, again

Bupa Arabia named region’s most valuable insurance brand, again
Updated 18 May 2022

Bupa Arabia named region’s most valuable insurance brand, again

Bupa Arabia named region’s most valuable insurance brand, again

Bupa Arabia for Cooperative Insurance has claimed the top spot as the Middle East’s most valuable insurance brand for the second year in a row, according to the latest report by Brand Finance — a leading brand valuation consultancy.

Bupa Arabia has also ranked 10th on the list of the strongest Saudi brands and 15th on the list of the most valuable Saudi brands. Moreover, Tal Nazer, CEO of Bupa Arabia, has been named among the top 20 CEOs in the Middle East.

The report estimated the annual growth in Bupa Arabia’s brand value this year by 8 percent, increasing its value to SR2.49 billion ($664 million).

Nazer said being among the most valuable brands in Saudi Arabia and the Middle East confirms the success of Bupa Arabia’s strategies and consolidates its leadership position in the field of insurance.

He said embracing digital transformation and making it the main focus of the business has facilitated and enhanced its customer service and has contributed to significantly boosting productivity.

Nazer referred to the digital services provided by the company through its mobile application, which offers a set of unprecedented and comprehensive services that transcend regular health care coverage. These services include home vaccination for children, telemedicine and others. Moreover, Bupa Arabia’s Rahatkom program makes the customers’ hospital experience easier and less stressful.

“Bupa Arabia provides outstanding healthcare services to millions of its customers, in line with the objectives of Vision 2030 to improve the quality and efficiency of health care services, as well as the strategic objectives of Bupa Arabia,” the CEO said.

Nazer also attributed the company’s advancing position in Brand Finance rankings to the commitment and efforts exerted by the “Bupa Arabia family,” which include more than 1,800 employees who work day and night across the Kingdom to provide services to customers.

Brand Finance’s annual report for 2022 released in March, listing the most valuable and strongest brands in Saudi Arabia and the Middle East. Every year, the London-headquartered Brand Finance conducts more than 5,000 brand valuations, supported by original market research, and publishes nearly 100 reports that rank brands across all sectors and countries.

Founded in 1996 and with offices in more than 20 countries, the consultancy is known for its highly professional approach to marketing accountability and brand evaluation.


stc becomes first telecom company to join Digital Cooperation Organization

stc becomes first telecom company to join Digital Cooperation Organization
Updated 18 May 2022

stc becomes first telecom company to join Digital Cooperation Organization

stc becomes first telecom company to join Digital Cooperation Organization

The Digital Cooperation Organization has announced stc as an official DCO observer, making the Saudi telecom giant the first telecommunications company to join the DCO. The announcement headlined the inaugural Mobile 360 Riyadh event, which also featured a groundbreaking MoU between global telecommunications body, the GSM Association, and the DCO.

The stc observer status and the GSMA MoU was announced on World Telecommunications Day, marked globally on May 17.

The partnerships will focus on expanding access to telecommunications technologies and upskilling youth and entrepreneurs so that they can prosper in the digital economy.

The DCO is a global multilateral organization established to enable digital prosperity for all, with a focus on digital economy initiatives supporting youth, entrepreneurs and women. The DCO has rapidly expanded to now represent more than 600 million people across nine member state countries.

stc, a leading digital champion across the region and key enabler of Saudi Arabia’s Vision 2030, will support entrepreneurs, young people and women to connect the internet and digital economy through the partnership, including by providing insights across DCO member states.

DCO Secretary-General Deemah Al-Yahya said: “Our telecommunications industry is a driving force of the global digital economy, providing the means for people to connect, learn and thrive online. The DCO is leading the way in connecting telecommunications organizations and leaders to forge the solutions of tomorrow for our youth, women, and entrepreneurs. On World Telecommunications Day, it is fitting that we join forces with stc, a world-leading telecommunications organization, and with the global telecommunications association GSMA. We look forward to working with both organizations to create digital prosperity for all.”

stc Group CEO Olayan Mohammed Alwetaid said: “At stc, we are always seeking to establish new ways to bridge the digital divide for all our users, and we are proud to be an official observer of the Digital Cooperation Organization. The DCO and its member states have made significant strides in raising awareness for the inclusive growth of the digital economy, and will provide a global platform for stc to further connect hearts and minds to the digital economy.”

Commenting on the MoU, GSMA Director General Mats Granryd said: “The GSMA is a global organization unifying the mobile ecosystem to discover, develop and deliver innovation foundational to positive business environments and societal change. Our partnership with the DCO reflects the power of both organizations to enable and empower people through digital and telecommunications technologies. We look forward to creating a significant impact with the DCO and further supporting DCO member states.”


Saudi Arabian Airlines & American Express extend partnership

Saudi Arabian Airlines & American Express extend partnership
Updated 17 May 2022

Saudi Arabian Airlines & American Express extend partnership

Saudi Arabian Airlines & American Express extend partnership

Saudi Arabian Airlines, the Kingdom’s national flag carrier, and American Express Saudi Arabia, have further strengthened their partnership by introducing the possibility for all American Express Saudi Arabia Cardmembers to transfer two Membership Rewards points for one Al- Fursan mile.

The announcement comes as an extension of the ongoing successful partnership between the two parties through the existing Al-Fursan American Express co-branded credit card that allows American Express Saudi Arabia Cardmembers to earn miles directly using the card.

Present to mark the occasion during a signing ceremony at the Arabian Travel Market in Dubai, were Saudia’s Vice President of Marketing and Product Management Essam Akhonbay and American Express Saudi Arabia Chief Marketing Officer Khalid Mohammad Kayal.

Commenting on the expanded partnership, Akhonbay said: “Saudia is proud to be building on the successful, long-standing partnership with American Express Saudi Arabia. Jointly, we are committed to providing members with additional convenience to maximize earned benefits and build travel journeys with flexibility in mind.”

Kayal added: “Consolidating our strategic partnership with Saudia for the benefit of our cardmembers is an important priority. The relationship with Saudia started with the successful Al-Fursan American Express co-brand credit card, and through signing our new agreement, all American Express Saudi Arabia Cardmembers will be able to access the benefit of our strategic partnership and redeem their Memberships Rewards points toward Al-Fursan miles.”

Saudia’s vast network of flights connects to more than 95 destinations across four continents. The airline recently announced the addition of 10 new international routes: Bangkok, Thailand; Barcelona and Malaga, Spain; Marrakech, Morocco; Mykonos, Greece; Moscow, Russia; Beijing, China; Seoul, South Korea; Entebbe, Uganda; Amsterdam, the Netherlands; and Chicago and Illinois, the US. The airline provides a full suite of online services through www.saudia.com and its mobile app, enabling guests to book and manage their flights conveniently and easily.


Executive Suites Hotels & Resorts launches at ATM

Executive Suites Hotels & Resorts launches at ATM
Updated 17 May 2022

Executive Suites Hotels & Resorts launches at ATM

Executive Suites Hotels & Resorts launches at ATM

Abu Dhabi-based hospitality management company, Executive Suites Hotels and Resorts, founded in March 2022, successfully launched at the recent Arabian Travel Market 2022, introducing its core hospitality product and service offering.

The company is currently managing the Executive Suites hotel, centrally located in Al-Nahyan Camp area, Abu Dhabi, near top-tier corporate entities and government entities and major malls. Located only 10 minutes away by car from Abu Dhabi National Exhibition Centre, Executive Suites is a perfect location for local residents and visitors coming to the UAE for both business and pleasure.

Mahmoud Tharwat, hotel manager of Executive Suites Abu Dhabi, said: “We are excited to use the ATM as a platform to introduce our hospitality management offering and showcase the USP of our main hotel in Abu Dhabi.”

“Whether you are working, relocating or traveling with your family, our elegantly decorated 120 studios and apartments offer a host of amenities like LCD televisions, cable/ satellite TV, an in-room safe and coffee and tea making facilities,” he added.

The hotel offers free high-speed wireless internet, business center services, same-day laundry and dry cleaning services, travel and tours reservations, a multilingual team, a shoeshine service, 24-hours concierge services and a massage center for tired travelers. For leisure and recreation, facilities include a roof-top pool, sauna and a fully equipped gym.

For added convenience, the hotel has within the property the L’Auberge Palace Restaurant and Cafe serving traditional Lebanese cuisine. It also serves international dishes, snacks and a selection of teas and coffees. At Rooftop Café, patrons can enjoy an assortment of the best shisha flavors.

The in-room amenities that add convenience to long-term stay guests include: A fully-equipped kitchenette, washing machine, writing desk, IDD telephone facility, choice of smoking and non-smoking rooms and accessible rooms for people of determination.

Executive Suites is ideally located in the hub of Abu Dhabi and meets the needs of local residents and travelers from abroad. The management services of the hotel are provided by the parent company, Executive Suites Hotels and Resorts.