Why Huawei P50 Pro is the must-have phone of 2022

Why Huawei P50 Pro is the must-have phone of 2022
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Why Huawei P50 Pro is the must-have phone of 2022
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Updated 25 January 2022

Why Huawei P50 Pro is the must-have phone of 2022

Why Huawei P50 Pro is the must-have phone of 2022

Smartphones are a person’s primary window to the wider world online, key communication device and constant companion, helping to work, play, communicate in this digital era and even relax. This is because the best smartphones today are much more than just phones — they come with state-of-the-art cameras, the sleekest designs, humongous batteries that can keep up with our hectic lifestyle, blazing fast-charging speeds, music libraries and much more. Besides, install the right apps on your phone and collaborate it with the right accessories and there is a compelling argument that you do not need any other piece of technology, as most people nowadays would use their phones as the primary device in their daily lives. 

With this in mind, Huawei Tech Investment Saudi Arabia is all set to announce the launch of its new flagship phone: The new Huawei P50 Pro, the latest addition to its P Series product line. With each installment of the P Series continuing the legendary story of Huawei photography, each generation represents the pinnacle of technological aesthetics and smart photography. 

The Huawei P50 Pro returns to the philosophies that sit at the heart of high-end photography, with its True-Form Dual-Matrix Camera that revamps the camera experience from head to toe, an elegant design that is depicted by the Dual-Matrix Camera, and a large battery that supports 66W Wired and 50W Wireless Huawei SuperCharge.

True-Form Dual-Matrix Camera 
The Huawei P50 Pro True-Form Dual-Matrix Camera comprises the powerful Main Camera Matrix and SuperZoom Matrix. The hardware is integrated with the Huawei XD Optics and Huawei XD Fusion Pro image engine, resulting in high-resolution images that are brighter, shot with more light taken in, and cleaner with more details. A new super color filter system with True-Chroma Image Engine and Super HDR technology provides comprehensive enhancements to details, colors and dynamic range. The True-Form Dual-Matrix Camera supports 4K video recording on both the front and rear, providing crystal-clear footage from every angle. 

In addition, if users are looking to photograph faraway objects, they can use the periscope zoom lens that supports maximum zoom range of up to 200 times. 

Dual-Matrix Camera design
Huawei P50 Pro’s design is out of this world. Unlike anything else on the market, the Dual-Matrix Camera design is the perfect combination of form and function. The double ring setup is visually striking and instantly recognizable. The Huawei P50 Pro uses a 3D curved screen with a single punch hole camera. With an HDR display supporting the full P3 color gamut, it delivers a stunning visual experience for both video entertainment and gameplay alike. The display on the Huawei P50 Pro features a 6.6-inch 120 Hz True-Chroma Display with a 300 Hz touch-sampling rate. With an IP68 rating, you can be sure you will be protected from the elements when out and about.

Large battery with SuperCharge support
The Huawei P50 Pro achieves a perfect balance of battery life and fast-charging speed. It incorporates a massive 4,360 mAh battery into its slim body, while also supporting 66W Huawei SuperCharge and 50W Wireless Huawei SuperCharge. 

Super Device features
The Huawei P50 Pro runs on EMUI 12, which offers a straightforward, smooth, safe and reliable user experience for working, studying, gaming, entertainment or video editing. Thanks to the Super Device features, Huawei has consolidated different tools into the Control Panel (Device+) menu. With a simple swipe, users can explore the Control Panel and get quick access to audio playback, Wi-Fi and Bluetooth settings, making it easier to control multiple devices as if they were controlling just one device.

With the Distributed File System, the Huawei P50 Pro can also function as a wirelessly connected external storage unit for the PC, meaning users can access the files they want more easily than ever before. Using the Huawei P50 Pro, users can also transfer MeeTime calls to Huawei Vision smart TV and conduct the call by taking advantage of the larger display, camera and speakers. Users may also conveniently share their screen during a video and even mark key places, to bring important insights directly into view. 

The Huawei P50 Pro is truly set to revolutionize the flagship phones segment this year and that is why it is being touted as one of the most popular phones of 2022.


Nala: The first-ever AI medical platform in Arabic

Nala: The first-ever AI medical platform in Arabic
Updated 16 May 2022

Nala: The first-ever AI medical platform in Arabic

Nala: The first-ever AI medical platform in Arabic
  • Nala founder Othman Abahussein spells out how developers with a vision can create health impact through apps

RIYADH: Headquartered in Riyadh, Nala is Saudi Arabia’s leading digital health service for chronic conditions management and the first-ever AI medical platform in Arabic. The app offers tailored digital care programs, virtual access to dedicated doctors, bluetooth health devices, and prescriptions delivery.

In line with one of the Kingdom’s initiatives for Vision 2030, related to digital healthcare transformation, the platform provides its users with instant access to personalized healthcare through a mobile app. “Over 200,000 patients with chronic conditions have used Nala, and we are on track to serve 1 million,” said Othman Abahussein, founder and CEO of Nala. He added: “Nala is now the most preferred method to treat diabetes for insurance companies and government payers. Our whole team is in Riyadh, and all of our human capital investments go into local talents. We made a bet on local talent, and we are very proud of that.” 

Featured multiple times by the Minister of Communications and Information Technology, and the winner of numerous awards, Nala has doctors licensed by the Saudi Commission for Health Specialties and is consistently top ranking in app stores. The company also recently raised more funds that it intends to use to continue to grow its user base and further strengthen its position as the region’s top digital health service.” 
Asked about what inspired him to create the Nala app, Abahussein said: “I had just sold my first company, and I wanted to work on something with an impact. I then went through a personal event that made me think, maybe chronic conditions are a perfect application for mobile digital health. I knew I had the required knowledge and experience to venture into app development; in addition I always believed Apple technologies and specifically the iPhone was a marvel of human engineering with many serious capabilities — not gimmicks — and would work well with my vision. This is how I decided to develop in an iOS environment at first.”

“Besides providing app creators with the ultimate distribution channel (App Store), Apple has a very active and supportive developer community that will help you with insights on how to improve your app and make your solutions even more effective,” he said.

“Our main mission is to provide exceptional health care experience while maintaining a significant low cost for patients and preserving their medical privacy. Developing on the iOS platform allowed us to design Nala’s databases in a way medical data is stored without personal identifiers; this way no one can access the patient info without the patient’s consent.”

Abahussein added: “Our first versions were exclusively in Arabic, so it’s an Arabic-first app. We later added an English translation and we plan on adding other languages soon (Urdu and Hindi). There were no challenges in creating an all-Arabic app other than picking the right fonts.” 

On keeping his app up-to-date despite new trends and constantly changing user behaviors, he said: “We stay close to technological developments and its impact on user behaviors; conferences like WWDC are very important for us to discover new capabilities and update our user experience accordingly. We also make sure to keep a short development cycle to ensure that our app is always up-to-the-minute.” 

Asked about his top tips for developers who want to create a successful app, Abahussein said: “Be obsessed with the problem, not the solution. Everyone can code! Don’t be intimidated by the platform, techniques or environment as you’ll always find the required resources to support you on your journey, especially if the app you want to create is worth it and solves a problem within its field or community.”
 

 


Saudia wins Best Stand Design & People’s Choice Award at ATM

Saudi Arabian Airlines’ team members receive an award at ATM 2022.
Saudi Arabian Airlines’ team members receive an award at ATM 2022.
Updated 15 May 2022

Saudia wins Best Stand Design & People’s Choice Award at ATM

Saudi Arabian Airlines’ team members receive an award at ATM 2022.

The Saudi Arabian Airlines stand stood out for its futuristic and eye-catching design among 1,500 exhibiting companies at the Arabian Travel Market 2022 in Dubai as it was crowned the winner of Best Stand Design and the People’s Choice Award at the popular Best Stand Awards.
Using vivid colors and futuristic design elements, the three-level Saudia stand featured a mesmerizing and immersive staircase.
For the Best Stand Design category, the judging panel, including Matt Gibson, CEO, UpThink; Andrew Wingrove, group director, Motivate Media Group; Joe Mortimer, editor-at-large, Destinations of the World News; Philip Wooller, area director Middle East and Africa — STR; and Paul Johnson, editor, A Luxury Travel Blog; focused on identifying a stand with a creative design that makes the best use of available space and appears inviting from a visitor perspective.
Danielle Curtis, exhibition director ME, Arabian Travel Market, said: “Arabian Travel Market is once again proud to celebrate the best of exhibition stand design and event experiences with the return of the Best Stand Awards. A common theme highlighted throughout the exhibition halls this year was the ability to create an immersive experience that offers an engaging and imaginative look into the company’s products and services.”
The coveted award for Best Stand for Doing Business was awarded to Jumeirah International for its inviting and aesthetically brilliant design that incorporated a busy and stimulating environment for networking and business. Runner-ups in this category included Turkish Airlines, Ras Al-Khaimah and Al-Mousa for their creative use of technology and installations.
Judges selected the Department of Culture and Tourism — Abu Dhabi stand for the Best Stand Feature award for its ability to pull in the crowds from the exhibition floor, while the Dubai Tourism, Saudi Tourism Authority and Emaar Hospitality Group stands were all highly commended in this category.
The Best New Stand award was won by Ishraq Hospitality, who made their debut at the show this year, for their wooden design reminiscent of the desert landscape.
The final award was the Best Stand within the ATM Travel Tech, which shines a light on the importance of technology to the industry and rewards exhibitors with a tech focus. TBS/Vbooking’s innovative design impressed the judges for its immersive metaverse experience.
The winners of this year’s awards were presented with their awards on the exhibition show floor on May 11.
Launched in 2015, the Best Stand Awards were created to recognize creative design, people skills and the business-friendly appeal of exhibiting companies’ stands at ATM.


Hilton extends ‘Marhaba’ program for Middle Eastern guests

The package offers Middle Eastern delicacies, available via room service.
The package offers Middle Eastern delicacies, available via room service.
Updated 15 May 2022

Hilton extends ‘Marhaba’ program for Middle Eastern guests

The package offers Middle Eastern delicacies, available via room service.

Hilton has announced it is expanding its “Marhaba” offering, which provides a tailored service for Middle Eastern guests traveling to Europe. The dedicated package enables guests to book at participating properties with the confidence that their cultural needs and expectations will be met every time.
Simon Vincent, executive vice president and president, EMEA, Hilton, said: “As the Middle East gets ready for a summer of travel — we want to ensure all of our guests receive the friendly and reliable hospitality we are known for. We are pleased to be extending our popular Marhaba program across new destinations in Europe, so that our Middle Eastern guests can enjoy an unforgettable summer with us, safe in the knowledge that all their requirements will be met.”

HIGHLIGHT

The tailored package starts from the moment guests arrive at the hotel, with the majority of hotels having Arabic-speaking front desk and concierge team members.

On offer in almost 50 hotels across the UK and Europe, the bespoke service provides Middle Eastern guests “a home away from home” during their visit. The tailored package starts from the moment guests arrive at the hotel, with the majority of hotels having Arabic-speaking front desk and concierge team members. In the room, prayer mats are available upon request, and a selection of Arabic TV channels and newspapers are provided.

Simon Vincent,
EVP and President, EMEA, Hilton


The Marhaba package offers a taste of home, with Middle Eastern delicacies available via room service, including breakfast dishes labneh bil na’na, foul, falafel and pita bread. Halal food is also available upon request.
A wide selection of suites, family, and interconnecting rooms are available for maximum comfort — and Hilton’s team members can hand-pick activities, experiences and itineraries guaranteed to help guests get the most out of their stay — from immersing themselves in the local culture and history with attractions and museums to lifestyle suggestions with shopping hotspots, go-to restaurants or even help with hiring a car.
Marhaba is also part of the Hilton Honors Guest Loyalty Program, offering free nights, exclusive benefits, and rewards across 14 distinct Hilton brands throughout Europe. Members who book directly have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of points and money to book a stay, an exclusive member discount, free standard Wi-Fi and the Hilton Honors mobile app.


Nokia moves HR functions to Oracle Fusion Cloud HCM

Nokia moves HR functions to Oracle Fusion Cloud HCM
Updated 15 May 2022

Nokia moves HR functions to Oracle Fusion Cloud HCM

Nokia moves HR functions to Oracle Fusion Cloud HCM

Nokia has selected Oracle Fusion Cloud Human Capital Management to consolidate and replace its human resources systems in the cloud as part of its global digitization program. Nokia will use a worldwide deployment of Oracle Cloud HCM to manage all HR processes, including recruitment, compensation, and performance management, for the company’s global workforce in its 130 countries of operation.
In 2021, Nokia launched its “One Nokia Digital” strategy to support the company’s competitiveness by digitizing its operations. As part of these efforts, Nokia will replace its on-premises HR systems with Oracle Cloud HCM. Nokia selected Oracle Cloud HCM for its ability to standardize HR processes on a common data platform, which will enable Nokia to provide a consistent employee experience across teams and more easily manage and scale HR services globally.
“Optimizing employee care and experience is a central part of our people strategy. Our aim is to deliver organizational agility, a seamless employee experience, and efficiency gains that support Nokia’s competitiveness. We are delighted to partner with Oracle because Oracle Cloud HCM provides a strong foundation to build digital experiences with true user-centricity,” said Lisbeth Nielsen, head of people experience at Nokia.
“By leveraging best-of-breed solutions like Oracle Cloud HCM, we want to bring Nokia to the next level of digital maturity. The implementation will contribute to increased efficiency and productivity and will provide AI and data capabilities that we can take advantage of to develop business performance and agility,” said Alan Triggs, chief digital officer at Nokia.
Oracle Cloud HCM will enable Nokia to connect every process across the employee lifecycle, helping improve decision-making and reduce operational costs. With AI-powered technology such as digital assistants and hundreds of new capabilities added each quarter, Oracle Cloud HCM will also enable Nokia to take advantage of the latest innovations and best practices to operate its business more efficiently and better empower Nokia employees, people managers and HR professionals.
“Nokia has a culture of innovation that has enabled it to lead its industry for years, and with Oracle Cloud HCM, it now has an integrated platform, powered by the latest emerging technologies, to support its current and future HR needs,” said Cormac Watters, EVP applications EMEA at Oracle.


From awareness to conversion: How advertisers can leverage features on Huawei Ads

From awareness to conversion: How advertisers can leverage features on Huawei Ads
Updated 14 May 2022

From awareness to conversion: How advertisers can leverage features on Huawei Ads

From awareness to conversion: How advertisers can leverage features on Huawei Ads

RIYADH: Digital advertising is undoubtedly one of the most impactful methods to relay brands’ messages to their target audiences. According to Zenith’s Advertising Expenditure Forecasts report, the global ad market will grow by 9.1 percent in 2022, following a 15.6 percent growth in 2021.

Contributing to the industry’s expansion, Huawei Mobile Services is a multi-dimensional ecosystem that supports marketers achieve their common goals using state-of-the-art platforms like Huawei Ads. 

When it comes to advertising via Huawei Ads, the marketplace provides marketers with more than traffic and leads - it optimizes campaigns, monitors their performance and reports, identifies areas of improvement, and automates ads. 

Through different models such as App Recommendation, Programmatic Display, and Search Network, each with sub-categories, marketers can easily map their path to unlimited impressions, clicks, and engagements, through the platforms’ interactive ad channels and accurate segmentation. 

Marketers can use AppGallery, one of the top three app marketplaces globally, to drive customer awareness, streamline their messaging and highlight the brand voice using the tool. To maximize monetization, advertisers can opt for real-time targeting using Programmatic Display adverts, where they can easily select the in-app display solution. 

Huawei Ads enables marketers to utilize multiple placements via AppGallery like featured pages, category ranking, or keyword research. At the same time, businesses that use Programmatic Display channels can use Splash, Native, Banner, or App Icon units to achieve the desired reach.

With Huawei Video, brands can benefit from the Cost Per Completed View model, where brands place video advertisements and only pay for them once they are fully watched by users. This allows brands to promote products visually by displaying them to potential consumers.

Huawei Ads is a cutting-edge mobile marketing solution that optimizes advertisements to reach more than 730 monthly active users of Huawei devices worldwide, enabling marketers to achieve the objectives of a well-established business with an optimized budget, clear goals, the right tactics, and absolute campaign combinations. The 1+8+N strategy by Huawei aims to bring Huawei Ads offerings to the company’s portfolio of smart TVs, tablets, and Internet of Things devices.

To learn more about HUAWEI Ads, please reach out to [email protected]. You can also visit the website here.