Saudia wins Best Stand Design & People’s Choice Award at ATM

Saudi Arabian Airlines’ team members receive an award at ATM 2022.
Saudi Arabian Airlines’ team members receive an award at ATM 2022.
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Updated 15 May 2022

Saudia wins Best Stand Design & People’s Choice Award at ATM

Saudi Arabian Airlines’ team members receive an award at ATM 2022.

The Saudi Arabian Airlines stand stood out for its futuristic and eye-catching design among 1,500 exhibiting companies at the Arabian Travel Market 2022 in Dubai as it was crowned the winner of Best Stand Design and the People’s Choice Award at the popular Best Stand Awards.
Using vivid colors and futuristic design elements, the three-level Saudia stand featured a mesmerizing and immersive staircase.
For the Best Stand Design category, the judging panel, including Matt Gibson, CEO, UpThink; Andrew Wingrove, group director, Motivate Media Group; Joe Mortimer, editor-at-large, Destinations of the World News; Philip Wooller, area director Middle East and Africa — STR; and Paul Johnson, editor, A Luxury Travel Blog; focused on identifying a stand with a creative design that makes the best use of available space and appears inviting from a visitor perspective.
Danielle Curtis, exhibition director ME, Arabian Travel Market, said: “Arabian Travel Market is once again proud to celebrate the best of exhibition stand design and event experiences with the return of the Best Stand Awards. A common theme highlighted throughout the exhibition halls this year was the ability to create an immersive experience that offers an engaging and imaginative look into the company’s products and services.”
The coveted award for Best Stand for Doing Business was awarded to Jumeirah International for its inviting and aesthetically brilliant design that incorporated a busy and stimulating environment for networking and business. Runner-ups in this category included Turkish Airlines, Ras Al-Khaimah and Al-Mousa for their creative use of technology and installations.
Judges selected the Department of Culture and Tourism — Abu Dhabi stand for the Best Stand Feature award for its ability to pull in the crowds from the exhibition floor, while the Dubai Tourism, Saudi Tourism Authority and Emaar Hospitality Group stands were all highly commended in this category.
The Best New Stand award was won by Ishraq Hospitality, who made their debut at the show this year, for their wooden design reminiscent of the desert landscape.
The final award was the Best Stand within the ATM Travel Tech, which shines a light on the importance of technology to the industry and rewards exhibitors with a tech focus. TBS/Vbooking’s innovative design impressed the judges for its immersive metaverse experience.
The winners of this year’s awards were presented with their awards on the exhibition show floor on May 11.
Launched in 2015, the Best Stand Awards were created to recognize creative design, people skills and the business-friendly appeal of exhibiting companies’ stands at ATM.


With focus on wellness, Bentayga EBW arrives in KSA

With focus on wellness, Bentayga EBW arrives in KSA
Updated 18 May 2022

With focus on wellness, Bentayga EBW arrives in KSA

With focus on wellness, Bentayga EBW arrives in KSA

Bentley Saudi Arabia is bringing a new focus on wellness to its model range with the launch of the Bentayga Extended Wheelbase — a new grand touring SUV that builds on the strengths of the Bentayga to become a new luxury flagship, extending the latest product range to five models.

The Bentayga EWB is the result of a nine-figure investment by Bentley to create a new model that provides the best rear cabin experience since the British automaker’s legendary Mulsanne model, whilst retaining the Bentley hallmarks of effortless performance, exquisite handcraftsmanship, and endless personalization.

Orders will begin to be taken in June with the first deliveries arriving in February 2023, at Bentley Saudia Arabia’s showrooms in Riyadh, Alkhobar and Jeddah.

“The Bentayga EWB is our first car truly dedicated to the onboard wellness of its occupants. Every Bentley gets you to your destination feeling more relaxed than when you started your journey, and yet with the Extended Wheelbase we’ve been able to go even further thanks to the adoption of world-first wellness technology embedded within our unrivaled interior cabin design. In combination with the incredible skills of the craftspeople at our carbon-neutral factory in the UK, these advances make the Bentayga Extended Wheelbase the ultimate luxury SUV to drive or be driven in,” said Peter Smith, general manager, Bentley Saudi Arabia.

The success of the Bentayga defined and enabled the growth of the luxury SUV market since the first unveiling in 2015. Over the last seven years, the Bentayga has proved its credibility through genuine off-road capability, hybrid technology, record-breaking performance, and bespoke specifications. The Bentayga remains Bentley’s best-selling model and has become the benchmark against which other luxury SUVs are measured.

In 2021, Bentley achieved record sales of 14,659 cars, a 31 percent growth over the previous best from 2020 — and the Bentayga accounted for just over a third of this volume. Feedback from Bentley customers is that design, technology, and performance are the three most important factors on the decision to purchase, with the driving characteristics being the top priority among current owners. In a recent survey, owners also confirmed that 82 percent of them use their luxury SUVs daily, 74 percent in cities and urban environments.

The Bentayga EWB builds on the latest second-generation Bentayga, extending the wheelbase and rear cabin space by an extra 180 mm. With body-in-white changes to the underfloor, side panels, door and roof, Bentley’s design team have ensured the lines and proportions continue to exude style and presence. With a larger cabin space than any other luxury competitor, an emphasis on wellness, and the introduction of the world’s first auto climate and advanced postural adjustment rear seat, extraordinary journeys are guaranteed.

The new Bentayga has won critical acclaim for its dynamic abilities, with its performance on the road and its ride and handling universally praised.


Bupa Arabia named region’s most valuable insurance brand, again

Bupa Arabia named region’s most valuable insurance brand, again
Updated 18 May 2022

Bupa Arabia named region’s most valuable insurance brand, again

Bupa Arabia named region’s most valuable insurance brand, again

Bupa Arabia for Cooperative Insurance has claimed the top spot as the Middle East’s most valuable insurance brand for the second year in a row, according to the latest report by Brand Finance — a leading brand valuation consultancy.

Bupa Arabia has also ranked 10th on the list of the strongest Saudi brands and 15th on the list of the most valuable Saudi brands. Moreover, Tal Nazer, CEO of Bupa Arabia, has been named among the top 20 CEOs in the Middle East.

The report estimated the annual growth in Bupa Arabia’s brand value this year by 8 percent, increasing its value to SR2.49 billion ($664 million).

Nazer said being among the most valuable brands in Saudi Arabia and the Middle East confirms the success of Bupa Arabia’s strategies and consolidates its leadership position in the field of insurance.

He said embracing digital transformation and making it the main focus of the business has facilitated and enhanced its customer service and has contributed to significantly boosting productivity.

Nazer referred to the digital services provided by the company through its mobile application, which offers a set of unprecedented and comprehensive services that transcend regular health care coverage. These services include home vaccination for children, telemedicine and others. Moreover, Bupa Arabia’s Rahatkom program makes the customers’ hospital experience easier and less stressful.

“Bupa Arabia provides outstanding healthcare services to millions of its customers, in line with the objectives of Vision 2030 to improve the quality and efficiency of health care services, as well as the strategic objectives of Bupa Arabia,” the CEO said.

Nazer also attributed the company’s advancing position in Brand Finance rankings to the commitment and efforts exerted by the “Bupa Arabia family,” which include more than 1,800 employees who work day and night across the Kingdom to provide services to customers.

Brand Finance’s annual report for 2022 released in March, listing the most valuable and strongest brands in Saudi Arabia and the Middle East. Every year, the London-headquartered Brand Finance conducts more than 5,000 brand valuations, supported by original market research, and publishes nearly 100 reports that rank brands across all sectors and countries.

Founded in 1996 and with offices in more than 20 countries, the consultancy is known for its highly professional approach to marketing accountability and brand evaluation.


stc becomes first telecom company to join Digital Cooperation Organization

stc becomes first telecom company to join Digital Cooperation Organization
Updated 18 May 2022

stc becomes first telecom company to join Digital Cooperation Organization

stc becomes first telecom company to join Digital Cooperation Organization

The Digital Cooperation Organization has announced stc as an official DCO observer, making the Saudi telecom giant the first telecommunications company to join the DCO. The announcement headlined the inaugural Mobile 360 Riyadh event, which also featured a groundbreaking MoU between global telecommunications body, the GSM Association, and the DCO.

The stc observer status and the GSMA MoU was announced on World Telecommunications Day, marked globally on May 17.

The partnerships will focus on expanding access to telecommunications technologies and upskilling youth and entrepreneurs so that they can prosper in the digital economy.

The DCO is a global multilateral organization established to enable digital prosperity for all, with a focus on digital economy initiatives supporting youth, entrepreneurs and women. The DCO has rapidly expanded to now represent more than 600 million people across nine member state countries.

stc, a leading digital champion across the region and key enabler of Saudi Arabia’s Vision 2030, will support entrepreneurs, young people and women to connect the internet and digital economy through the partnership, including by providing insights across DCO member states.

DCO Secretary-General Deemah Al-Yahya said: “Our telecommunications industry is a driving force of the global digital economy, providing the means for people to connect, learn and thrive online. The DCO is leading the way in connecting telecommunications organizations and leaders to forge the solutions of tomorrow for our youth, women, and entrepreneurs. On World Telecommunications Day, it is fitting that we join forces with stc, a world-leading telecommunications organization, and with the global telecommunications association GSMA. We look forward to working with both organizations to create digital prosperity for all.”

stc Group CEO Olayan Mohammed Alwetaid said: “At stc, we are always seeking to establish new ways to bridge the digital divide for all our users, and we are proud to be an official observer of the Digital Cooperation Organization. The DCO and its member states have made significant strides in raising awareness for the inclusive growth of the digital economy, and will provide a global platform for stc to further connect hearts and minds to the digital economy.”

Commenting on the MoU, GSMA Director General Mats Granryd said: “The GSMA is a global organization unifying the mobile ecosystem to discover, develop and deliver innovation foundational to positive business environments and societal change. Our partnership with the DCO reflects the power of both organizations to enable and empower people through digital and telecommunications technologies. We look forward to creating a significant impact with the DCO and further supporting DCO member states.”


Saudi Arabian Airlines & American Express extend partnership

Saudi Arabian Airlines & American Express extend partnership
Updated 17 May 2022

Saudi Arabian Airlines & American Express extend partnership

Saudi Arabian Airlines & American Express extend partnership

Saudi Arabian Airlines, the Kingdom’s national flag carrier, and American Express Saudi Arabia, have further strengthened their partnership by introducing the possibility for all American Express Saudi Arabia Cardmembers to transfer two Membership Rewards points for one Al- Fursan mile.

The announcement comes as an extension of the ongoing successful partnership between the two parties through the existing Al-Fursan American Express co-branded credit card that allows American Express Saudi Arabia Cardmembers to earn miles directly using the card.

Present to mark the occasion during a signing ceremony at the Arabian Travel Market in Dubai, were Saudia’s Vice President of Marketing and Product Management Essam Akhonbay and American Express Saudi Arabia Chief Marketing Officer Khalid Mohammad Kayal.

Commenting on the expanded partnership, Akhonbay said: “Saudia is proud to be building on the successful, long-standing partnership with American Express Saudi Arabia. Jointly, we are committed to providing members with additional convenience to maximize earned benefits and build travel journeys with flexibility in mind.”

Kayal added: “Consolidating our strategic partnership with Saudia for the benefit of our cardmembers is an important priority. The relationship with Saudia started with the successful Al-Fursan American Express co-brand credit card, and through signing our new agreement, all American Express Saudi Arabia Cardmembers will be able to access the benefit of our strategic partnership and redeem their Memberships Rewards points toward Al-Fursan miles.”

Saudia’s vast network of flights connects to more than 95 destinations across four continents. The airline recently announced the addition of 10 new international routes: Bangkok, Thailand; Barcelona and Malaga, Spain; Marrakech, Morocco; Mykonos, Greece; Moscow, Russia; Beijing, China; Seoul, South Korea; Entebbe, Uganda; Amsterdam, the Netherlands; and Chicago and Illinois, the US. The airline provides a full suite of online services through www.saudia.com and its mobile app, enabling guests to book and manage their flights conveniently and easily.


Executive Suites Hotels & Resorts launches at ATM

Executive Suites Hotels & Resorts launches at ATM
Updated 17 May 2022

Executive Suites Hotels & Resorts launches at ATM

Executive Suites Hotels & Resorts launches at ATM

Abu Dhabi-based hospitality management company, Executive Suites Hotels and Resorts, founded in March 2022, successfully launched at the recent Arabian Travel Market 2022, introducing its core hospitality product and service offering.

The company is currently managing the Executive Suites hotel, centrally located in Al-Nahyan Camp area, Abu Dhabi, near top-tier corporate entities and government entities and major malls. Located only 10 minutes away by car from Abu Dhabi National Exhibition Centre, Executive Suites is a perfect location for local residents and visitors coming to the UAE for both business and pleasure.

Mahmoud Tharwat, hotel manager of Executive Suites Abu Dhabi, said: “We are excited to use the ATM as a platform to introduce our hospitality management offering and showcase the USP of our main hotel in Abu Dhabi.”

“Whether you are working, relocating or traveling with your family, our elegantly decorated 120 studios and apartments offer a host of amenities like LCD televisions, cable/ satellite TV, an in-room safe and coffee and tea making facilities,” he added.

The hotel offers free high-speed wireless internet, business center services, same-day laundry and dry cleaning services, travel and tours reservations, a multilingual team, a shoeshine service, 24-hours concierge services and a massage center for tired travelers. For leisure and recreation, facilities include a roof-top pool, sauna and a fully equipped gym.

For added convenience, the hotel has within the property the L’Auberge Palace Restaurant and Cafe serving traditional Lebanese cuisine. It also serves international dishes, snacks and a selection of teas and coffees. At Rooftop Café, patrons can enjoy an assortment of the best shisha flavors.

The in-room amenities that add convenience to long-term stay guests include: A fully-equipped kitchenette, washing machine, writing desk, IDD telephone facility, choice of smoking and non-smoking rooms and accessible rooms for people of determination.

Executive Suites is ideally located in the hub of Abu Dhabi and meets the needs of local residents and travelers from abroad. The management services of the hotel are provided by the parent company, Executive Suites Hotels and Resorts.