Hilton has announced it is expanding its “Marhaba” offering, which provides a tailored service for Middle Eastern guests traveling to Europe. The dedicated package enables guests to book at participating properties with the confidence that their cultural needs and expectations will be met every time.
Simon Vincent, executive vice president and president, EMEA, Hilton, said: “As the Middle East gets ready for a summer of travel — we want to ensure all of our guests receive the friendly and reliable hospitality we are known for. We are pleased to be extending our popular Marhaba program across new destinations in Europe, so that our Middle Eastern guests can enjoy an unforgettable summer with us, safe in the knowledge that all their requirements will be met.”
On offer in almost 50 hotels across the UK and Europe, the bespoke service provides Middle Eastern guests “a home away from home” during their visit. The tailored package starts from the moment guests arrive at the hotel, with the majority of hotels having Arabic-speaking front desk and concierge team members. In the room, prayer mats are available upon request, and a selection of Arabic TV channels and newspapers are provided.
The Marhaba package offers a taste of home, with Middle Eastern delicacies available via room service, including breakfast dishes labneh bil na’na, foul, falafel and pita bread. Halal food is also available upon request.
A wide selection of suites, family, and interconnecting rooms are available for maximum comfort — and Hilton’s team members can hand-pick activities, experiences and itineraries guaranteed to help guests get the most out of their stay — from immersing themselves in the local culture and history with attractions and museums to lifestyle suggestions with shopping hotspots, go-to restaurants or even help with hiring a car.
Marhaba is also part of the Hilton Honors Guest Loyalty Program, offering free nights, exclusive benefits, and rewards across 14 distinct Hilton brands throughout Europe. Members who book directly have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of points and money to book a stay, an exclusive member discount, free standard Wi-Fi and the Hilton Honors mobile app.