LONDON: Saudi Arabia’s leading theater operator Muvi Cinemas launched Muvi Studios on Monday, and appointed Saudi film industry pioneer Faisal Baltyuor as its CEO.
Muvi Studios will focus on developing both Saudi and Egyptian films for the Saudi public, concentrating on films for the big screen.
Muvi Cinema announced this step as part of Saudi Arabia’s efforts to build a stronger film industry since theaters reopened in 2018.
“I have been collaborating with Muvi Cinemas in various ways since it launched three years ago,” Baltyuor said. “Its growth in Saudi Arabia has been extraordinary. It has captured the imagination of the nation with 46 percent box office market share tapping into the pent-up demand for a globally inspired theater experience, complemented by local execution.
“Now, through the creation of Muvi Studios, we are intent on producing world class Arabic movies to entertain audiences in the Middle East and around the world,” he added.
“At the same time, this is another exciting development for the rapidly expanding Saudi film production sector, as the country evolves rapidly into a vibrant society.”
Formerly CEO of the Saudi Film Council, Baltyour also previously led an initiative with the Ministry of Culture to develop the Saudi film industry before founding the largest specialized Saudi film distribution company, CineWaves Film, in 2020.
He is a board member of Manga Productions and holds several other roles in the Saudi film industry.
“The Middle East region, and especially Saudi Arabia, is witnessing a renaissance of its movie industry and we are excited to have Faisal onboard to lead the company into this new venture to develop Saudi and regional film content to the big screen,” Muvi Cinemas’ chief executive, Adon Quinn, said.
“The cash we’re investing in Muvi Studios will be used to produce a slate of top-quality Arabic movies and we aim to release a minimum of three films within the next 12 months.”
Since its launch in February 2019, Muvi Cinemas has expanded to 22 locations across the Kingdom, operating 205 screens featuring the latest movie experiences, including Samsung Onyx, 4DX, ScreenX, Dolby Cinema and Xperience powered by CGS technology.