Preparations are in full swing this year to celebrate the 10th anniversary of the launch of the National Auto Award. It all began in 2012 when PR Arabia, an agency specialized in marketing and media communications in the auto sector, introduced this one-of-a-kind award, governed by global standards and the supervision of various experts in the auto and mechanical engineering sectors, as well as car racing champions. The scope of the award expanded and its objective was greatly enhanced after the support and sponsorship it received from several competent authorities, such as the Saudi Automobile and Motorcycle Federation and Cars Agents National Committee Members, in addition to the support of the regional offices of car companies, resulting in the award’s consecutive successes crowned today by the launch of its 10th edition.
Walid Karanouh, founder of PR Arabia and secretary-general of the National Auto Award, said: “Since its first session, the National Auto Award has witnessed great interest from auto dealerships and those working in this sector, in addition to the encouragement the award received from several regional offices due to the importance of its goal and its high level of implementation mechanism.”
Over the past 10 years, many auto companies and factories have been honored, which played an important role in the production of different car models and contributed strongly to activating the auto sector and establishing fair competition between agents, thus enabling customers in the Kingdom to access the best car models and services. The year 2013 witnessed the organization of the first awards ceremony in Jeddah.
After the success of the award’s first edition, six new award categories were established, such as Community Service Programs, Marketing Programs, Motorsports, Personality of the Year in the Auto Sector and others. These categories met with a high level of enthusiasm among car agents who desperately sought to win at least one of the awards in their quest to raise the level of their marketing performance and enhance their activities.
Karanouh added: “The National Auto Award has gained universal fame among car manufacturers who are racing to put their logos in their marketing campaigns, due to the success and professionalism it enjoys annually. The efforts deployed by the award’s organizing committee and its sub-committees, in addition to the support of the print, audio and social media channels have truly strengthened the awards”
The award’s organizing committee will determine the venue and time of the celebration of the 10th anniversary. Karanouh said that a new logo has been chosen for the occasion, in line with the essence of the celebration, as well as the launch of the award’s new site. The award has begun to attract nominations in all its categories.