VMLY&R consolidates three brands under one offering

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Updated 05 July 2022

VMLY&R consolidates three brands under one offering

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  • VMLY&R, VMLY&R Commerce, and GTB to merge under Nick Walsh’s leadership

DUBAI: Advertising group WPP is consolidating three brands — VMLY&R, VMLY&R Commerce, and GTB — under the VMLY&R umbrella to form one, connected brand.

Nick Walsh, CEO of VMLY&R Commerce will now become the CEO of VMLY&R MENA, working closely with chief creative officer Miguel Bemfica, who joined from McCann Worldgroup in January this year.

“The three agencies bring different expertise and capabilities to the table: Creativity, commerce, experience, data, technology and more; but more importantly, they all focus on culture,” Andrew Dimitriou, EMEA CEO of VMLY&R, told Arab News.




Andrew Dimitriou, EMEA CEO of VMLY&R

He called the merger “a natural next step” that “will allow better and simpler collaboration between our brilliant client teams and capability practices and open a new world of possibilities for our clients and anyone in the business.”

In 2018, WPP merged creative agency Y&R and digital agency VML to create VMLY&R, and in 2021, Geometry was merged into the group to form VMLY&R Commerce.

Since then, “integrating the agencies’ teams and capabilities has been an ongoing global effort,” Dimitriou said.

“A deeper level of integration has happened in markets across Europe, and offices such as New York and London, as we move closer as a network to accelerate growth and future-proof our clients’ businesses,” he added.

In the region, Dubai is the “principal office” serving the UAE, Saudi Arabia, Qatar and North Africa, and “we will expand our presence on-ground in line with upcoming client’s needs and opportunities,” Dimitriou said.

Since 2020, e-commerce has seen explosive growth as brands have had to adapt to a new hybrid reality. In the UAE, 55 percent of purchases happen online through websites, social media, games, communities etc. and e-commerce spending grew at double the rate of point of sale in Q1 this year compared to the same quarter last year, he said.

Now, “the way we think about commerce is being transformed, and we’re witnessing the rise of creative commerce,” Dimitriou added.

“Creative commerce is laser-focused on generating a response, which results in conversion. And at its best, creativity turbocharges commerce, lifting a simple activation to an emotionally charged moment that drives both brand and demand.

“So, it is about inspiring conversion in the moment, regardless of channel, everywhere life intersects with commerce. It is an interaction; an experience that builds brand and demand.”

Brands not only need to stay connected with their audiences, but also remain relevant in an ever-evolving digital culture.

The hottest topic in today’s digital culture is the metaverse. By 2026, 25 percent of people will spend at least one hour a day in the metaverse for work, shopping, education, social, or entertainment, according to Gartner.

“I expect more focus — and scrutiny — on this platform as clients explore how they could leverage this new space and monitor opportunities for brand interaction and creative commerce solutions,” Dimitriou said.

He added: “At VMLY&R, we will keep our eyes on the real prize: To create connected brands through positive experiences and emotional connections powered by creativity and technology to deliver growth.”


Arab News & Misk Foundation conclude 3rd cohort of journalism internship

Photo/Abdulrahman Shalhoub
Photo/Abdulrahman Shalhoub
Updated 43 sec ago

Arab News & Misk Foundation conclude 3rd cohort of journalism internship

Photo/Abdulrahman Shalhoub
  • Participants were personally coached by Arab News’ team of experienced and award-winning senior editors and department heads from the Arab News headquarters in Riyadh and its bureaus in Dubai, London, France and Pakistan

RIYADH: Arab News, the Middle East’s leading English-language daily, and the Misk Foundation, a non-profit organization that empowers Saudi youth in bringing to life a three-week intensive internship program, partnered to provide a unique hands-on training and mentorship program for young Saudi graduates pursuing journalism.

“It was a pleasure welcoming some of the Kingdom’s most promising media practitioners of tomorrow, and working closely with the Misk Foundation on this important partnership and training program,” said Faisal J.Abbas, editor-in-chief of Arab News.

Eight interns were shortlisted by Arab News editors for the journalism internship program through the foundation.

“Misk Skills is thrilled to collaborate with Arab News to provide Saudi youth with a great time of change, challenge, and excitement,” said Ghadeer Hamati, a consultant at the Misk Foundation.

Hanin Alblwi, an enrolled intern in the program and law graduate, highlighted her experience: “This internship paved the way for me to understand the journalism industry and how it works. I really love writing and I want to be a freelance writer.”

She shared in the first week that she didn’t know how to create a story from a news idea. She explained how amazed she was at how easily she was able to compete for a story in the second week of the program.

“The next week I just wrote the news easily, when you know the principles you can easily take it and apply it,” she explained.

“I highly recommend this program to everyone who wants to be a journalist,” she said.

Participants were personally coached by Arab News’ team of experienced and award-winning senior editors and department heads from the Arab News headquarters in Riyadh and its bureaus in Dubai, London, France and Pakistan.

“This internship was a great opportunity for an aspiring writer who wants to learn about this growing field. My experience with Arab News allowed me to learn about journalism from very passionate journalists and leaders at Arab News,” said Amal Alshehry, an intern and a master’s degree holder in English language.

The interns were also able to sit down with the Arab News editor-in-chief to gain insight into the world of journalism.

“The meeting with the editor-in-chief was a life lesson for me. He has inspired us to work and succeed in journalism, and to find passion in whatever we choose to do in life,” said Alshehry.

“I encourage fresh graduates to join this internship because the community here is amazing. I have learned a lot from other colleagues and the instructors,” said Thekra Altamimi, another intern.

The enrolled interns also went on the ground and conducted interviews with attendees of the JAX Art Festival in Riyadh while being guided by some of the newspaper’s most seasoned reporters.

“With no exaggeration, it was one of the best experiences in my life. I enjoyed interviewing people and experiencing it all as a journalist,” said Altamimi.

The partnership was initially struck in 2019 with the first group of students entering the training program. The program was put on hold in 2020 due to the pandemic, but picked right back up in 2021 through a virtual internship program. This year’s installment, the third cohort, was conducted in a hybrid format.

Interns learned about the methods of covering a wide range of topics from regional and global issues through some of the most experienced correspondents at Arab News across the business, lifestyle, politics, local and regional news desks.

“I learned the fundamentals and elements of journalism, and communication, teamwork, and how to write about daily things in our life but to see them from a different perspective,” said Mohammed Almarri, an intern.

Students gained a wider understanding of the basics of news writing, editing, media ethics, fact-checking and ways to strengthen their reporting skills through the power of observation and new story structures.

“I studied journalism and it’s my passion. I love to write and I am so happy to be a part of this program. I hope to pursue journalism as a career, it’s been my dream job forever,” said Alya Allam, an intern in the program.

The internship ran for three weeks through a hybrid teaching program of in-person and online courses. The internship began on July 17 and continued until Aug. 7 in the Arab News headquarters in Riyadh.


Former Saudi footballer Yasser Al-Qahtani signed by beIN Sports as analyst

Former Saudi footballer Yasser Al-Qahtani signed by beIN Sports as analyst
Updated 24 min 18 sec ago

Former Saudi footballer Yasser Al-Qahtani signed by beIN Sports as analyst

Former Saudi footballer Yasser Al-Qahtani signed by beIN Sports as analyst
  • He joins the broadcaster in the run-up to the 2022 World Cup in Qatar and will work with its media team in the Middle East and North Africa on flagship channel beIN Sports

LONDON: Former Saudi footballer Yasser Al-Qahtani is joining global sports, media and entertainment group beIN’s line-up of talent, the broadcaster announced on Monday.

A former captain of the Saudi national team, he played for several Arab clubs including Al-Qadisiyah and Al-Hilal in the Kingdom, and Al-Ain in the UAE.

Al-Qahtani said he is happy to be joining the beIN team, especially in the run-up to the 2022 FIFA World Cup in Qatar, which kicks off Nov. 21. Saudi Arabia will be one of the 32 teams competing as the finals of the competition are held for the first time in the region.

“I hope this step will be a good addition for viewers, especially with beIN’s existing line-up of top sports analysts,” he said.

He will work with the broadcaster’s media team in the Middle East and North Africa as a football analyst on flagship sports channel beIN Sports.

“Al-Qahtani joins our line-up of best-in-class analysts, with many more noteworthy talent announcements, across the board, to be revealed shortly,” said Tareq Zainal, beIN’s chief financial and human resources officer.

“The new appointment comes at a truly exceptional time in our company’s history, as we’re working around the clock to exclusively broadcast the FIFA World Cup Qatar 2022, the world’s greatest and biggest show, across the region later this year.”

The Asian Football Confederation’s Asian Footballer of the Year in 2007, Al-Qahtani scored 172 goals in 354 professional appearances during an 18-year career, the highlights of which included playing at the 2006 World Cup in Germany, during which he scored a goal against Tunisia. He was also the top scorer during the 2007 AFC Asian Cup, and played for the Saudi national team for more than 11 years.


Apple urges Taiwanese suppliers to label products as ‘Made in China’

Apple urges Taiwanese suppliers to label products as ‘Made in China’
Updated 08 August 2022

Apple urges Taiwanese suppliers to label products as ‘Made in China’

Apple urges Taiwanese suppliers to label products as ‘Made in China’
  • China warned of sanctions against companies, individuals found breaching so-called one-China principle, with goods at risk of not being approved for import or export by authorities
  • Apple’s decision has sparked criticisms from around the world, highlighting the company’s dependence on Chinese suppliers

LONDON: Apple has urged its Taiwanese suppliers to change the labeling of products manufactured in the island to “Made in China,” sources reveal.

Apple sent a warning to its suppliers on Friday about China’s increased enforcement of a long-standing import law that requires Taiwanese parts and components to have the labels “Taiwan, China” or “Chinese Taipei,” amid rising tensions between the two countries.

“A tightening of the labeling rule may not just affect Apple’s suppliers, but all those that send shipments from Taiwan island to the mainland,” Gao Lingyun, an expert at the Chinese Academy of Social Sciences in Beijing, commented.

China’s ongoing dispute over Taiwan has been at the center of political and economic attention in recent months.

Last week, Speaker of the US House of Representatives Nancy Pelosi visited Taiwan, sparking Chinese outrage and prompting a four-day military exercise by the Chinese army around the island. Pelosi was the first high-ranking US official to visit Taiwan in 25 years.

China warned of sanctions against companies and individuals found breaching the so-called one-China principle, with goods at risk of not being approved for import or export by the authorities.

“If the mainland authorities tighten the enforcement of the rule, this may increase the probability of shipments from Taiwan island being seized by mainland customs,” Gao said.

Apple’s decision has sparked criticism from around the world. In September 2020, the US giant issued a document titled “Our Commitment to Human Rights,” in which it stated that "at Apple and throughout our supply chain, we prohibit harassment, discrimination, violence, and retaliation of any kind — and we have zero tolerance for violations motivated by any form of prejudice or bigotry.”

Apple has long depended on China for the manufacture of most of its products. Because of its reliance on China for product assembly and sales, however, the company is unwilling to speak out against flagrant violations, despite what it claims.

“Is it a question of time before Apple starts removing apps whose name contains the characters [for] Taiwan without specifying ‘province of China’,” GreatFire, an advocacy group working against Chinese censorship online, said in a statement.

“Unfortunately, we suspect that Apple’s ‘red-line’, the moment where it will say: ‘Stop, no longer, we cannot continue to collaborate with the Chinese regime and enforce its requests for censorship,’ is nowhere close,” noted Benjamin Ismail, project director for GreatFire’s associated AppleCensorship.com.

Even though Apple has long sought to diversify its supply chain and manufacturing process, with new factories in India and Brazil, the tech giant’s dependence on Chinese factories for the production of most of its latest products, including the iPhone 14, exposes the instability of an already fragile supply chain and production market.

Given the economic and strategic importance of Taiwan, which accounts for over 90 percent of the world’s most advanced semiconductor manufacturing capacity, China’s aggressive policies represent a significant risk for America and the rest of the world.


Musk says Twitter deal should go ahead if it provides proof of real accounts

Musk says Twitter deal should go ahead if it provides proof of real accounts
Updated 08 August 2022

Musk says Twitter deal should go ahead if it provides proof of real accounts

Musk says Twitter deal should go ahead if it provides proof of real accounts
  • Twitter on Thursday dismissed Musk’s claim that he was hoodwinked into signing the deal to buy the social media company

LONDON: Elon Musk said that if Twitter Inc. could provide its method of sampling 100 accounts and how it confirmed that the accounts are real, his $44 billion deal to buy the company should proceed on its original terms.
“However, if it turns out that their SEC filings are materially false, then it should not,” Musk tweeted early on Saturday.
In response to a Twitter user asking whether the US SEC was probing “dubious claims” by the company, Musk tweeted “Good question, why aren’t they?.”
Twitter declined to comment on the tweet when contacted by Reuters.
Twitter on Thursday dismissed Musk’s claim that he was hoodwinked into signing the deal to buy the social media company, saying that it was “implausible and contrary to fact.”
“According to Musk, he — the billionaire founder of multiple companies, advised by Wall Street bankers and lawyers — was hoodwinked by Twitter into signing a $44 billion merger agreement. That story is as implausible and contrary to fact as it sounds,” the filing released by Twitter on Thursday said.
Musk filed a countersuit Twitter on July 29, escalating his legal fight against the social media company over his bid to walk away from the $44 billion purchase.


Press watchdog slams Israel over treatment of Palestinian journalists

Press watchdog slams Israel over treatment of Palestinian journalists
Updated 06 August 2022

Press watchdog slams Israel over treatment of Palestinian journalists

Press watchdog slams Israel over treatment of Palestinian journalists
  • Amer Abu Arafa detained while Majdoleen Hassouna blocked from travel
  • Committee to Protect Journalists: ‘Israeli authorities are showing their determination to clamp down on the Palestinian press’

LONDON: Israel must release Palestinian journalist Amer Abu Arafa, who was ordered on Aug. 1 to be detained for four months, the Committee to Protect Journalists said on Friday.

The reporter for the London-based Quds Press News Agency was under investigation for alleged membership of a terrorist organization, an Israel Defense Forces official told the CPJ. Abu Arafa’s home was raided by Israeli authorities on July 19.

Meanwhile, Israel reportedly prevented Palestinian journalist Majdoleen Hassouna from leaving the occupied West Bank in July.

Border guards are said to have blocked the reporter for Turkey’s TRT from crossing into Jordan. Hassouna was previously blocked from travel in 2020 and 2021.

Justin Shilad, the CPJ’s senior Middle East and North Africa researcher, said: “Whether they use prison walls or travel bans, Israeli authorities are showing their determination to clamp down on the Palestinian press.

“Israeli authorities should immediately release all detained journalists including Amer Abu Arafa, and end the use of arbitrary detention and travel bans against the press.”