Warner Bros. Discovery and SRMG partner to launch ‘Asharq Discovery’

Warner Bros. Discovery and SRMG partner to launch ‘Asharq Discovery’
1 / 2
Warner Bros. Discovery and SRMG partner to launch ‘Asharq Discovery’
2 / 2
Short Url
Updated 27 September 2022

Warner Bros. Discovery and SRMG partner to launch ‘Asharq Discovery’

Warner Bros. Discovery and SRMG partner to launch ‘Asharq Discovery’

DUBAI: Warner Bros. Discovery, the global leader in media and entertainment and SRMG, the MENA region’s largest media group, announced today their long-term partnership to launch ‘Asharq Discovery’, a new free-to-air (FTA) Arabic language channel, exclusively for audiences in the Middle East North Africa (MENA) region. Asharq Discovery will be the newest addition to SRMG's fast-growing media and international offerings.

The new FTA channel will be an authentic gateway connecting MENA-wide audiences to the world and global viewers to the region, offering compelling content, enriching experiences, and memorable stories that allow audiences a step outside their established media consumption habits.

The partnership upholds Warner Bros. Discovery's MENA expansion strategy and SRMG's growth strategy, brought together by a shared goal of diversifying content and improving its accessibility, and to help propel MENA's maturing entertainment industry to become one of the largest globally.

"The MENA's entertainment industry has been undergoing an incredible transformation and exponential growth, posing great potential and offering immense opportunities for content players and consumers. Having established our Discovery brand in linear channels and successfully launching our non-fictional streaming service discovery+ last year, we believe launching a new FTA channel in MENA with the homegrown powerhouse, SRMG is a solid step for us to build a 360 ecosystem of entertainment. This partnership will also support our MENA business development strategy to increase our presence in KSA," says Jamie Cooke, GM CEE, Middle East & Turkey.

“Our new strategic collaboration with Warner Bros Discovery will further bolster our ability to deliver dynamic, innovative, and exciting Arabic content, through new multiple formats and platforms. This partnership is a further demonstration of SRMG’s unrelenting focus and commitment to its consumer-centric approach; bringing our audiences engaging and premium content - when, where and how they want it. Discovery has an unrivaled legacy of producing cutting-edge, high-quality documentaries. We look forward to working together to deliver co-commissioned quality content, provide new job opportunities and best-in-class training, as well as tap into a new global network for our growing audiences,” says Jomana Al Rashid, SRMG CEO.

Asharq Discovery will offer audiences unparalleled real-life entertainment with thousands of hours' worth of premium content, including originals, premiers and exclusives, across a wide selection of genres spanning pop science and engineering, motoring and turbo, wildlife and nature, adventure and travel, reality and lifestyle, crime mystery documentaries.  In addition, Warner Bros. Discovery and SRMG have earmarked co-productions of high-quality local programming, to be distributed globally through the Discovery Global network – thus adding more cultural and market relevance to the mix.

‘Asharq Discovery’ launch-related forward planning and necessary steps are currently underway, with the aim for it to be available to end-users in MENA, during the course of 2023, through broadcast, streaming and third-party local apps, with a catch-up facility available on over-the-top (OTT) platforms.

Related


Arab-Chinese meetings ‘good news for the entire world,’ says China Daily managing editor as President Xi Jinping begins Saudi visit

Arab-Chinese meetings ‘good news for the entire world,’ says China Daily managing editor as President Xi Jinping begins Saudi visit
Updated 5 min 52 sec ago

Arab-Chinese meetings ‘good news for the entire world,’ says China Daily managing editor as President Xi Jinping begins Saudi visit

Arab-Chinese meetings ‘good news for the entire world,’ says China Daily managing editor as President Xi Jinping begins Saudi visit
  • Wen Zongduo expresses gratitude for hospitality shown by “impressive” Saudi capital Riyadh 
  • Veteran Chinese journalist is in Saudi Arabia to cover President Xi’s landmark visit to the Kingdom

RIYADH: A veteran Chinese journalist, who is in the Kingdom to cover President Xi Jinping’s landmark visit, says he is overwhelmed by the warmth of Saudi hospitality and the rapid pace of development of the Saudi capital.

“This is my first visit. I had been eager to come over for years now,” Wen Zongduo, managing editor of China’s leading English-language newspaper China Daily, told Arab News.

“I am very grateful to Saudi officials and diplomats. They provided all help to me and my team to come over to Saudi Arabia, working extra hours on their weekend. Their devotion to work and the assistance they extended to us touched me and my team members.

Wen Zongduo, managing editor of China Daily, with Noor Nugali, assistant editor in chief of Arab News, and other Arab News staff. (AN Photo)

“I must say that Riyadh city is impressive. I can see many high-rise buildings here, with more coming up. It seems the city is going through a period of massive new construction. To me, it seems Riyadh is getting an altogether new life. The Boulevard World, a premier entertainment zone that has many elements from other countries, has just been finished.

“It seems to me that Riyadh is an inclusive city. It is introducing different elements from all over the world in order to make residents’ lives better and exciting and make Riyadh more attractive. These developments I find very impressive.”

Praising the local people for showing great hospitality, Wen told Arab News: “The residents of Riyadh have been kind, generous and helpful…Wherever I have been, everyone has been very helpful.”

Commenting on President Xi’s visit, Wen described it as very important from the standpoint of Chinese news media.

“The summits are significant, especially when our world needs the efforts of all countries, including China, Saudi Arabia and other countries that are facing the same challenges. We are going through a difficult period, which means every country has a responsibility to humanity,” he told Arab News.

According to Wen, instead of arms sales and launching wars, the world needs more efforts to achieve sustainable development, especially when billions of people in the developing world are already experiencing difficulties related to climate change.

There will be three summits in the Kingdom during the visit. (AFP)

“The decision of China and the Arab states to come together in this difficult time is very good news for the entire world,” Wen told Arab News.

“This is also because China and Arab states have been good partners and friends for a very long time…We have every reason to continue and do more for the world in this difficult time.”

President Xi arrived in Riyadh on Wednesday for a three-day visit during which he will meet Saudi, Gulf and Arab leaders.

Three summits will take place while he is in the Kingdom: the Saudi-Chinese summit, the Riyadh Gulf-China Summit for Cooperation and Development, and the Riyadh Arab-China Summit for Cooperation and Development.

The Chinese president’s visit reflects the desire of Saudi Arabia and China to strengthen their bilateral ties, enhance their strategic partnership, and realize the relationship’s full political and economic potential in order to advance their common interests.

More than 20 initial agreements between the two countries, worth over SR110 billion ($29.3 billion), will be signed during the presidential visit. Also on the agenda are a strategic partnership deal and a plan to harmonize the implementation of Saudi Arabia’s Vision 2030 development and diversification project with China’s Belt and Road Initiative.
 


Podcasts: The future of media in the Arab world?

Photo/Shutterstock
Photo/Shutterstock
Updated 07 December 2022

Podcasts: The future of media in the Arab world?

Photo/Shutterstock
  • As the sector evolves and grows, the introduction of video to podcasting might just be just the push the audio industry needs to propel it to ever-greater heights
  • It is not a question of ‘leaving audio behind,’ said one expert; video is ‘unlocking further potential for the content to reach new realms, creatively, and for more people to access the content’

Arabs are among the biggest consumers of media around the world, with many spending hours each day watching and listening to their various devices, from TVs to smartphones.

In the region, Saudis spend the most time watching TV, averaging 5.2 hours a day, followed by Emiratis on 4.2 hours, according to a report by the consultancy Strategy&.

Moreover, it found that Saudis on average spend 14.2 hours a day engaging with various types of media channels. However, long periods spent staring at devices can result in screen fatigue, which is perhaps a reason for growth of alternative media formats, such as podcasts.

“(A podcast) is an easily consumable content (format) and, most importantly, it offers a screen-less alternative to social media and doom scrolling,” Ramsey Tesdell, the CEO of Jordan-based podcast network Sowt Media, told Arab News.

There are estimated to be more than 10 million podcast listeners in the Middle East and North Africa region, who listen to an average of between five and seven hours of podcasts a week, according to Bella Ibrahim, marketing director of regional podcasting company the Kerning Cultures Network. The biggest markets are in Saudi Arabia, Egypt and the UAE, she added, but other countries in the region are following suit. 

The rise of new creators and development of improved technologies have helped to create a burgeoning podcast ecosystem, with special events such as “Ignite the Sound” in Saudi Arabia, and “Sada” and “Podfest” in the UAE, bringing creators together.

Statistics reveal the growth in popularity of the medium in the region and internationally. According to Strategy&, 18.4 percent of Saudis listen to podcasts more than once a week. Globally, Spotify said that podcast engagement on its platform has grown from less than seven percent in 2018 to 30 percent this year.

Although podcasting is still a relatively new medium, the ideas and traditions it emerged from are not.

“Audio has always been part of our lives,” Rhea Chedid, a senior podcast manager at Spotify MENA, told Arab News. “The Arab world has a long history of oral storytelling, and podcasts are a continuation of that.”

Still, podcast listenership remains relatively low compared with the popularity of social media and video streaming. And so despite the clear benefits offered by audio content, including hands-free, screenless entertainment, video is, perhaps inevitably, increasingly becoming a pervasive part of the podcast scene.

“Video is an important aspect of entertainment and podcasts will adapt to that as well,” Tesdell said.

Spotify, for example, first flirted with the idea of adding video to podcasts in 2020 during limited tests, after which it rolled out video-podcast options to selected creators through Anchor, a podcast creation and distribution platform it acquired in 2019. Last month, it expanded it video-podcasting capabilities to most global markets in which Anchor is available, including Saudi Arabia and Egypt.

Does that mean the days of the audio-only podcast might be numbered already? Experts say that this is not the way to look at it.

“It’s not a question about audio or video, or leaving audio behind,” said Chedid. Instead, video is “unlocking further potential for the content to reach new realms, creatively, and for more people to access the content they want, in the way they want.”

Moreover, people consume a variety of content types throughout the day, which means that they are not necessarily choosing video over audio.

“The more people there are consuming audio, no matter the format, is a good thing,” Tesdell said.

Videos have been around as a source of online entertainment much longer than audio podcasts — from the early days of YouTube to the new breed of short and snappy footage on sites such as TikTok and Instagram. As a result, distribution and monetization tools are well-developed across video platforms and creators are more familiar with the format, Tesdell added.

In fact, though it might appear counterintuitive, some experts suggest that video might very well be the factor that propels the podcast industry to greater heights.

Spotify, for example, said it has already seen strong adoption of video by podcast creators in markets where it is available, said Chedid.

Video can also serve as a marketing and promotional tool for podcasters, Ibrahim said, but she cautioned: “With all the buzz around video, it’s worth noting that not all podcasts should be forced into being video podcasts. It’s a great format for talk shows but less so for narrative or fiction shows.”

So, do podcasts represent the future of media in the Arab world? Ibrahim certainly believes so.

“Absolutely; the medium of audio storytelling creates a very intimate listening experience,” she said.

Tesdell and Chedid are also optimistic about the future of podcasting but view it more as an increasingly significant part of the wider media ecosystem rather than its future.

“Podcasts will play an important and significant role in the development of Arab media,” Tesdell said.

Chedid added: “Podcasts will be part of the future of media in the Arab world, just like they have become globally.”

 

 


‘Refs for Change’ makes first female referees at men’s World Cup messengers for empowerment

Photo/Supplied
Photo/Supplied
Updated 07 December 2022

‘Refs for Change’ makes first female referees at men’s World Cup messengers for empowerment

Photo/Supplied
  • As part of the campaign, every time a female World Cup ref blows the whistle, Moroccan nonprofit organization MALI tweets about achievements of women pioneers in male-dominated fields
  • The first women to officiate at a men’s World Cup have a ‘unique opportunity to draw attention to the patriarchal system, to male domination and male violence against women’ the organization said

DUBAI: In a groundbreaking move at the 2022 FIFA World Cup in Qatar, three female referees were, for the first time in the 92-year history of the men’s competition, selected to officiate matches: Stephanie Frappart, Yamashita Yoshimi and Salima Mukansang.

Mouvement Alternatif pour les Libertes Individuelles, a Morocco-based nonprofit organization, decided to use this historic occasion to raise awareness and spark conversations about women’s issues through its “Refs for Change” campaign.

MALI launched its initiative on Nov. 25, coinciding with the start of UN Women’s campaign “16 Days of Activism Against Gender-Based Violence,” which calls for an end to violence against women and girls.

As part of “Refs for Change,” every time a female referee blows the whistle during a World Cup match, MALI tweets in real time to highlight the achievements of women who are or were pioneers in other male-dominated fields.

“Every day, women across the world make great strides and pioneer in different fields that for a long time were reserved only for men,” said MALI spokesperson and activist Ibtissame Lachgar.

“At the same time, women across the world are subjected to different types of violence. The press often turns a blind eye, causing both groups to remain largely unknown.

“Being pioneers themselves, the first-ever female referees in a men’s World Cup have the unique opportunity to draw attention to the patriarchal system, to male domination and male violence against women through the power of their whistle.”

MALI’s tweets aim to do more than simply raise awareness. They also invite Twitter users to engage in conversation and debate about topics such as women’s rights and gender-based violence, and serve as call for donations to help empower women across the Middle East and North Africa region.

By tweeting in real time during World Cup matches, MALI said it aims to shift the spotlight from men to women who would otherwise never get global attention.

“Transforming female referees and their whistles into messengers of change is a powerful way to hijack the conversation during the World Cup and shine a spotlight on striking statistics that would otherwise remain in the shadows,” said Walid Kanaan, the chief creative officer at TBWA\RAAD, the creative agency that worked on the campaign. It marks the third consecutive year in which the agency has partnered with MALI.

 


Oman’s love of football highlighted with new campaign

Oman’s love of football highlighted with new campaign
Updated 06 December 2022

Oman’s love of football highlighted with new campaign

Oman’s love of football highlighted with new campaign
  • Industrial firm partners with Moroccan artist Hassan Hajjaj, players including Ali Al-Habsi

DUBAI: Jindal Shadeed, an Oman-based iron and steel company, has partnered with independent agency Wieden+Kennedy to create a new campaign that highlights the nation’s love of football during the FIFA World Cup 2022.

The agency’s India office created “The Steel of Oman” campaign, which celebrates the country’s culture and development.

The agency collaborated with celebrated Moroccan artist Hassan Hajjaj to create 15 portraits, which were used as print and outdoor averts. The portraits feature talented Omani achievers, the “steel” of the nation, who have been celebrated for their contribution to the nation.

The company also partnered with national team football players including Ali Al-Habsi. The agency collaborated with award-winning director Ayappa K.M. to create a three-minute film that showcases Omani culture with football as the backdrop. The track was composed by Danish musician Sofyann Ben Youssef and focuses on local folk songs.

“The brief was inspiring and the client’s faith in our ability to do something truly authentic pushed us for something truly special,” said Ruchika Khanna, director of digital and business head, W+K India.

“The creative team came up with a simple yet powerful narrative that also enabled us to find interesting production partners who could help bring our ideas to life and we found them in Ayappa and Hassan Hajjaj who are known for their stellar craft,” she added.


MENA content creators highlighted in new video, podcast series

MENA content creators highlighted in new video, podcast series
Updated 06 December 2022

MENA content creators highlighted in new video, podcast series

MENA content creators highlighted in new video, podcast series
  • ‘Play it Forward’ launched by YouTube
  • 5 episodes, stories from Saudi, Egypt, Iraq, UAE

DUBAI: YouTube has launched its latest video and podcast series “Play it Forward with YouTube” or “Hekayat YouTube” in Arabic, focusing on stories from the Middle East North Africa region.

The five-episode series, which is available on the YouTube Arabia channel, Google Podcasts, Apple Podcasts, Spotify & Deezer, aims to shed light on the journey and aspirations of content creators from the MENA region.

The majority of watch time of YouTube content that is produced in the UAE, Saudi Arabia and Egypt comes from outside these countries.

Content produced in the UAE has the highest number of viewers from outside the country at 95 percent, followed by Saudi Arabia at 60 percent and Egypt at 55 percent.

“I’m always inspired by the creativity and dedication of YouTube creators from MENA,” said Tarek Amin, director of partnerships at YouTube MENA.

“Their journey to content creation and wanting to share more of what inspires them or what needs to be spoken about are stories we hope more people can hear and be inspired from through ‘Play it Forward with YouTube,’” he added.

In each episode, Amin interviews different creators including Passant Nur El-Din and Mostafa Attia from Egypt, Zainab Al-Eqabi from Iraq, Rehab Saad from Saudi Arabia and Anas Bukhash from the UAE.

The first episode was released on Dec. 5 with others coming out every week.