LuLu Group is celebrating all things India this week as it launched “India Utsav,” a celebration of Indian commercial ties with the Kingdom and festival of India’s popular cuisine, to coincide with the 74th Republic Day of India, which falls on Jan. 26.
The festival was inaugurated at the LuLu Hypermarket Murabba branch, Riyadh Avenue Mall by chief guest Dr. Suhel Ajaz Khan, Indian Ambassador to Saudi Arabia. The ambassador was welcomed by Shehim Mohammed, director — LuLu Saudi Hypermarkets, and senior officials of LuLu.
More than 12,700 Indian items are gracing the aisles of LuLu across Saudi Arabia — from popular FMCG products, Lulu Pvt label’s products, Indian fruits and vegetables to household goods and garments. Moreover, LuLu is putting a spotlight on a huge range of hot foods freshly prepared in store for the entire promotion, from biryanis to curries, popular street foods, traditional sweets and many more delicacies.
Indian Ambassador Khan praised the role of Lulu Group and its retail operations in promoting Indian essence worldwide. “The LuLu Group’s promotion of Indo-Saudi commerce and cultural links has brought pride and honor to India as well as to the Kingdom of Saudi Arabia and underscores the warm and friendly ties between both countries,” he said. “In Saudi Arabia, the group has initiated several far-sighted expansion projects and created employment opportunities for Indian and Saudi nationals. All this positions it to play a leading role in the Kingdom’s bright future,” he added.
LuLu, which has a strong Indian network of food processing and logistics centers for exporting bulk products to the Middle Eastern countries, has flown in many exclusive Indian products for this shopping festival, which showcases a wide range of food products, agri-produce range with fresh fruits and vegetables, as well as meat and seafood. To complete the Indian culture experience, trendy high-street fashion as well as a curated collection of designer wear for festivals and weddings have been made available.
Speaking at the inauguration, Mohammed said: “The LuLu Group International is at the forefront of India-GCC trade and in 2022, we exported nearly $185 million worth of Indian products to the GCC. In 2022, LuLu Saudi alone imported nearly $58 million worth of Indian products. With our network of food sourcing and logistics centers across India, food processing units and LuLu’s own-label food products as well as a cohort of skilled fashion buyers who help our garments and clothing department to stay ahead of the trend, we are well-prepared to treat our shoppers with truly festive ‘Utsav’ shopping.”
India Utsav will run until Jan. 30 and features a promotion on India’s best regional cuisines and super deals on all Indian products and fashion wear across LuLu Hypermarkets in the Kingdom and online on its shopping website and mobile app.