LuLu Hypermarket’s popular annual promotion — the “World Food Festival” — is back, bringing with it attractive deals on ingredients and kitchen equipment, and hands-on lessons on the latest food trends from some of the most famous names in the culinary world today. The festival, which started on Jan. 25 and will run until Feb. 8, will cover all meals from fast food to breakfast, lunch and dinner ideas.
Headlining the roster of celebrity chefs who will interact with LuLu shoppers is Chef Isam Alghamdi, a Saudi culinary rockstar with a massive fan following among women and youth. His famous cinnamon rolls draw crowds from other regions to taste it. Chef JP Anglo from the Philippines, widely known for his delicious cuisine and restaurant, is also at the festival this year. He is a TV star with programs such as Junior MasterChef: Pinoy Edition and Master Chef: Pinoy Edition as well as a food vlogger and YouTuber. Moreover, Chef Vicky Ratnani, an award-winning Indian chef from Mumbai who has a cooking show called “Vicky goes Veg,” will wow crowds with his innovative culinary creations.
The LuLu World Food Festival has rolled out massive offers and exciting deals on its wide range of globally sourced products and hot food varieties across all its hypermarkets in the Kingdom. As part of the celebration, shoppers can look forward to some delicious sampling of skillfully put together meals from around the world by LuLu’s team of in-house chefs, who will bring some of the world’s best-known dishes to the Hot Foods section of the hypermarket.
In addition to all the goodies, two South Indian states known for their flavorful cuisines will share the spotlight — the “Hyderabadi Dhamaka” and “Tamil Nadu Thali” events will feature the best of the cuisines of these states with specialties such as filter coffee, Hyderabadi biryani, and others. Shoppers can participate in pop quizzes about these cuisines and compete in cookery contests that will be judged by celebrity judges, who will focus on talented home chefs. Anyone can be the “LuLu Chef of the Day” by simply creating a recipe and sharing on social media with #LuLuChef.
This year, the festival is focusing on healthy food, with plenty of great-tasting ingredients and new ways to use kitchen technology to deliver food that is less greasy and packs a nutritional punch. Keto, vegan and organic food trends are being showcased too. With the weather being perfect for outdoor grilling, shoppers can check out the best cuts of meat and seafood for barbecue parties as well as vegetables and fruits at their juicy and seasonal best from all over the world.
LuLu is also showcasing its popular own-label products, including its paratha, tiramisu, sahlab and karak chai — items that are increasingly popular among Saudis.
Besides some terrific deals on a range of ingredients that cater to every imaginative culinary experiment — think decadent desserts or seafoods and meat or vegan — and new choices for every meal plan from breakfast onwards, the festival aims to be a true celebration of good food across the 27 LuLu Hypermarkets, 18 Aramco Commissaries and six minimarts inside Saudi Arabian National Guard in the Kingdom.
“We are witnessing a blossoming of the gastronomic culture in Saudi Arabia and with their exposure to world cuisines and trends and the influence of social media, a new taste palate is being shaped here. LuLu is ready for this culinary adventure. With our sourcing offices and food processing plants in 26 countries, we can ensure that only the very best ingredients and food trends find their way to our customer trolleys,” said Shehim Mohammed, director, LuLu Hypermarkets Saudi Arabia.
