DUBAI: French jewelry brand Messika unveiled their new Ramadan campaign, starring three Arab talents paying tribute to the women of the region.
The three stars are Laila Abdallah, a Lebanese actress based in Kuwait, Yara Alhogbani, the first and only Saudi tennis player competing on an international level, and Mariam Al-Remeithi, the first and youngest Emirati theater costume designer and abaya designer who recently took her work to Paris.
“A large part of Ramadan is about introspection and committing oneself to growth and lasting change,” said 18-year-old Alhogbani in a statement. “I make sure to take the time to distance myself from distractions so that I’m able to see where I can personally improve to better the journey that I’m currently on.”
Al-Remaithi, the acclaimed fashion designer who began pursuing her passion for clothing design from childhood, said: “Ramadan has always been a source of inspiration for me. By tuning into my spiritual self, I am able to to recalibrate my creative vision and goals.
“There is a sense of serenity and demure elegance that is unique to Ramadan, which I tend to channel into my designs,” she added.
Abdallah said: “Ramadan is a time to rejuvenate the mind, body and spirit. It is a special month that brings peace to my soul, allowing me the opportunity to self-reflect and create invaluable memories with loved ones.”
In the campaign images, the three talents wore Ramadan-inspired jewelry, including multi-layered necklaces, bracelets and earrings, as they posed for pictures together.