Azooz & Jude, Saudi Motorsport Company partner in awareness campaign

Azooz & Jude, Saudi Motorsport Company partner in awareness campaign
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The Saudi Motorsport Company (SMC) has partnered with Dream Rock Entertainment to produce an educational children’s community program to spread awareness about motorsport in the Kingdom. (Supplied)
Azooz & Jude, Saudi Motorsport Company partner in awareness campaign
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Dream Rock Entertainment, a children’s content company and creators of the children’s YouTube channel Azooz & Jude, released a story and cartoon series titled “Azooz and Jude Go to the Race” as part of the partnership. (Supplied)
Azooz & Jude, Saudi Motorsport Company partner in awareness campaign
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The cartoon is supported by an activity book and an online interactive challenge for children to test their skills and knowledge. (Supplied)
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Updated 23 March 2023

Azooz & Jude, Saudi Motorsport Company partner in awareness campaign

Azooz & Jude, Saudi Motorsport Company partner in awareness campaign
  • The cartoon is supported by an activity book and an online interactive challenge for children to test their skills and knowledge
  • Using the story of Azooz & Jude, teachers introduced children to the world of motorsport

JEDDAH: The Saudi Motorsport Company (SMC) has partnered with Dream Rock Entertainment to produce an educational children’s community program to spread awareness about motorsport in the Kingdom.
Dream Rock Entertainment, a children’s content company and creators of the children’s YouTube channel Azooz & Jude, released a story and cartoon series titled “Azooz and Jude Go to the Race” as part of the partnership.
The cartoon is supported by an activity book and an online interactive challenge for children to test their skills and knowledge. The program includes a roadshow visit to disability centers, where children can see Formula One cars up close and wear helmets to learn about safety measures in racing.
“Dream Rock Entertainment’s team knew how to reach our audience and get the message out there in a way that truly captured the hearts and minds of the youth. This collaboration has proven to be a great success in reaching thousands in our local community and beyond. We look forward to bringing more excitement about motorsport,” said Sara Bughdadi, SMC community engagement leader.
To generate excitement among young fans and their parents in both Arabic and English, as well as reach a new generation of bilingual children, SMC conducted a six-week roadshow across schools in Jeddah.
Using the story of Azooz & Jude, teachers introduced children to the world of motorsport. SMC teams distributed more than 2,000 activity books to schools and centers, while the YouTube cartoon was promoted across the social media channels of both Azooz & Jude and the Saudi Arabian Grand Prix.
“We are thrilled to partner with the Saudi Motorsport Company to produce this educational cartoon series,” said Sara Ashmemry, co-founder of Dream Rock Entertainment.
“This collaboration brings together the community in a way that makes it possible to create a cartoon series that not only entertains, but also educates young fans about the world of motorsport,” said Alanoud Alhejailan, CEO of Dream Rock Entertainment.
Both founders of Dream Rock Entertainment said that as a team, they were thrilled to have collaborated with the Saudi Motorsport Company. The partnership gave them the opportunity to bring Azooz & Jude to life, which was a challenging but exciting project, they added.
“With hard work, dedication and passion, we were able to deliver this project in less than three months,” said Ashmemry.
“We are grateful for the opportunity we had, and we are proud of what we achieved together. We look forward to future collaborations that showcase our commitment to excellence,” Alhejailan added.


Crown prince launches Saudi sports clubs’ investment, privatization project

Saudi Arabia's Crown Prince Mohammed bin Salman.
Saudi Arabia's Crown Prince Mohammed bin Salman.
Updated 21 min 5 sec ago

Crown prince launches Saudi sports clubs’ investment, privatization project

Saudi Arabia's Crown Prince Mohammed bin Salman.
  • Special focus has been placed on football with plans to position the Saudi Pro League among the top 10 in the world

Jeddah: Crown Prince Mohammed bin Salman on Monday launched a Saudi sports clubs’ investment and privatization project, according to the Saudi Press Agency.

Part of Vision 2030, the initiative aims to encourage private investment in the sector toward developing national teams, regional sports clubs, and practitioners at all levels.

The current phase of the project involves granting approvals for schemes and transfers of club ownership, as well as the privatization of several sports clubs.

The program has been designed to create opportunities and the right environment for investment in the sports sector, raise levels of professionalism, and administrative and financial governance in sports clubs, while developing their infrastructure to provide the best services to sports fans and improve audience experience.

The transfer and privatization of clubs, in general, aims to achieve qualitative leaps in various sports in the Kingdom by 2030, building an elite generation of athletes at regional and global levels.

Special focus has been placed on football with plans to position the Saudi Pro League among the top 10 in the world. Other goals include increasing league revenues from SR450 million ($120 million) to more than SR1.8 billion annually and raising its market value from SR3 billion to at least SR8 billion.

During a press conference, Saudi Minister of Sport Prince Abdulaziz bin Turki Al-Faisal announced that four clubs were being converted into companies, having ownership transferred to development agencies.

He said Al-Qadisiyah Club was to be transferred to Saudi Aramco, Diraiyah Club to the Diriyah Gate Development Authority, AlUla Club to the Royal Commission for AlUla, and the Suqoor Club to NEOM.

The prince also revealed that the Saudi Public Investment Fund would be investing in Al-Hilal, Al-Nassr, Al-Ittihad, and Al-Ahli and that the clubs would be converted into companies owned by the fund, and a non-profit institution for each club.

“Accordingly, an investment fund will be established for each of the eight club companies whose ownership has been transferred, and the value of the club will be deposited in the investment fund in exchange for the ownership transfer,” he added.

Meanwhile, the Public Investment Fund said that it will own 75 percent of the four clubs. “We will work on developing the four clubs financially and administratively,” the fund said in a statement carried out by Al-Ekhbariyah TV.

Speaking to Arab News, Al-Faisal said: “Let me start off with sending my greatest gratitude to King Salman and Crown Prince Mohammed bin Salman (for) their continuous support to the sports sector within the Kingdom... under the leadership of the crown prince and the ambitious plan within the Vision 2030 of Saudi Arabia.

“There are a lot of programs and developments for each sector, and the sports sector is one of these sectors of the vision to fulfill these KPIs and these ambitious goals that we wish to achieve by 2030.

“Today, we see a big milestone within the sports sector that the ownership of the clubs has been transferred to a lot of different entities. These entities are some of the biggest entities within Saudi Arabia (not only) from a commercial value, but also these entities have a lot of developmental programs within the sports sector to develop youth and sports within their territory and so on.

He added: “By the end of 2023, we will also offer a number of clubs to be sold to the private sector, and I hope that this will invite more (companies) from the private sector to invest in these clubs and invest in the sports sector within the Kingdom.”


Saudi Arabia’s U-23s complete training ahead of Toulon tournament opener

Saudi Arabia’s U-23s complete training ahead of Toulon tournament opener
Updated 04 June 2023

Saudi Arabia’s U-23s complete training ahead of Toulon tournament opener

Saudi Arabia’s U-23s complete training ahead of Toulon tournament opener
  • The Toulon tournament, as it is also known, forms part of their preparation program for qualifiers for the 2024 AFC U-23 Cup

RIYADH: Saudi Arabia’s U-23 football team on Saturday and Sunday held the final sessions of their training camp ahead of their opening match in the Maurice Revello Tournament, which runs from June 5 to 18. 

The Toulon tournament, as it is also known, forms part of their preparation program for qualifiers for the 2024 AFC U-23 Cup later this year.

The Green Falcons conducted their training session under the supervision of head coach Saad Al-Shehri and technical staff, during which they went through physical drills, followed by work on the tactical aspects of play.

On Sunday, Saudi Arabia continued their training in preparation for the opening match of the tournament against France on Monday.

The young Green Falcons will also face Venezuela on Thursday and Costa Rica next Sunday in Group A of the tournament.


Saudi Arabia’s Al-Ittihad to sign Benzema on two-year deal

French forward Karim Benzema. AFP
French forward Karim Benzema. AFP
Updated 04 June 2023

Saudi Arabia’s Al-Ittihad to sign Benzema on two-year deal

French forward Karim Benzema. AFP

MADRID: Saudi Arabia’s Al-Ittihad have reached an agreement with French striker Karim Benzema to sign him on a two-year deal, Saudi state-run Al-Ekhbariya television station reported on Sunday.

Benzema is set to join Al-Ittihad as a free agent after Real Madrid said earlier in the day that the 35-year-old would leave the LaLiga club after 14 trophy-laden years.

According to Al-Ekhbariya, the president of Saudi champions Al-Ittihad and his deputy were in the Spanish capital “to officially sign” Benzema in a “record transfer with Real Madrid.”

The broadcaster said Benzema had agreed a two-year deal with the club, based on the Red Sea shores of the Gulf kingdom.

Benzema scored a penalty in his final Madrid game as they drew 1-1 with Athletic Bilbao on Sunday.


Oleksandr Usyk joins Prince Khalid’s SCEE, sparks undisputed heavyweight title hopes

Oleksandr Usyk joins Prince Khalid’s SCEE, sparks undisputed heavyweight title hopes
Updated 04 June 2023

Oleksandr Usyk joins Prince Khalid’s SCEE, sparks undisputed heavyweight title hopes

Oleksandr Usyk joins Prince Khalid’s SCEE, sparks undisputed heavyweight title hopes
  • The Ukrainian could be set to take on Britain’s Tyson Fury in Saudi Arabia this December

Skill Challenge Entertainment Promotions, the boxing management company owned by Prince Khalid bin Abdulaziz of Saudi Arabia, has signed Oleksandr Usyk, bringing the prospect of an undisputed heavyweight championship fight between the Ukrainian and Tyson Fury ever closer.

Usyk holds the WBA (Super), WBO, IBF and IBO titles — while Tyson Fury has the WBC and The Ring Lineal Champion status.

Rumors suggest that Saudi Arabia, known for its high-profile hosting capabilities with events such as “The Truth” and “Rage on The Red Sea,” has emerged as the leading contender to stage the showdown. The signing of Usyk to Skill Challenge Entertainment Promotions further increases the possibility of an undisputed clash for all the belts in The Kingdom.

As negotiations progress, the likelihood of witnessing a clash between Usyk and Fury for the undisputed heavyweight championship in Saudi Arabia this December has significantly increased.

This would make for a historic moment in boxing as the victor would be the first undisputed heavyweight champion since Lennon Lewis held the status in 2003.

At a press conference in Riyadh, the boxer stated that ” Our goal is to become the undisputed heavyweight champion; this is the highest priority. ”

Alexander Krassyuk, co-promoter of Usyk, agreed that the opportunities afforded by KSA were “history in the making.”

Usyk further revealed his delight at signing with SCEE, and how they will help bring this eagerly anticipated fight with Fury together, saying: “For me it’s a great honor and a great opportunity to bring the biggest fight in the history of heavyweight boxing to the fans of the whole world. This is the fight that is so wanted through the planet. With the help of Prince Khalid, we will make it.”

Staying true to SCEE’s slogan of “For the fighters, For the fans”, Prince Khalid described his vision for the event and his desire to cut through the red tape of promoters and commissions to give the fans what they want.

“I can promise you something you have never seen in history of boxing," he said. "We’ll change the game, I can promise you, we will change the game for everybody who loves boxing, who’s eager to see the fights, the fights that they want to happen – without politics. I can promise you, it will change everything in boxing.”


The highs and lows of Roshn Saudi League 2022-23

The highs and lows of Roshn Saudi League 2022-23
Updated 03 June 2023

The highs and lows of Roshn Saudi League 2022-23

The highs and lows of Roshn Saudi League 2022-23
  • A campaign like no other saw Cristiano Ronaldo move to Al-Nassr, Al-Hilal stall and Al-Ittihad end a 14-year drought

A Roshn Saudi League campaign like no other is in the books.

Jeddah giants Al-Ittihad ended their long wait for top-flight glory, while Al-Batin and Al-Adalah dropped into Yelo League.

A series of other substantial events occurred throughout a remarkable campaign which transformed preconceived notions about the Middle East’s premier club competition.

From Cristiano Ronaldo’s paradigm-shifting, mid-season Al-Nassr switch to Al-Hilal’s historic run at the FIFA Club World Cup and beyond, here are Arab News’ highlights from a memorable 2022-23.

Best player

A new benchmark was set for goalkeeping excellence by Ittihad’s Marcelo Grohe.

The Brazil custodian surged past the previous record of 14 clean sheets in a single Pro League campaign, ending with an official Opta tally of 18 (which would be 19 if he had not been afforded deserved adulation by a late substitution in the season finale vs. Al-Tai).

His 58 saves occurred in a title campaign which saw him beaten only 13 times. Remarkably, it took until match week six for him to concede.

Ittihad’s success was built from the back and Grohe laid firm foundations.

Best coach

Ittihad’s missing ingredient to end a 14-year title wait proved to be Nuno Santo.

Last season’s agonizing near miss under Cosmin Contra left a sense of desolation and desire for change. The club’s turn to their bearded ex-Valencia, Wolverhampton Wanderers and Tottenham Hotspur supremo proved astute.

Defensive rigidity was instilled as Egypt center-back Ahmed Hegazi became his conduit on the pitch, with Ittihad letting in five fewer goals than anyone else. But this did not come at a cost up top, with a second-best tally of 60 goals scored helped by 21-goal top marksman Abderrazak Hamdallah.

March’s astute 2-0 victory vs. Nassr and April’s roller coaster 2-1 win against Al-Shabab — more on that later — proved critical junctures.

Breakthrough moment

Saudi Arabian football changed forever on December 30, 2022.

This was when Ronaldo’s heralded arrival was announced and a proud footballing nation’s limitless sporting ambitions became real.

The ex-Manchester United, Juventus and Real Madrid forward could not deliver silverware for Nassr, despite notching an impressive 14 times in 16 top-flight outings. That must wait for next season.

But he did deliver vast global attention, booming interest in television rights — 48 channels/platforms now broadcast to 170 countries — and packed stands wherever he performed.

Ronaldo has helped set a course for Roshn Saudi League to enter the “top-five leagues in the world.” Enormous intrigue surrounds which stellar names will join him on this quest.

Breakthrough performer

Saudi Arabia’s lineage of elite strikers, from Majed Abdullah to Nasser Al-Shamrani, appears in safe hands with Firas Al-Buraikan.
The Al-Fateh star — who started World Cup 2022’s group-stage victory vs. eventual-champions Argentina — produced a career-best 17 top-flight goals, two more than he had netted in every other campaign combined since his bow in April 2018. This eye-catching tally was enough to make him the league’s fourth-highest scorer.

Best signing

Al-Khaleej required a source of inspiration — and they found one in Fabio Martins.

Pedro Emanuel’s promoted side were 15th on four points prior to the ex-Shabab loanee’s mid-season procurement on a free transfer after an unfulfilled spell at the UAE’s Al-Wahda.

A trio of rejuvenating victories followed in the Portuguese winger’s opening three matches. Martins ended the campaign on seven goals and three assists from 17 run-outs, with Khaleej finishing safe in 14th.

Signing who failed to spark

It seemed the perfect winter replacement for the irreplaceable David Ospina.

Nassr swiftly reacted to the Colombia goalkeeper’s serious elbow injury by loaning Agustin Rossi. The 27-year-old had amassed more than 100 league run-outs for Boca Juniors, been previously called up by Argentina and performed to such a high standard that a pre-contract had been agreed with 2022 Copa Libertadores winners Flamengo.

Reality, however, would prove distinctly underwhelming. February’s shaky debut in a 2-2 draw at Al-Fateh saw him swiftly displaced by Nawaf Al-Aqidi and he only started again two months later when the Saudi Arabia prospect suffered fitness issues of his own.

Best match

“Epic” barely does justice to April 27’s unforgettable 2-1 victory for Ittihad over Shabab.

This was a contest from which three penalties were scored, one critical spot-kick was missed and an 106th-minute winner cemented long-held title aspirations for the victor, while crushing those of the vanquished.

Hamdallah and Cristian Guanca exchanged efforts from 12 yards in an ultra-competitive top-three clash. Referee Srdjan Jovanovic would again point to the spot in the 89th minute, this time for Al-Shabab.

Conjecture followed when Gabon forward Aaron Boupendza took on penalty duties. His “Panenka” chip floated harmlessly into the arms of a grateful Grohe.

Fast forward a quarter of an hour at an electrified King Abdullah Sports City and Hamdallah lobbed home his own penalty. Cue pandemonium in this game for the ages.

Best goal

Ronaldo’s free-kick abilities remained sharp with a sensational 38-yard strike which sparked March’s rousing comeback victory against Abha.

Valuable points appeared to be draining away after Nassr loanee Abdulfattah Adam’s early opener for the visitors went without reply.

This was until the 78th minute when Ronaldo unleashed a ferocious low effort from distance which swerved past the despairing grasp of Cameroon’s emergent 2022 World Cup No. 1, Devis Epassy.

Outstanding achievement

Stratospherically high standards at Hilal mean the 2022-23 season will always be tinged by disappointment.

But this does not provide full context. The Riyadh heavyweights competed with distinction on all fronts, despite a transfer ban and punishing schedule which would have derailed other clubs.

They became the first Asian outfit to reach a FIFA Club World Cup showpiece final, made the final of their AFC Champions League defense and secured a top-three Roshn Saudi League finish.

The dramatic penalty shootout victory — after Ali Al-Bulaihi’s 99th-minute leveler vs.  Al-Wehda — in the King’s Cup decider will never be forgotten.