Azooz & Jude, Saudi Motorsport Company partner in awareness campaign

JEDDAH: The Saudi Motorsport Company (SMC) has partnered with Dream Rock Entertainment to produce an educational children’s community program to spread awareness about motorsport in the Kingdom.
Dream Rock Entertainment, a children’s content company and creators of the children’s YouTube channel Azooz & Jude, released a story and cartoon series titled “Azooz and Jude Go to the Race” as part of the partnership.
The cartoon is supported by an activity book and an online interactive challenge for children to test their skills and knowledge. The program includes a roadshow visit to disability centers, where children can see Formula One cars up close and wear helmets to learn about safety measures in racing.
“Dream Rock Entertainment’s team knew how to reach our audience and get the message out there in a way that truly captured the hearts and minds of the youth. This collaboration has proven to be a great success in reaching thousands in our local community and beyond. We look forward to bringing more excitement about motorsport,” said Sara Bughdadi, SMC community engagement leader.
To generate excitement among young fans and their parents in both Arabic and English, as well as reach a new generation of bilingual children, SMC conducted a six-week roadshow across schools in Jeddah.
Using the story of Azooz & Jude, teachers introduced children to the world of motorsport. SMC teams distributed more than 2,000 activity books to schools and centers, while the YouTube cartoon was promoted across the social media channels of both Azooz & Jude and the Saudi Arabian Grand Prix.
“We are thrilled to partner with the Saudi Motorsport Company to produce this educational cartoon series,” said Sara Ashmemry, co-founder of Dream Rock Entertainment.
“This collaboration brings together the community in a way that makes it possible to create a cartoon series that not only entertains, but also educates young fans about the world of motorsport,” said Alanoud Alhejailan, CEO of Dream Rock Entertainment.
Both founders of Dream Rock Entertainment said that as a team, they were thrilled to have collaborated with the Saudi Motorsport Company. The partnership gave them the opportunity to bring Azooz & Jude to life, which was a challenging but exciting project, they added.
“With hard work, dedication and passion, we were able to deliver this project in less than three months,” said Ashmemry.
“We are grateful for the opportunity we had, and we are proud of what we achieved together. We look forward to future collaborations that showcase our commitment to excellence,” Alhejailan added.

Azooz & Jude, Saudi Motorsport Company partner in awareness campaign