Saudi designer Hala Abdullah: ‘I’m 100% driven by where I come from’

Saudi designer Hala Abdullah: ‘I’m 100% driven by where I come from’
In honor of Saudi Arabia’s National Day on Sept. 23, designer and entrepreneur Hala Abdullah has created a new fine jewelry collection. (Supplied)
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Updated 21 September 2023
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Saudi designer Hala Abdullah: ‘I’m 100% driven by where I come from’

Saudi designer Hala Abdullah: ‘I’m 100% driven by where I come from’
  • Hala Abdullah discusses her new line of jewelry, ‘Foug,’ created in honor of National Day 

MARBELLA: In honor of Saudi Arabia’s National Day on Sept. 23, designer and entrepreneur Hala Abdullah has created a new fine jewelry collection, “Foug,” highlighting her country’s cultural heritage. Abdullah, who divides her time between the UAE and Saudi, founded her brand, Ofa, in 2017.  

“I am 100-percent driven by where I come from and the symbolism of Saudi, which I feel wasn’t as present in the world as it is right now,” Abdullah told Arab News. “This is my responsibility: I am from this country and I am representing it with my medium.”  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by OFA (@ofaofficial)

The collection’s green tones reference the Saudi flag, and “foug,” while it has several meanings to Abdullah, symbolizes optimism. The name is partially inspired by an old song by Saudi singer Mohammed Abdu, who, in a grand manner, begins one of his songs with this hopeful Arabic word.  

“He says ‘foug’ for so long. It’s a flashback from my childhood,” Abdullah said. “The meaning of it also resonates with the change happening in Saudi right now and the spirit of everyone there.” 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by OFA (@ofaofficial)

Studded with green onyx gemstones and diamonds, the designs that comprise “Foug” are simple, elegant, and geometrical. Abdullah was particularly influenced by the traditional, repetitive diamond- and triangle-shaped weaving patterns (‘Al-Sadu’ and ‘Al-Qatt Al-Asiri’ respectively) that have been embroidered in textiles in the northern and southern parts of the Kingdom. The compact collection contains rings, statement necklaces, and earrings, and are named after Saudi’s varying landscapes.  

“We’re not trying to play it safe,” said Abdullah. “We’re trying to make a statement with pieces that anyone can wear, not just Saudis.”  

While Abdullah’s pieces are delicate, it’s clear that she is a young woman with a strong personality. She’s something of her father’s daughter, and spent many years in Jeddah with an interest in architecture. “When I was a teenager, I was actually renovating my family’s house,” she said. “My dad was in real estate and I used to go with the workers and work with the cement. I would give them ideas, which they listened to. I gained confidence early on.”   

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by OFA (@ofaofficial)

One of her inspirations is the legendary Chinese folk heroine Hua Mulan (whose story was made famous through the 1998 Disney film), who courageously joined the army in her aged father’s stead by dressing as a male warrior, and ended up saving the emperor’s life.  

“It was never ‘Cinderella’ for me. I watched ‘Mulan’ more than 70 times,” Abdullah said. “Mulan was a powerful girl. Although she was pretty and delicate, she felt a sense of responsibility and duty for her country. She was strong and fearless and I related to that story more.”  

This partly inspired one of the earliest motifs for her brand: the Arabic sword, specifically its middle, cross-like intersecting part.  

Abdullah studied architecture at the Otis College of Art and Design in Los Angeles. The city proved to be an eye-opening experience compared to her life in Saudi to that point. “Everyone around me was very creative and looked very unique — blue hair, tattoos... it was a bit of a shock for me sometimes. But I was pushed to think outside the box and it was a really inspiring experience,” she said. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by OFA (@ofaofficial)

Ultimately, though, she decided against pursuing architecture as a career. “When you do architecture in the real world, there’s a lot of limitations,” she explained. “I found that jewelry was the same as architecture — the software, the process, the 3D printing — but minus the limitations.”  

She added that she felt something was missing when it came to jewelry design in the region. “It was either the big brands that everyone was wearing or the very traditional, gold souk-type of brands,” she explained. “I didn’t feel like there was a brand that I could relate to. That was what was lacking in the Arab world.” 

“Ofa” stands for the famous saying: ‘One for all, all for one.’ Unlike many homegrown Middle Eastern enterprises, Abdullah refrained from using her own name for her brand, instead adopting a more collective identity.  

“I wanted it be about community,” she said. “I think about it as a legacy and I see myself handing over to my kids one day. I’m really in it for the long run.”  


Saudi Music Commission CEO sets sights on education sector at XP Music Futures

Saudi Music Commission CEO sets sights on education sector at XP Music Futures
Updated 10 December 2023
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Saudi Music Commission CEO sets sights on education sector at XP Music Futures

Saudi Music Commission CEO sets sights on education sector at XP Music Futures

RIYADH: Saudi Arabia’s Music Commission is aiming to see 1.3 million Saudi students enrolled in music classes at school, the CEO of the Music Commission Paul Pacifico said at an XP Music Futures panel in Riyadh tilted “Sound Governance: Crafting the Future of Music Policy.”

Pacifico said that 26,500 kindergarten teachers are being trained to teach music and “music is going into school as a compulsory subject” for kindergarten, elementary, and middle school students in the Kingdom. 

He added: “1.3 million Saudis will be doing music school for the first time. And we'll be developing that program up through middle school. It'll be elective in high school. We're working with the first four universities in the Kingdom to build lots of faculties and support music programs.” 

The panel discussion featured industry professionals Lutz Leichsenring, co-founder of Vibelab, and Mai Salama, founding partner of Creative Industry Summit. It was moderated by Jake Beaumont-Nesbitt, director of innovation and education at the International Music Managers Forum.

Pacifico says the Music Commission has three main objectives: Music policy, education, and the commercial sector.

“(Firstly) The development of copyrights, intellectual property, licensing, recreation, all the aspects you think of when you think of government. Secondary is education. So, we are responsible for taking the lead on the education strategy for the Kingdom … (for) the entire commercial sector. We're responsible for supporting the development of the live music sector, recording and publishing.” 

He told Arab News that the commission aims to support non-mainstream music genres through programs and festivals like the International Jazz Festival in Saudi Arabia.

“The thing is to not treat these genres in silos, to look at them as an intersecting creative community. How do we support the community and how do we let the grassroots tell us what music is needed? … it's about fostering creativity and enabling a young population,” he said.


Nicolas Cage shares career insights and teases ‘Dream Scenario’ at RSIFF

Nicolas Cage shares career insights and teases ‘Dream Scenario’ at RSIFF
Updated 09 December 2023
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Nicolas Cage shares career insights and teases ‘Dream Scenario’ at RSIFF

Nicolas Cage shares career insights and teases ‘Dream Scenario’ at RSIFF

JEDDAH: During an “In Conversation” panel at Jeddah’s Red Sea International Film Festival, Oscar-winning actor Nicolas Cage captivated the audience in an hour-long discussion on his notable performances.

Moderated by Lebanese presenter Raya Abirached, the event saw Cage start off by sharing the story of his name change from Nicolas Coppola to Nicolas Cage at the beginning of his career.

He recounted instances of on-set bullying during the filming of “Fast Times at Ridgemont High,” where his talent was called into doubt due to his relation to renowned filmmaker Francis Ford Coppola.

 

 

Cage disclosed: “They would quote lines from ‘Apocalypse Now’ and change them to ‘I love the smell of Nicolas in the mornings’ instead of ‘napalm in the morning.’”

He acknowledged how directors and filmmakers might not want the name Coppola associated with their work, which led him to change his name. Cage explained: “I didn’t think any filmmaker in their own right would want the name Coppola above the title of their movie. So, I changed my name predominantly for business reasons.”

Reflecting on his role in the 1987 comedy film “Moonstruck” alongside Cher, Cage shared an amusing conversation in which he asked the singer why she wanted him in the movie. Cage recalled her response: “‘I saw you in ‘Peggy Sue Got Married’ and thought it was like a two-hour car accident, and I had to have you.’”

 

 

Cage evaluated his past works with enthusiasm, naming “Vampire’s Kiss,” “Leaving Las Vegas,” “Raising Arizona,” “Adaptation,” and the highly anticipated A24 production “Dream Scenario” as the five scripts he considers to be the pinnacle of his 45-year journey in the industry.

Providing a glimpse into his future endeavors, Cage unveiled details about his upcoming film “Dream Scenario,” where he will portray an ordinary man who mysteriously starts appearing in the dreams of others.

Cage also expressed his interest in exploring television and said: “I’m thinking about television. My son turned me on to ‘Breaking Bad,’ and I saw Bryan Cranston stare at a suitcase for one hour. I never get time to stare at a suitcase for an hour. I said, ‘Let’s do some TV.’”

He revealed his intention to transition to television while maintaining a selective approach to film projects, citing his desire to spend more time with his 15-month-old daughter as a motivating factor.

Cage also discussed the impact of winning the Academy Award for Best Actor for his performance in Mike Figgis’ “Leaving Las Vegas” in 1995. He credited the award for providing him with creative freedom and the opportunity to pursue his artistic vision. Cage joked that the award gave him a “tenure” to make movies, allowing him to work with directors while still retaining creative control.

During the conversation, Cage revealed a fascinating tidbit about almost starring in a “Superman” film directed by Tim Burton.

However, this exciting project was ultimately shelved due to the apprehension of studio executives. Cage explained: “Tim was riding high after the success of ‘Mars Attacks!’ Initially, they considered Renny Harlin to direct, but I knew that playing such an iconic role required hitting the bull’s eye. We came incredibly close, but the studio made the decision to cancel the entire production. I believe they were concerned about the potential cost and whether they would recoup their investment.”


Egyptian actress Amira Adeeb nabs Hollywood breakout role in Jeffrey Elmont’s ‘No Nation’

Egyptian actress Amira Adeeb nabs Hollywood breakout role in Jeffrey Elmont’s ‘No Nation’
Updated 09 December 2023
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Egyptian actress Amira Adeeb nabs Hollywood breakout role in Jeffrey Elmont’s ‘No Nation’

Egyptian actress Amira Adeeb nabs Hollywood breakout role in Jeffrey Elmont’s ‘No Nation’

DUBAI: Egyptian actress Amira Adeeb announced this week that she is set to star in the upcoming Hollywood film “No Nation,” directed by Jeffrey Elmont. 

The actress, who has starred in Egyptian TV hits such as “Naql Aam” and “Meet Gal?!,” took to Instagram to share the news with her followers. 

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Amira Adeeb (@amiraadeebb)

 

“I’ve been sitting on this for six months and not a single person had a clue, not even my parents. I think I’m more proud of my big mouth for keeping this a secret than anything,” she wrote to her 1 million Instagram followers. 

“So much to say and so many feelings to be felt but I’ll wait a bit and more details to come,” she teased.  

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Amira Adeeb (@amiraadeebb)

 

The actress also thanked Elmont for believing in her and for “casting an Arab girl in a non-Arab-cliché role.” She added: “Working with you has been a blessing.” 


Model Nora Attal walks Chanel’s Manchester show

Model Nora Attal walks Chanel’s Manchester show
Updated 09 December 2023
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Model Nora Attal walks Chanel’s Manchester show

Model Nora Attal walks Chanel’s Manchester show

DUBAI: Scintillating colors and celebrity flair lit up a gloomy Manchester on Thursday as the British city — famous for its past textile industry — flaunted the latest fashion in a prestigious Chanel show, which British Moroccan model Nora Attal walked.

Lashed by rain and plunged into winter darkness, the city’s gritty industrial heritage was not an obvious choice as the setting for the glitz and glamour of the French luxury group’s Metiers d’Art event.

The blazer was cropped and featured a flower on her chest. (Chanel)

But the show captivated as models strutted down the catwalk sporting dazzling bermuda shorts, mini-skirts and eye-catching outfits under a temporary covering in a city center street.

Attal, 24, graced the runway in a pink tweed skirt suit — a quintessential British classic —with gold buttons. The blazer was cropped and featured a flower on her chest. She wore a gold chain belt on her waist, matching bracelets and black ballerinas to complete the look.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by CHANEL (@chanelofficial)

 

Actor Hugh Grant, director Sofia Coppola, local football stars Ruben Dias and Luke Shaw, as well as brand ambassadors Charlotte Casiraghi and Kristen Stewart, were among the celebrities in attendance.

“I loved the rock attitudes, the 60s looks,” British actor Jenna Coleman told AFP.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by CHANEL (@chanelofficial)

 

The northern English city was a hub of the 19th century industrial revolution, processing half of the world’s cotton in 1860.

Chanel’s creative director Virginie Viard said Manchester was the starting point for a musical culture that changed the world, inspiring her to bring the show there for its pioneering and creative spirit.

Attal, who has walked the runway for major fashion houses including Tom Ford, Tory Burch, Tiffany & Co., Fendi, Burberry and Valentino, is a Chanel fixture and has walked the runway for the storied brand a number of times over the years.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by CHANEL (@chanelofficial)

She hit the runway for Chanel in October 2022 at Paris Fashion Week, where she showed off a number of looks as part of the label’s Spring-Summer 2023 showcase. The ensembles were part of a 71-piece collection designed by the fashion house’s creative director, Virginie Viard.

In June this year, she took part in a campaign for Chanel Beauty, in which she posed wearing a pair of black sunglasses. The model was also seen holding a pocket-sized capsule of Chanel hand cream and lying in long green grass with her oversized branded shades.


Industry leaders talk building grassroots culture at Riyadh’s XP Music Futures

Industry leaders talk building grassroots culture at Riyadh’s  XP Music Futures
Updated 09 December 2023
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Industry leaders talk building grassroots culture at Riyadh’s XP Music Futures

Industry leaders talk building grassroots culture at Riyadh’s  XP Music Futures

RIYADH: Investments, events and community interaction are key to growing Saudi Arabia’s burgeoning music industry, a panel at the XP Music Futures conference was told on Thursday.

Music industry leaders and government officials took part in the panel at the event’s third edition, which is being held from Dec. 7-9 ahead of MDLBEAST’s Soundstorm festival.

“What I’ve noticed in Saudi Arabia from my visits is that there are entities who are taking the initiative to set up the grassroots culture … their scope is to teach people how to make music,” said Ramy Al-Kadhi, head of commercial at streaming platform Anghami.

Panelists said that investment is musical education is critical, with the Saudi Ministry of Culture establishing the Music Commission to direct funding into the Kingdom’s homegrown industry.

Creativity hubs for up-and-coming musicians, such as JAX, Riyadh’s art district that hosts spaces for music, fashion and art events, are also working to promote Saudi artists.

“We’re really proud of our community and we’re trying to always bolster their creativity, to keep them all alive, to have them all together in this space. It’s the community — it’s not anyone else but the community,” said Omnia Abdulqadir, communications and marketing director of JAX District.

Events like XP offer creatives a chance to learn and share their experiences, pushing the grassroots scene forward, the panelists said.

Other important steps include using existing cultural spaces, like museums, to initiate collaborations with the music industry, said Dr. Basma Al-Buhaira, managing director of the Center for Fourth Industrial Revolution in KSA.

Inclusivity must also be promoted for people with disabilities, as well as older artists, panelists said.

Other speakers, including CECO founder and creative consultant Dalia Fatania, and The Warehouse founder Mohammad Al-Attas, highlighted the power of technology to bolster musical talent.

The Warehouse also hosts open mic nights and jam sessions to encourage a culture of creativity.

Monetization of work is important for budding artists, the panelists said, encouraging young Saudis in the industry to work with brands, take on educational roles, sell merchandise and collectibles, and collaborate with other industries.