Dr. Haneen Shoaib is an associate professor and dean of the College of Business Administration at the University of Business and Technology in Jeddah.
In her current position, she manages both the male and female campuses of the college, administratively and academically. She also participates in international conferences and conducts research.
Her higher education began with a bachelor’s degree in English linguistics and literature from Umm Al-Qura University in Makkah.
She moved on to pursue a master’s degree in business administration from the Arab Academy for Science, Technology and Maritime Transport in Jeddah.
After teaching for a year, she obtained a master’s degree in international management from Exeter University, UK.
Following that, she earned her Ph.D. at Exeter University’s School of Management. Her research investigated the dramaturgical aspects of the enactment of power within strategic interactions in Saudi Arabia, focusing on issues of gender, culture, identity, religion and institutions.
She published an internationally indexed research trilogy centered on the leadership of King Salman.
The study focused on the king’s official account on X and on the role of virtual leadership communication in building bridges and emotional bonding during the COVID-19 pandemic.