Saudi Sports for All Federation, ASICS Arabia sign partnership

The Saudi Sports for All Federation announced on Sunday that it had signed a partnership with the Middle East arm of Japanese sportswear brand ASICS. (Supplied/SFA)
The Saudi Sports for All Federation announced on Sunday that it had signed a partnership with the Middle East arm of Japanese sportswear brand ASICS. (Supplied/SFA)
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Updated 18 February 2024
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Saudi Sports for All Federation, ASICS Arabia sign partnership

Saudi Sports for All Federation, ASICS Arabia sign partnership
  • ASICS Arabia will serve as a strategic partner for two SFA events and will play a prominent role as a key sponsor of the Riyadh Marathon

LONDON: The Saudi Sports for All Federation announced on Sunday that it had signed a partnership with the Middle East arm of Japanese sportswear brand ASICS.
Saleh Al-Husseini, the SFA’s managing director, and Seiji Hori, ASICS Arabia general manager, signed the agreement at a ceremony in Riyadh.
Under the terms of the agreement, ASICS Arabia will serve as a strategic partner for two SFA events and will play a prominent role as a key sponsor of the Riyadh Marathon.
The partnership follows a visit by SFA members to Japan, where they engaged with sports organizations, met representatives of ASICS at its international headquarters, and learned about innovative technologies at the ASICS Institute of Sports Science, the federation said in a statement.
During that trip, a memorandum of understanding was signed between the two parties, laying the groundwork for future collaborations.




The Riyadh Marathon takes place annually every February, and will now include ASICS as an official sportswear brand. (Supplied/SFA)

The Riyadh Marathon takes place annually every February, and will now include ASICS as an official sportswear brand.
All participants will receive an ASICS performance running top designed with recycled materials, highlighting the brand’s ongoing sustainability drive.
Other SFA events and campaigns, at national and community levels, will be scheduled throughout the year.
“The SFA is honored to collaborate with ASICS Arabia as a strategic partner. This collaboration marks the beginning of a dynamic relationship aimed at building key events and supporting different sports initiatives,” Al-Husseini said.
“We believe this partnership will not only take our events to the next level but continue to position Saudi Arabia as a global sporting destination.”
Hori said: “ASICS Arabia is proud to collaborate with the SFA as a strategic partner. We see this as the beginning of a dynamic partnership, helping to build key events and support different sports initiatives.
“This collaboration will not only develop physical and mental well-being in the Kingdom but encourage everyone to become a Lifetime Athlete, in line with our company’s Sound Mind Sound Body philosophy.”


Usyk, Fury heavyweight rematch set for December 21 in Riyadh

The undefeated Ukrainian won by split decision against Britain’s Fury. credit: social media
The undefeated Ukrainian won by split decision against Britain’s Fury. credit: social media
Updated 5 sec ago
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Usyk, Fury heavyweight rematch set for December 21 in Riyadh

The undefeated Ukrainian won by split decision against Britain’s Fury. credit: social media
  • The undefeated Ukrainian won by split decision against Britain’s Fury in the Saudi capital on May 19 in the first unification fight of the four-belt era

Riyadh: Oleksandr Usyk will face Tyson Fury in a rematch on December 21 in Riyadh, the top Saudi organizer said on Wednesday, after winning their undisputed heavyweight boxing bout earlier this month.
The undefeated Ukrainian won by split decision against Britain’s Fury in the Saudi capital on May 19 in the first unification fight of the four-belt era.
“The rematch between the undisputed champion Oleksandr Usyk and the champion Tyson Fury is now scheduled on the 21 of December 2024 during Riyadh Season,” Turki Alalshikh, chairman of the General Entertainment Authority, posted on X, formerly Twitter.
Britain’s Lennox Lewis won the last undisputed heavyweight championship against Evander Holyfield in 1999. Both men were ringside as Usyk handed Fury, 35, his first defeat.
The 37-year-old Ukrainian, who briefly served as a soldier after the Russian invasion, was also undisputed champion at cruiserweight and won Olympic, world and European honors as an amateur.


Boxers arrive in Riyadh for historic 5 vs. 5 event

Their fighters will battle it out inside the ring on June 1 at the Kingdom Arena as part of Riyadh Season. supplied
Their fighters will battle it out inside the ring on June 1 at the Kingdom Arena as part of Riyadh Season. supplied
Updated 35 min 43 sec ago
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Boxers arrive in Riyadh for historic 5 vs. 5 event

Their fighters will battle it out inside the ring on June 1 at the Kingdom Arena as part of Riyadh Season. supplied
  • The event is set to make history as the boxing world’s biggest promoters and British rivals, Eddie Hearn and Frank Warren, go head-to-head
  • The main fight card will see Russian champion Dmitry Bivol up against his Libyan opponent Malik Zinad

The boxers facing off in the eagerly awaited 5 vs. 5 event in Riyadh took part in a grand arrival on Tuesday night at Boulevard City in the Saudi capital.

The event is set to make history as the boxing world’s biggest promoters and British rivals, Eddie Hearn and Frank Warren, go head-to-head. Their fighters will battle it out inside the ring on June 1 at the Kingdom Arena as part of Riyadh Season.

The main fight card will see Russian champion Dmitry Bivol up against his Libyan opponent Malik Zinad. The pair drew major attention on Tuesday night as fans approached them at the boxers’ arrival site for photos. Pressure is mounting on both champions to maintain their undefeated records across 22 fights.

On fighting in Saudi, Zinad told Arab News: “This is fantastic — this is a great feeling for me. I give everyone hope to work hard and nothing is impossible … work hard and you will make it.”

His opponent, Bivol, previously told Arab News that the event is an “amazing opportunity” to show his boxing skills to a new region and gain fans in the process.

“Saudi Arabia is still a new region for boxing events but they are doing it well, and I hope they continue doing it,” he said.

For Saturday’s undercards, Warren’s camp includes Nick Ball, Hamzah Sheeraz, Willy Hutchinson,  Daniel Dubois and Zhang Zhilei. Hearn’s lineup includes Austin Williams, Raymond Ford, Craig Richards, Filip Hrgovic and Deontay Wilder.

Arab News asked Warren about the prospects of a Saudi boxer one day representing Queensberry on the world stage.

“I don’t think it’ll be that far off … you look at the skill sets of some of them, look at them working out, you can see that they are really buying into this and into it in a big way,” he said.

“I promise you there will be Saudi champions not long in the future.”

Warren and Hearn’s family rivalry dates back five decades, and boxing fans around the world are bursting with excitement to finally see the two come together for 5 vs. 5.

Warren told Arab News that “Riyadh now is the capital of world boxing” and that boxing events in the Kingdom are “going from strength to strength to strength.”

He added: “I’m 72 now — I’m thinking to myself ‘I have seen it all,’ but I haven't seen it all. I’m getting surprised on a regular basis.”

Hearn believes that Saudi Arabia’s grassroots infrastructure and hosting of top boxing events is significant for building champions of the sport in the Kingdom.

“You go down the local gyms, the Mike Tyson gyms, you see young boys, young girls chasing their dreams because they’re seeing it on the ground here, you know, and you have to have role models — you have to have heroes,” he told Arab News.

“I think that you’re going to see great fighters come out of the Kingdom. It will take time, but the infrastructure is there,” he added.

Spotted at the grand arrival was Saudi pro boxer Ziyad Almaayouf. He told Arab News that fights like 5 vs. 5 “inspire young fighters like me to take the risks, fight the best.”

The event will not only be significant within boxing history, but also for its effects on each fighter’s career.

Ahead of the grand arrival, Wilder told Arab News: “This is everything for me. This could be the be-all and end-all for me.”

The boxers are staging public workouts for fans on Wednesday, and will take part in a press conference on Thursday.

On Friday, the boxers will undergo official weigh-ins before the big event on Saturday evening.


Expo City Dubai to host NBXL, the first US-Middle East professional basketball league

Expo City Dubai to host NBXL, the first US-Middle East professional basketball league
Updated 29 May 2024
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Expo City Dubai to host NBXL, the first US-Middle East professional basketball league

Expo City Dubai to host NBXL, the first US-Middle East professional basketball league
  • The city will become the home of UAE league matches

DUBAI: Expo City Dubai has signed a partnership agreement with the NBXL, the world’s first US-Middle East-based independent professional basketball league.

The city will become the home of UAE league matches and give it naming rights to one of four teams representing Dubai in the inaugural 2025 season.

The signing was a preview to the main launch on Oct. 5, when Expo City Dubai will unveil its team name, logo, key players, merchandise, staff and schedule. The announcement will also reveal three other teams, with entertaining basketball activities and opportunities for fans to meet and greet players.

With NBXL teams featuring elite players from around the world, UAE league matches will be played at Expo City Dubai with additional league games planned in the US and Saudi Arabia.

No stranger to the UAE, the NXBL hosted two days of basketball activities during Expo 2020 Dubai. It also took part in the 2022, 2023 and 2024 Dubai Schools Games Basketball Championships — an initiative by Dubai Sports Council featuring more than 150 private and public schools.

The partnership reflects Expo City Dubai’s commitment to boost the health and well-being of the community by actively engaging the public in sports, fitness and wellness events.


Young Afghan side ‘among the favorites’ for T20 World Cup

Young Afghan side ‘among the favorites’ for T20 World Cup
Updated 29 May 2024
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Young Afghan side ‘among the favorites’ for T20 World Cup

Young Afghan side ‘among the favorites’ for T20 World Cup
  • Afghanistan celebrated their stunning eight-wicket victory against Pakistan in the ODI World Cup in October last year 
  • They finished sixth, ahead of defending champions England who they also beat, stoking hopes for T20 tournament

KABUL: A young Afghan side with an average age of just 25 have vowed to give audiences back home rare cause for jubilation at the T20 World Cup after a breakthrough performance at the 50-over showpiece.
Kabul’s skies were raked with fireworks when Afghanistan celebrated their stunning eight-wicket victory against Pakistan in the ODI World Cup in October.
They finished sixth, ahead of defending champions England — who they also beat — stoking hopes for the T20 tournament in the United States and West Indies starting on Saturday.
“In the past when we would defeat a bigger team, our victory was tagged as an ‘upset’,” 22-year-old Sediqullah Atal told AFP on the phone from their training camp in the West Indies.
“The word ‘upset’ is no longer in the dictionary and we are ranked among the favorites,” the left-handed opening batsman said, insisting his team is “no less than anyone.”
Afghanistan has been through decades of war, but the country’s passion for cricket has never gone away.
“When you have the support of 40 million people and they motivate you, it is a feeling of absolute delight,” said 20-year-old all-rounder Nangeyalia Kharote.
It’s “a matter of great joy” to represent his country, though they must now “match the high expectations” of supporters, he told AFP in Kabul ahead of his departure for the Caribbean.
“The love from the Afghans both at home and abroad is remarkable,” Sediqullah Atal added.
The Afghanistan Cricket Board (ACB), which manages the men’s team, has the full backing of the country’s Taliban government, which forced the United States and its allies out of the country before seizing power in 2021.
The Taliban rulers, yet to be recognized by any country, have effectively banned women from sports however under their austere interpretation of Islam.
Afghanistan’s participation in the World Cup therefore comes with some controversy, skirting the International Cricket Council’s rules which stipulate all Test-playing nations must have a women’s side.
The ICC has previously said the matter is “pending,” allowing Afghanistan to compete — although England and Australia have refused to play them outside the World Cup.
Despite decades of war and poverty Afghan cricket has strengthened, with new academies, sponsorship deals and tournament financing.
Their first match at the 2024 World Cup is on June 4 against Uganda in Guyana.
“Our team has arrived and are playing at a very high level in a short space of time,” cricket enthusiast Afzal Khan, who trains at the Rashid Khan Cricket Academy in Kabul, told AFP.
“They are our heroes, they will have a place in my heart forever,” said the 19-year-old, who hopes to fill the shoes of Afghan captain and ace spinner Rashid Khan.
“They have struggled through lots of difficulties to bring the team and our cricket to this level.”
In an interview published by the ACB last week, Khan pledged: “We will shine well in this World Cup too, and match the expectations of our compatriots.”
Back home in Kabul, another young cricketer in training made those expectations very clear. Naseem Khan told AFP “this will be the best World Cup for Afghanistan.”


T20 warmup match between England and Pakistan abandoned due of rain

T20 warmup match between England and Pakistan abandoned due of rain
Updated 29 May 2024
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T20 warmup match between England and Pakistan abandoned due of rain

T20 warmup match between England and Pakistan abandoned due of rain
  • The first match of the series was also wiped out, before England won the second T20 by 23 runs
  • The weather condition in England has jeopardized the T20 World Cup preparations for both teams

CARDIFF, Wales: The T20 World Cup preparations of England and Pakistan were further hurt after the third match of their warmup series was abandoned Tuesday without any play possible in Cardiff because of rain.
The first match of the series was also wiped out, before England won the second T20 by 23 runs in Edgbaston on Saturday.
The fourth and final match of the series is at The Oval in London on Thursday. Bad weather is forecast then, too.
The T20 World Cup begins on Saturday in the United States and the Caribbean, with England’s opening match against Scotland in Barbados on June 4 and Pakistan playing for the first time on June 6 against the US.