How AI may push the boundaries of creativity in the Saudi film industry

How AI may push the boundaries of creativity in the Saudi film industry
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Updated 06 June 2024

How AI may push the boundaries of creativity in the Saudi film industry

How AI may push the boundaries of creativity in the Saudi film industry
  • From generating story ideas to streamlining post-production, artificial intelligence could revolutionize Saudi filmmaking
  • Digital arts expert thinks Saudi filmmakers will use AI for good and noble ends, but recommends they start simple

DHAHRAN: When William “Wink” Winkler of Samford University landed in Saudi Arabia earlier this month for the 10th edition of the Saudi Film Festival, held in Dhahran, he felt he had discovered a new frontier in cinema and technology.

At the invitation of the American Chamber of Commerce and US Consulate in Dhahran, the instructor of digital arts brought with him a wealth of knowledge and experience to conduct a masterclass in artificial intelligence in filmmaking.

However, during his week-long visit, Winkler also gained a fresh perspective on the Saudi film industry, its burgeoning local talent, and how breakthroughs in AI will transform the way movies are made in the Kingdom.

“I learned that the Saudi people are passionate and excited,” Winkler told Arab News. “They can tell amazing stories, original Saudi stories, and as they start to embrace new and emerging technology, that will help them to do that.”

William “Wink” Winkler

AI is still considered an emerging technology, but one that is evolving rapidly. In just the past two years, generative AI programs have progressed from producing janky text and surreal images to creating prose and visuals that could pass as human-authored.

As a giant aggregator of sorts, AI can instantly sift through vast amounts of data in an instant and use existing scripts and screenplays to identify patterns and generate curated story ideas.

While the creative aspect of AI is still imperfect and causes some discomfort among screenwriters, the technology has many other more rudimentary applications in the filmmaking process.

AI could make work easier by automating parts of the filmmaking process that are grueling and time-consuming, says digital arts instructor William “Wink” Winkler. (Supplied)

In pre-production, for instance, AI can help streamline location scouting by analyzing images and videos in real time to suggest settings based on a prompt. It can also cut casting time by instantaneously analyzing audition tapes to identify which actor best fits a particular character.

Post-production is another area where AI will transform filmmaking by using automated editing tools, which can analyze footage and accurately suggest instant edits based on factors like composition and pacing.

It can also assist with traditionally manual tasks, such as color grading, sound design, and visual effects.


• AI can sift through vast amounts of data in an instant and use existing screenplays to generate story ideas.

In pre-production, AI could help streamline location scouting and cut casting time by analyzing footage.

In post-production, AI could automate editing and assist with color grading, sound design, and visual effects.

Many filmmakers already use computer-generated imagery — or CGI — to digitally create an asset, character, or effect that was not caught on camera. This advancement has thereby automated parts of the process that were often grueling and time-consuming.

CGI has also benefited from recent AI advancements with more curated algorithms that can generate realistic characters and create fantastical environments from thin air, reducing the need for extensive practical effects or location shoots.

However, AI in filmmaking is not without its issues. The tool will undoubtedly negate many jobs in the industry, while machine-generated stories might seem inauthentic, lacking in depth, relatability, and human spirit.

AI art by Omar Alabdulhadi

“Films invoke emotion, and they can create feelings because they’re told from a human story,” said Winkler. “And humans have felt feelings and have dealt with real human problems. And the computer hasn’t.

“All it can do is read what has been written and repeat it, but it doesn’t actually know what to say, or how to convey it. It can only try to replicate what a human said before.”

There are also ongoing concerns about data protection and bias in AI algorithms — something that has been an issue for social media for some time, as the algorithm merely mimics what already exists.

William “Wink” Winkler along with fellow US expert Travis Blaise who flew in to Dhahran to conduct workshops for the Saudi Film Festival. (AI art by Omar Alabdulhadi)

AI systems have a tendency to perpetuate and amplify demographic and racial biases. This can lead to discriminatory outcomes that are not inclusive, such as only generating characters it deems conventionally beautiful — oftentimes slim, blonde, and light-skinned.

Another consideration is the ethics of plagiarism, as AI pulls from existing works created by humans and generates an entirely new work without providing credit.

To manage the potential for plagiarism and the amplification of harmful biases by AI systems and those employing them, Winkler believes a thoughtful discussion leading to robust regulation is required.


This section contains relevant reference points, placed in (Opinion field)

“There’s always going to be evil people. We can fight it, just like we’ve always fought it — through rules and regulations,” he said.

“I think that creating communities and discussions at small local levels — to larger governance levels — creates some guardrails around what’s happening. The more ethical, morally good people get involved to help fight the evil, the better.”

Sora is a groundbreaking text-to-video AI model developed by OpenAI — the firm behind ChatGPT — that takes written prompts and converts them into dynamic videos.

The technology can instantly generate high-quality videos with detailed scenes and complex camera movements — with just a few written descriptions.

Surreal AI art collage by Saudi creator Omar Alabdulhadi. (Supplied)

There are concerns, however, about the potential misuse of programs like Sora to create “deepfakes” — digital forgeries that take a human likeness and fabricate images of them saying or doing things that never happened in reality.

These fabricated images can look and seem so realistic that it can be difficult to distinguish between what is real and what is not. Besides the obvious reputational risks, such deepfakes could also undermine trust in institutions and even lead to conflict.

In the film world, such technology could also cost jobs. Why would studios hire human actors if the AI can make their digital likeness do and say anything without rehearsal — performing better than the original, perhaps?

This image, which is part of the "Salt" short-film series by Fabian Stelzer and was created via Stable Diffusion. (Supplied)

Winkler believes Saudi filmmakers will use AI for good and noble ends — but recommends they start simple.

“I think the place that I would start is actually not in AI,” he said. “Start with a journal and a piece of paper and a pen — and document. Get the stories from your mother, your grandmother, your grandfather, your great-grandmother and your great-grandfather.

“Everyone’s ancestors have done amazing things, and that should be documented and shared.”

Surreal AI art collage by Saudi creator Omar Alabdulhadi. (Supplied)

One Saudi creator who is dabbling in AI is Dhahran resident Omar Al-Abdulhadi. While he believes AI technology has not yet been perfected, he is keen to see the market thrive and grow in the creative industries.

“All the anti-AI artists will accept the fact that AI is the future,” Al-Abdulhadi told Arab News, acknowledging the seeming inevitability of the technology’s adoption. But, with the right regulation and careful use, it does not have to be bad.

Winkler agrees. Furthermore, he believes the Kingdom is ideally placed to help this emerging industry grow. With such a young population made up of digital natives, Winkler says Saudi creatives can be future leaders in the field.

“The technology is not available right now, but I imagine that it will be very soon,” he said. “I don’t have the team or the time to do it — but maybe the Saudis can do it and change visual effects forever.”


Gigi Hadid stuns at ‘Deadpool & Wolverine’ NYC premiere

Gigi Hadid stuns at ‘Deadpool & Wolverine’ NYC premiere
Updated 23 July 2024

Gigi Hadid stuns at ‘Deadpool & Wolverine’ NYC premiere

Gigi Hadid stuns at ‘Deadpool & Wolverine’ NYC premiere
  • Ensemble from Miu Miu’s Spring/Summer 2024 collection
  • Hadid posed on the red carpet alongside friend Blake Lively

DUBAI: US-Dutch-Palestinian model Gigi Hadid turned heads at the “Deadpool & Wolverine” premiere in New York City this week wearing an ensemble from Miu Miu’s Spring/Summer 2024 Ready-to-Wear collection.

The outfit featured a yellow bandeau top that was paired with a matching mustard yellow skirt in a knee-length cut and flowing silhouette. Hadid’s look was accessorized with a brown belt, black strappy heels and a yellow handbag.

Her jewelry included large gold hoop earrings and a statement gold chain necklace. She wore several chunky bangles in brown and gold, and a glitzy diamond anklet on her left ankle.

Hadid posed on the red carpet alongside her friend Blake Lively. (AFP)

Her blonde bob was styled sleek and smooth, with her bangs shaped into a bouncy, old Hollywood-inspired swoop.

Hadid posed on the red carpet alongside her friend Blake Lively, who was there to support her husband, Ryan Reynolds, who stars as Deadpool in the film.

Lively donned a striking off-the-shoulder jumpsuit from Atelier Versace. The outfit was crafted from a deep red, satin-like material and featured intricate black lace detailing throughout.

Lively accessorized the look with statement earrings and several rings. Her hair was styled in a sleek high ponytail, completing the ensemble.

Both Hadid and Lively continued their fashionable night with new outfits for the film’s after-party.

Both Hadid and Lively continued their fashionable night with new outfits for the film’s after-party. (Getty Images)

Hadid opted for a vibrant yellow trench coat made from a glossy, vinyl-like material from LaQuan Smith. The coat featured a classic trench silhouette with a wide lapel, belted waist and flared hem that fell just below the knees.

Meanwhile, Lively wore a head-turning Balmain minidress with a red and blue color scheme. The off-the-shoulder ensemble was adorned with large, three-dimensional red roses along the neckline and hemline.

The upcoming superhero film “Deadpool & Wolverine” is based on Marvel Comics characters. In addition to Ryan Reynolds as Deadpool, the film features Hugh Jackman reprising his role as Wolverine.

The plot centers on Deadpool teaming up with a recovering Wolverine to face a common enemy. The film delves into the dynamic between the two characters, exploring their regrets and quarreling relationship.

The film is directed by Shawn Levy and is set to release in Saudi Arabia on July 25.

REVIEW: Book censor falls victim to the malady of imagination in Kuwaiti novel

REVIEW: Book censor falls victim to the malady of imagination in Kuwaiti novel
Updated 23 July 2024

REVIEW: Book censor falls victim to the malady of imagination in Kuwaiti novel

REVIEW: Book censor falls victim to the malady of imagination in Kuwaiti novel

NEW DELHI: Getting lost in a good story is an occupational hazard and a crime in “The Book Censor’s Library,” a dystopian political satire with elements of magic realism. The story follows an unnamed narrator whose life unravels after he reluctantly begins working for an all-powerful government.

With a spellbinding and smooth translation from Arabic by Ranya Abdelrahman and Sawad Hussain, Kuwaiti literary icon Bouthayna Al-Essa’s novel warns against the loss of originality and personal freedoms in its depiction of the transformation of a man into a reader and his inevitable fall down the rabbit hole of books and imagination.

Set in the near future “in a place that would be pointless to name, since it resembles every other place,” the novel follows the book censor in the New World as he combs through manuscripts, looking for any offending word or idea that would render a book unfit to publish.He is a “guardian of surfaces,” and his task is to ensure that books that carry depth and ideas should be identified and removed from the shelves because “one curious person who picked up a volume and read a few lines could poison the entire society.”

In a swift turn of events, the protagonist himself is swept away by classics like “Zorba the Greek,” “Alice in Wonderland,” and “1984,” his dreams and waking hours engulfed in the siren song of good storytelling.

As the world around him slowly regains color, he falls into the throes of an existential crisis, torn between doing his duty as a simple cog in the machine and the secret society of “Cancers” attempting to restore books to their former glory and preserve the collective memory of humanity.

Drawing from the power of timeless stories, El-Essa’s Orwellian tale delves into the terrifying heart of darkness to remind us that “cancer cells are the only ones that thrive in a dying body.”

‘Those About to Die’ stars talk new swords-and-sandals series set in Ancient Rome

‘Those About to Die’ stars talk new swords-and-sandals series set in Ancient Rome
Updated 22 July 2024

‘Those About to Die’ stars talk new swords-and-sandals series set in Ancient Rome

‘Those About to Die’ stars talk new swords-and-sandals series set in Ancient Rome

DUBAI: British-Yemeni actor Moe Hashim (“Ted Lasso”) and Iceland’s Johannes Haukur Johannesson (“Succession”) spoke to Arab News recently about playing gladiator frenemies in new swords-and-sandal series “Those About to Die,” streaming in the Middle East on Starzplay.

The action-packed series set in Rome in 79 A.D., stars the legendary Anthony Hopkins as Emperor Vespasian, the founder of the Flavian dynasty, and is inspired by Daniel Mannix’s classic non-fiction book of the same name.

Johannes Haukur Johannesson and Moe Hashim star in ‘Those About to Die.’ (Courtesy of Starzplay)

Hashim, known for his minor role as footballer Moe Bumbercatch in hit Apple TV + series “Ted Lasso,” plays Kwame, a lion tracker, who has been taken to train as a gladiator and now faces an existence that means fighting for his life every day.

When asked what drew him to the series, Hashim said: “For me, (it was) Kwame where he was from and what he represents. And I was very excited because I was like: ‘This is a character that is not really spoken about or has been documented too much in the Roman Empire.’

“And when I did the research on North Africans and the influence they had in the Roman Empire, I was like: ‘Oh, I definitely want to be part of this for sure.’”

Johannesson, in turn, plays an imposing Norse gladiator who befriends Kwame in arena training. His main draw to the show was the grittiness of daily gladiator life. “I thought it was really beautiful to see how the gladiators, who were essentially prisoners made to fight till their death, fought for their lives daily, the way they found humanity and friendship, I thought that was really, really beautiful. That really stood out to me,” said Johannesson.


A post shared by STARZPLAY (@starzplayarabia)

The show also marks the television directorial debut of blockbuster director Roland Emmerich (“Moonfall”, “The Day After Tomorrow,” “Independence Day”).

Said Johannesson: “Roland is a whirlwind to work with. He sweeps you along. He’s very intense, which is enjoyable. You sort of step on set and you just jump on the Roland Emmerich train. It’s an express train.


A post shared by STARZPLAY (@starzplayarabia)

Added Hashim: “It was also fun getting to know him on a personal level. We practically did a tour of every restaurant in Rome, we had all types of pasta and, you know, during those dinners, you kind of get to see who Roland really is.

“A man at that point of his career still making time to listen to my stupid questions about ‘Independence Day’ and him being so happy to tell me about all the stories and willing to answer my questions.”

Mona Tougaard stars in new Marc Jacobs campaign

Mona Tougaard stars in new Marc Jacobs campaign
Updated 22 July 2024

Mona Tougaard stars in new Marc Jacobs campaign

Mona Tougaard stars in new Marc Jacobs campaign

DUBAI: Model Mona Tougaard is the face of Marc Jacobs’ Fall 2024 eyewear collection “The Sunglasses.”

The catwalk star, who has Danish, Turkish, Somali and Ethiopian ancestry, took to Instagram to announce the campaign, posting a photo along with a simple heart emoji.

Last month, Berlin-based magazine-turned-fashion label 032c presented its menswear spring/summer 2025 collection at Paris Fashion Week, where Tougaard featured.

She strutted down the runway in a form-fitting suit with a cropped blazer and a blue buttoned-shirt layered underneath. The look was complemented with dark shades and her hair was slicked back in a low bun.

She was not the only regional model on the runway; Tougaard was joined by British-Moroccan model Nora Attal, who wore a sheer, reflective fishnet-like black dress.


A post shared by Marc Jacobs (@marcjacobs)

The collection, designed by Maria Koch, is titled “Everything Counts” and included outerwear, feminine suiting and versatile denim co-ords suitable for day and night wear.

Collarless 032c jackets featured tonal gothic lettering, while army parkas and deconstructable cargo pants were paired with boxy vinyl tops.


A post shared by Joerg Koch / 032c (@032c)

Last month, 032c also announced on Instagram that Tougaard had been named the artistic talent director for the collection.

“Tougaard is an inherent member of the 032c universe, who has starred on our magazine covers, our editorials, and our previous FW-24 show. It is an organic progression to involve Tougaard more closely in 032c’s creative processes together with creative director Maria Koch and fashion director Ras Bartram,” the post read.

Tougaard started 2024 with a bang, gracing the runway for Chanel during Paris Haute Couture Week in January. Tougaard wore a black thigh-high coat-style dress with white buttons and a sheer white skirt underneath, teamed with wore white stockings and black heeled sandals.

Tougaard started her modeling career in 2017 after winning the Elite Model Look Denmark competition at the age of 15. Since then, she has become a prominent figure in the fashion industry, known for her work with top designers and luxury brands including Prada, Louis Vuitton, Fendi, Chanel and Valentino.

Actor Noor Xarmina crowned ‘Miss Universe Pakistan 2024’

Actor Noor Xarmina crowned ‘Miss Universe Pakistan 2024’
Updated 21 July 2024

Actor Noor Xarmina crowned ‘Miss Universe Pakistan 2024’

Actor Noor Xarmina crowned ‘Miss Universe Pakistan 2024’
  • The 29-year-old venture capitalist-turned-actor hails from Islamabad and recently moved back to Pakistan from abroad
  • Xarmina says she wants to represent Pakistan on international forums, bring about a change for women

ISLAMABAD: Pakistani actor Noor Xarmina has been declared ‘Miss Universe Pakistan 2024,’ after which she is poised to represent Pakistan at the 73rd Miss Universe 2024 pageant in November this year.
The announcement of Xarmina’s successful bid was made in a video published on the official YouTube channel of Miss Universe on Saturday.
The 29-year-old venture capitalist-turned-actor, who has studied biology and business, hails from Islamabad and recently moved to Pakistan.
In the video shared on Miss Universe YouTube channel, she said she wanted to bring about a “positive change” in her home country.
“I want to be an agent for positive change in two respects. The first is for our country. Pakistan is scarcely represented internationally across so many industries and I want to enhance our representation on an international stage,” Xarmina said.
“In the second respect, I want to have change for women in our country. Pakistan needs strong female leaders that can mobilize its women and empower them to create positive change in society.”
Asked if Pakistan would support Xarmina’s bid at international beauty pageants, Pakistani Information Minister Ataullah Tarar said if Xarmina has played a role in projecting Pakistan’s soft image, then a discussion can be held on this.
“I do not know about that woman, what background she has and what professional achievements she has before this, they can be looked into. If she has played her role for Pakistan’s image, Pakistan’s soft image, and Pakistan’s development, then discussion can be held on this,” he told reporters in Islamabad on Sunday.
Tarar noted that Prime Minister Shehbaz Sharif recently invited Naila Kiyani, a UAE-based Pakistani mountaineer, and appreciated her.
“So, we definitely believe that whatever achievement one has, it should be recognized,” he added.
Last year, Erica Rabin became the first Pakistani woman to be crowned Miss Universe Pakistan. Prior to that, no woman from Muslim-majority Pakistan ever participated in the Miss Universe pageant.
Miss Universe Pakistan is a national beauty pageant franchise organized by the Yugen Group of Dubai to select a representative from Pakistan for the Miss Universe pageant.