JEDDAH, 14 October 2004 — Abuljadayel Beverages Inc., a leading juice and beverages manufacturer in the Middle East, will sponsor Jeddah Cricket League’s Premier Division Tournament under its popular product Bison Energy Drink.
This was announced at a meeting attended by General Managers Sheikh Ahmed Abuljadayel and Sheikh Abdullah Abuljadayel as well as JCL President Shahid Amin and Executive Secretary Mohammad Iqbal.
Field Marketing Manager Ahmed Deabes said their company supports various sports activities but this is the first time Abuljadayel is sponsoring a cricket tournament. Acknowledging JCL’s efforts in promoting this game among youngsters, Ahmed said he is pleased to support cricket as it is the fastest growing game in the Middle East and was more keen to support JCL as it is the oldest cricket organization in Saudi Arabia.
JCL President Shahid Amin thanked the management of Abuljadayel Beverages Inc. for their support to cricket by sponsoring the league and assured them of JCL’s support in its endeavor to spread the game amongst the youth of Saudi Arabia. Both Deabes and Amin solicited each other’s support to ensure a long term relationship for years to come.
The league will start immediately. Spread over three months, the tourney will have a five-week break during Ramadan. There will be eight teams each playing the other in a double round robin format basis to decide the winner and runner-up.
