How AI is transforming music discovery and production in Saudi Arabia

How AI is transforming music discovery and production in Saudi Arabia
A robot plays the piano at the Apsara Conference, a cloud computing and artificial intelligence (AI) conference, in Hangzhou, in China's eastern Zhejiang province on October 19, 2021. (AFP file)
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Updated 21 March 2025
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How AI is transforming music discovery and production in Saudi Arabia

How AI is transforming music discovery and production in Saudi Arabia
  • AI is creating new music experiences while preserving the Kingdom’s musical heritage through initiatives like MusiqAI
  • MDLBEAST Records, another Saudi initiative, leverages AI tools to spark creativity in music production

RIYADH: As artificial intelligence continues to evolve, its influence in Saudi Arabia and globally extends far beyond personalizing music experiences. It is reshaping how music is created, consumed, and taught, revolutionizing the industry.

Musicians across the Kingdom are embracing new technology, with major local initiatives such as MDLBEAST Records leading the charge.

“MDLBEAST Records believes AI is a powerful tool for sparking initial creative inspiration in music production — whether generating a first beat, a musical bar, or a legitimate sample,” Matthew Dicks, executive director of music and talent at MDLBEAST Records, told Arab News.

“We encourage our artists to explore these possibilities within a framework of creative freedom.”

Launched in 2020, MDLBEAST Records is a Saudi Arabia label that promotes and develops talent from the Middle East and North Africa region.

Part of MDLBEAST entertainment, its roster includes local stars Cosmicat and Dish Dash, among others, along with international names including Salvatore Ganacci.




Matthew Dicks, executive director of music and talent at MDLBEAST Records. (MDLBeast photo)

While embracing AI’s creative potential, he emphasized the importance of ethics. “We also recognize the ethical complexities surrounding AI in music,” said Dicks. “It is paramount that the rights of original songwriters and rights holders are always respected.

“Copying, ripping, replicating, or infringing on intellectual property is strictly unacceptable. We are committed to navigating the evolving landscape of AI in music responsibly, ensuring its use enhances human creativity while upholding the integrity of artistic ownership.”

Beyond MDLBEAST Records, Saudi Arabia is making strides in preserving its musical heritage while fostering innovation. In late 2024, the Saudi Music Commission launched MusiqAI, an initiative integrating AI-driven interactive learning to teach both Arab and Western instruments.

Unlike global platforms such as Suno, AIVA and Soundful, MusiqAI prioritizes Saudi sounds and Arab musical heritage, offering lessons on traditional instruments including the oud and qanun alongside the piano and guitar.

In line with Vision 2030, the platform nurtures musical talent through AI-powered real-time feedback, personalized lesson plans, and accredited certifications.

By blending cultural preservation with advanced technology, it aims to set a new standard for digital music education both regionally and globally.

DID YOU KNOW?

• The global market for AI in music is projected to grow from $3.9 billion in 2023 to $38.7 billion by 2033.

• AI tools such as AIVA, Mubert, and Suno are already used for backing tracks, jingles, and even entire songs.

• Platforms like Spotify use AI to analyze user preferences and suggest music based on listening habits.

AI has also been used to enhance music discovery by adapting to individual preferences in real time, striking a balance between familiarity and exploration.

“AI and personalization help you listen to more of what you like,” Akshat Harbola, managing director of Spotify MENA, told Arab News. “And then what we try to do is introduce you to something you haven’t been exposed to in the past, but you might like it.”

As generative AI advances, the cost of developing innovative listening experiences is falling — a shift that Harbola believes is transformative for the industry.




Akshat Harbola, managing director of Spotify MENA. (Supplied)

“If we were to try to do something like this maybe five years back, it would be impossible because the cost would be so high,” he said. “You would have had to hire transcribers, producers, and you just wouldn’t be able to do it.

“But now we are able to deliver these personalized sessions to millions of users.”

Despite AI’s growing influence, Harbola said human expertise will remain essential. “The role of humans in AI, and when it comes to personalization, is actually going to increase over time — especially in music,” he said.

He also highlighted the importance of cultural nuances in AI-driven recommendations, noting that even shared musical tastes can differ by location.




Aas AI continues to reshape the music industry, ethical concerns surrounding copyright and artistic integrity remain a significant topic of debate among musicians and creators. (Supplied)

“Even if you have the same music taste, what makes sense for somebody in Jeddah may not make sense for somebody in Sao Paulo,” he said. “So it’s very important that human and cultural expertise is built into what the machines are recommending and the products we’re rolling out.”

Nevertheless, as AI continues to reshape the music industry, ethical concerns surrounding copyright and artistic integrity remain a significant topic of debate among musicians and creators.

Addressing these concerns, Harbola emphasized the platform’s strict stance on copyright compliance. “We are very clear that any content that infringes copyright cannot be on Spotify,” he said.

Siddiq “Sidney” Malik, a filmmaker and user of AI in music, echoed this sentiment. “We’re at the intersection of creativity and technology,” he told Arab News. “We’re sort of working to adapt the future of entertainment while we’re actively shaping it.”

Malik views AI as an empowering tool that is cost-effective, innovative, and cutting-edge, particularly in breaking linguistic barriers. “This allows for a new era of accessibility and artistic expression,” he said. “It’s more than just a basic tool.”

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Malik said it is not just about typing a prompt into a platform like ChatGPT — it is about creating an entire ecosystem.

“We’re deeply invested in the transformative power of AI music, but the key thing is that we believe it’s not about replacing human creativity — it’s about amplifying it,” he said.

However, he warned that musicians who resist AI adoption could later face competition from advanced tools. “It’s a critical moment for creators whereby if they do not embrace and collaborate with AI, they run the risk of competing with AI — which will be impossible.”

Drawing parallels to shifts in the film industry, Malik noted how creatives have adapted before and must do so again to embrace AI’s possibilities.

“I think we have had these shifts — analog to digital to virtual and now artificial,” he said. “AI gives artists the power to be the masters of their own destiny, which is very important in the music industry.”




Despite AI’s growing influence, human expertise will remain essential, says Akshat Harbola, managing director of Spotify MENA. (Supplied)

Riyadh-based musician Lun encapsulates the cautious yet curious approach many artists are taking toward the rapidly evolving music landscape shaped by AI.

“I have not used AI before in my own music because I never thought I needed to. But as a tool, it can be of help,” he told Arab News.

While intrigued by AI’s potential, Lun highlighted ethical concerns that remain central to discussions across the industry.

“If an artist uses it to help with something they’re stuck on — to compile ideas so they can come up with an original part on their own — then I don’t see any harm in it,” he said.

“But if they use the tool to write the entire thing from A to Z, then I think we have a problem because it is no longer the artist who composed it, regardless of how they spin it.”
 

 


Riyadh hosts Pakistan’s National Assembly speaker for bilateral talks

Riyadh hosts Pakistan’s National Assembly speaker for bilateral talks
Updated 7 sec ago
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Riyadh hosts Pakistan’s National Assembly speaker for bilateral talks

Riyadh hosts Pakistan’s National Assembly speaker for bilateral talks
  • Parties discuss topics of mutual interest, further strengthening ties
  • Pakistani speaker also met Saudi Shoura Council Speaker Sheikh Abdullah Al-Asheikh in Riyadh

RIYADH: Riyadh Gov. Prince Faisal bin Bandar has received Pakistan’s National Assembly Speaker Sardar Ayaz Sadiq in the Saudi capital.

The parties discussed topics of mutual interest and further strengthening the strong ties between the two countries, the Saudi Press Agency reported.

The Pakistani speaker also met Saudi Shoura Council Speaker Sheikh Abdullah Al-Asheikh in Riyadh.

Al-Asheikh welcomed Sadiq and his delegation, highlighting the strong ties between Saudi Arabia and Pakistan at various levels.

He stressed the importance of enhancing ties through effective joint meetings between the Shoura Council and Pakistan’s National Assembly to meet leadership aspirations.

Sadiq praised the fraternal relations between Pakistan and Saudi Arabia, commending the Kingdom’s continued role in fostering solidarity within the Islamic world and serving Islam and Muslims globally.

The talks covered mutual interests and explored ways to enhance Saudi-Pakistani parliamentary relations.

Sheikh Abdulaziz Al-Asheikh, the Kingdom’s grand mufti and president of the Council of Senior Scholars, also received the Pakistani National Assembly speaker.

The grand mufti, who is also the president of the General Presidency of Scholarly Research and Ifta, stressed the presidency’s role in clarifying Islamic rulings on issues affecting Muslims, including contemporary jurisprudential matters requiring scholarly guidance.

Al-Asheikh also highlighted the commitment to promoting moderation and combating extremism and terrorism, the SPA reported.

Sadiq praised the Kingdom’s vital support for Pakistan on various issues, commending the deep-rooted ties between the two nations.


Visa overstayers face $13,000 fine, prison, deportation

Visa overstayers face $13,000 fine, prison, deportation
Updated 10 min 58 sec ago
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Visa overstayers face $13,000 fine, prison, deportation

Visa overstayers face $13,000 fine, prison, deportation

RIYADH: As Saudi Arabia gears up for Hajj 2025, the Ministry of Interior on Tuesday warned that expatriates who fail to leave the Kingdom after their visas expire face heavy penalties.

The ministry announced on X that expatriates may face fines of up to SR50,000 (about $13,000), imprisonment for up to six months, and/or deportation, the Saudi Press Agency reported.

The Saudi Arabia government has appealed to citizens and residents to ensure that their guests who arrived on visit or Umrah visas abide by the regulations.

“Visas of all types — with the exception of the Hajj visa — do not entitle their holder to perform the Hajj pilgrimage,” the ministry stated on X.

Welcoming the decision Osama Ghanem Alobaidy, a law professor in Riyadh, told Arab News the ministry’s decision was “crucial” to ensure visitors comply with the law.

“This move by the Ministry of Interior will help deal with crowd management efficiently, and ensure the safety and security of pilgrims during Hajj,” he added.

Earlier this month, the ministry also warned Hajj and Umrah companies and establishments to adhere to the country’s laws and regulations.

The ministry said that companies or establishments that delay reporting individuals who have failed to leave will be fined up to SR100,000. The fine will be multiplied based on the number of individuals involved.


Saudi Arabia steps up dugong conservation

Saudi Arabia steps up dugong conservation
Updated 22 min 35 sec ago
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Saudi Arabia steps up dugong conservation

Saudi Arabia steps up dugong conservation
  • National Center for Wildlife is leading initiatives to protect the dugong from further population decline
  • Efforts by the center include satellite tracking and scientific research to monitor its distribution in Saudi Arabia’s territorial waters

RIYADH: The dugong, or Dugong dugon, a marine mammal classified as vulnerable, remains a key indicator of marine biodiversity in Saudi Arabia. 

Found in the country’s warm coastal waters, the species is considered an important marker of the health and stability of marine ecosystems, the Saudi Press Agency reported. 

During Saudi Arabia’s Environment Week, the dugong featured prominently in events, drawing attention to ongoing conservation efforts and the responsibilities shared by researchers, environmental advocates, and policymakers.

The National Center for Wildlife is leading initiatives to protect the dugong from further population decline. These efforts by the center include satellite tracking and scientific research to monitor its distribution in Saudi Arabia’s territorial waters. 

Additionally, national plans are in place to manage and rehabilitate the species’ natural habitats, supporting long-term sustainability and the conditions necessary for dugong reproduction and survival. 

On the international front, Saudi Arabia continues to strengthen global cooperation in marine conservation. 

In 2013, the Kingdom signed an agreement to protect dugongs and their habitats and has taken part in initiatives such as the Pacific Year of the Dugong, launched in 2011.

Throughout Environment Week, the center presented recent studies and carried out public outreach activities. 

Educational programs were provided to students, visitors, and marine life enthusiasts, emphasizing the dugong’s ecological role and the importance of preserving its habitat.

The center also showcased modern tracking technologies used to study the species and its movements, the SPA reported.


Saudi minister in China to explore education, research cooperation

Saudi minister in China to explore education, research cooperation
Updated 22 April 2025
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Saudi minister in China to explore education, research cooperation

Saudi minister in China to explore education, research cooperation
  • New agreements focus on scholarships, Chinese language programs, curriculum development

RIYADH: Saudi Arabia’s Education Minister Yousef Al-Benyan met leaders from various universities, institutes and research centers in China, the Saudi Press Agency reported on Tuesday.

He was accompanied by Saudi Ambassador to China Abdulrahman Al-Harbi and Ministry of Education Undersecretary for International Cooperation Nasser Al-Aqeeli.

The meeting, part of the minister’s visit to Beijing, aimed to explore new avenues for cooperation to enhance the educational and research systems in both countries.

The minister discussed promising investment opportunities in Saudi Arabia’s public and private education sectors through the “Invest Saudi” platform.

The meeting also highlighted the Saudi government’s scholarship program for Chinese students via the “Study in Saudi” platform, along with efforts to expand admission opportunities for Saudi scholarship recipients in Chinese graduate programs.

The Saudi and Chinese education ministries signed two memoranda of cooperation to exchange expertise in advanced curricula and provide scholarship programs for Saudi students in China.

One memorandum secures seats for Saudi students in top Chinese universities, enhances scholarship programs, and increases opportunities for Saudi students in high-demand fields. The China Scholarship Council represented the Chinese Ministry of Education in the signing.

The second memorandum, signed with the Chinese ministry’s Center for Language Education and Cooperation, introduces Chinese language education in Saudi public schools starting this academic year. Experts from both nations will collaborate to develop a comprehensive curriculum.

The Saudi minister also met Chinese counterpart Huai Jinpeng to discuss enhancing cooperation in general and higher education, exploring new opportunities, and exchanging expertise.

The meeting reviewed expanding partnerships between Saudi and Chinese universities and research centers in scientific research, graduate studies, scholarships, and medical education and training.

They explored investment opportunities for Chinese investors in the Saudi education sector, along with key opportunities in Chinese language education, e-learning, research, and innovation.


Indian PM Modi lands in Jeddah on two-day official visit

Indian PM Modi lands in Jeddah on two-day official visit
Updated 58 min 34 sec ago
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Indian PM Modi lands in Jeddah on two-day official visit

Indian PM Modi lands in Jeddah on two-day official visit
  • The prime minister was invited by Saudi Crown Prince Mohamed bin Salman. 
  • Modi’s plane was escorted by Saudi Royal fighter as it entered Saudi airspace

JEDDAH: Indian Prime Minister Narendra Modi has landed in Jeddah on Tuesday as he embarks on a two-day official visit to Saudi Arabia. 

Modi’s plane was escorted by Saudi Royal fighter as it entered Saudi airspace, Indian newspapers reported. 

“India deeply values its long and historic ties with Saudi Arabia that have acquired strategic depth and momentum in recent years,” said Modi in a statement released by his office.

“Together, we have developed a mutually beneficial and substantive partnership.”

This is Modi’s third trip to Saudi Arabia overall following visits in 2016 and 2019. 
The prime minister was invited by Saudi Crown Prince Mohamed bin Salman. 
During the two-day visit, Modi is scheduled to meet members of the Indian community, according to his office. The visit is expected to see several memorandums of understanding being signed.