With the fun slogan of “No moos allowed: Plant-based drinks made from your favorite seeds,” and its vibrantly-colored packaging, this emerging Saudi-made brand is making an ethical splash into mugs and cups throughout the Kingdom.
Currently available in four flavors, each with its own singular-colored packaging: blue-hued coconut, pink-hued almond, yellow-hued oats, and its latest edition — and my favorite — the green-hued pistachio. These options are lactose-free, cholesterol-free — and fully flavorful.
The Saudi brand began its journey in April 2022 to offer plant-based milk alternatives that combine rich flavor with high quality.
“Our products are made from natural ingredients, easy on the stomach, and full of flavor — perfect for coffee and recipes. We don’t just offer a milk alternative; we redefine it to meet barista standards, with ideal froth, consistent texture, and rich taste,” the website reads.
Celebrating its fourth anniversary this month, this Alkhobar-based company is definitely worth the splurge. At SR22 ($5.9) a pop, these rich and creamy dairy alternatives come in 34-ounce containers. While it is the average price point of many international brands, it might seem slightly steep in comparison to those from other local companies.
Sold at many local supermarkets, including Tamimi, and offered as a dairy alternative at several cafes, including Joe & The Juice, it is now easier than ever to enjoy a milky drink without the milk.
Made with premium grains and carefully selected plant-based components, I especially appreciated their eco-friendly packaging — even the cap is made from plant-based coating and is Bonsucro-certified sustainable sugarcane.
There is not currently a soy option, which is a valuable source of protein for many in the Saudi plant-based community.
But there is good news! The brand told Arab News via WhatsApp that it is planning to introduce new flavors and smaller sizes going forward.
“Cows! You are not invited to this party!” the side of the carton reads. The “No Moo crew” (moo alluding to the sound a cow makes) is the best non-inclusive brand for all the right reasons.
Follow it on Instagram @nomoo.sa to quench your thirst.
