Author: Violaine Roussel
In Hollywood today, thousands of data specialists work for streaming video platforms, playing a role not just in distribution and marketing but also in decisions about content and production.
In “Data-Driven Hollywood,” Violaine Roussel examines the emergence of this new category of professionals at the heart of the Hollywood dream factory.
Roussel shows how the rise of data and algorithm specialists has transformed organizations and rearranged power relationships within them. Roussel’s account reveals the new forms of power and knowledge at play in today’s Hollywood.
