The Pinehill Arabia Food Ltd. (PAFL) announced the winners of the Indomie Noodles mega promotion at a ceremony held at Le Jeddah Meridien Hotel on Saturday. A representative of the Jeddah Chamber of Commerce & Industry and parties involved in the campaign were among those present. The promotion began in mid-April and ran throughout the Kingdom and evoked a very high consumer response, according to Noor Wahyono, GM at PAFL. Instant redemption of prizes as well as the draw for the three Epica cars and home appliances were “distinctively successful,” Wahyono said, adding that the organizers of the promotion at PAFL were overwhelmed by such a huge success. “Winners’ appraisals were very elaborate and enthusiastic,” PAFL Marketing & Export Director for MENA Sohail Razzack said. The company, regarded as the biggest noodle manufacturer in the Middle East, has played a key role in crating and developing the instant noodle market in the Kingdom. It continues to enjoy substantial growth and leadership across all noodle categories.
