RIYADH, 1 July 2007 — Riyadh municipality is adding three more digital billboards in different places around the capital, a city official told Arab News yesterday.
The high-tech screens are considered a form of revenue for the city with rental costs of SR5 million per year for clients wishing to buy spots on these eye-catching billboards.
“Today’s market needs modern methods of advertisement,” the general manager of consultations development at Riyadh municipality, Mohamed Alakel, told Arab News.
The three billboards are expected to be up and running by the end of the year, Alakel added, bringing the number of such signs to nine for the Kingdom’s capital city. More signs are planned, he said, in the form of replacing static billboards and older lighted scrolling billboards with more advanced digital screens.
The three signs are being erected at Alaqariah, Sitteen Street, in front of the Sahara markets.
