JEDDAH, 15 April 2008 — Zain has achieved another first by bringing its groundbreaking borderless “One Network” mobile service to four countries in the Middle East. This service, which made telecom history when it was launched in Africa, today allows Zain’s 14 million customers in Bahrain, Iraq, Jordan and Sudan to be part of a pan Middle East mobile community, providing them the opportunity to communicate between these countries and be treated as local customers in terms of pricing, while using their home network service.
User friendly, the One Network service is a non-burdening experience and is automatically activated when Zain customers from the four countries cross borders, thus enabling them to stay in touch with friends, colleagues and family members at a reduced cost. “This truly is a defining moment in the history of the Middle East and global telecommunications and a major step forward in Zain’s intent to become a top-ten global mobile operator by 2011,” said Dr. Saad Al-Barrak, Zain Group CEO.
“The launch of One Network in the Middle East helps fulfill our promise to deliver to our customers a unique and rewarding Zain brand experience through the products and services we offer.”
Besides allowing Zain’s pre-paid and post-paid customers to make calls and SMS at local rates and receive incoming calls free-of-charge, One Network enables them to top-up their mobile phone credits with locally purchased scratch cards, which are widely available in more than 200,000 points of sales. Furthermore, there is no need for pre-registration.
