Citymax unveils 3 new stores in Eastern Region

Citymax, a leading value fashion brand in Saudi Arabia, has officially opened three new stores in the Eastern Region.
The new stores can be found at the Al-Fanar Mall in Raka, Alkhobar; Nauriyah; and the Al-Loloah Mall — taking the total number of Citymax stores in the region to 19.
The Al-Fanar Mall store in Dammam will stock Citymax’s homegrown label of women’s, men’s and children’s fashion — as well as lingerie, accessories, cosmetics, footwear, toys and home wear — while the stores in Nauriya and Al-Loloah Mall will offer women’s and children’s lines, together with accessories, cosmetics and footwear.
Ramanathan Hariharan, CEO, Max, said: “The stores have a brand new look and feel that will offer customers an international experience, and we are excited to further expand our presence in Saudi Arabia and the Middle East.”
Hariharan said: “The stores will provide our customers with the latest styles and trends at affordable prices, whilst delivering a high level of customer service to further enhance their Citymax shopping experience. Saudi Arabia continues to represent our biggest market in terms of business, and we are confident that the new stores will be received extremely well by Citymax shoppers.”
All three stores were officially opened by Bharatesh Bhaskar Suvarna, Citymax COO, KSA, Eastern Province.
The latest Spring 2013 collection is now available in store, which includes a huge variety of on-trend ladieswear, menswear and kidswear to choose from, offering customers ‘More Fashion, More Value’.
Known as Citymax in Saudi Arabia; Max Fashions is part of Landmark Group, one of the largest retail conglomerates in the Middle East and India. It currently operates in the UAE, Saudi Arabia, Kuwait, Oman, Jordan, Qatar, Bahrain, Turkey, Egypt, Sudan, Yemen, Lebanon, Nigeria, Libya and India.