Top Bollywood star signs up as Joyalukkas brand ambassador

Joyalukkas, which claims to be the world’s favorite jeweler, has added Hrithik Roshan, Bollywood superstar and global icon, to its star-studded list of brand ambassadors. As part of its “be global, touch local” strategy, the endorsement of Roshan paves the way for the group’s expansion plans and will represent the brand globally.
Coming from a long line of distinguished Bollywood personalities, Roshan made his debut in Indian films as a young child actor in the hugely successful Aasha (1980). Known as India’s heart throb, it is his humble personality and striking good looks, coupled with a keen sense of fashion, that has led to his global recognition as an Indian superstar today.
“The reach of Indian cinema has gone beyond just an Indian audience; it attracts audiences from across the world regardless of nationality. For Joyalukkas, the decision to sign on Hrithik Roshan was strategic due to the global recognition he has received over the years as a symbol of Indian cinema and a fashion icon. The hard work and dedication that Hrithik brings to all his endeavors, is synonymous to the foundation upon which the Joyalukkas brand has been built,” said Joy Alukkas, chairman and MD, Joyalukkas Group.
Roshan is a part of the group’s “be global, touch local” strategy for current financial year, whereby key brand ambassadors within the film industry are identified and signed on based on their consumer reach and acceptance.
“Being a brand ambassador for a jewelry brand is definitely a first for me. However the growth that Joyalukkas has been able to achieve from its humble beginnings is truly remarkable. Joyalukkas is a global brand that has set itself apart from its competitors, not only by the quality and design of its jewelry, but also by its aggressive growth strategy, which has crowned it the world’s favorite jeweler,” said Roshan.