Closeup brings out advanced whitening range

Co-created for the first time with cosmetic dentists, Closeup’s new range — Diamond Attraction — is claimed to be its most advanced whitening range ever.
Exclusive blue light technology means that with just one brush, a blue film coats teeth and creates an optical effect that makes teeth appear whiter, instantly.
Perfect for on-the-go touch-ups, extra head-turning in a night-club or being photo-ready any time anywhere. Diamond Attraction also contains silica, which removes stains and progressively whitens teeth with continued use.
The range includes Power White for instant whitening, which offers three times more power for instantly whiter teeth in just one brushing and progressively whiter teeth with continued use, and Fresh White for everyday whiteness, enriched with enamel-like material that helps repair teeth, while zinc citrate trihydrate maintains healthy gums.
Closeup’s Diamond Attraction range can be found at all major supermarkets with prices starting from SR18.