NEW YORK: Oreo by double-stuffed Oreo, Khloe Kardashian fills a glass jar in her kitchen with dozens of cookies carefully arranged in a pattern. It’s a chore she does once a month to keep the goodies fresh.

For a subscription fee of $2.99 a month, now there’s an app that lets you watch. Khloe and her much-exposed sisters this week launched new apps and websites designed to give fans a further peek into their lives — and fatten their bank accounts in the process.

It’s the latest example of celebrities involved in creating their own media outlets, diverse projects that go beyond connecting with fans on Instagram or Twitter. Celebrities like Ashton Kutcher, Gwyneth Paltrow and Derek Jeter have found them solid investments that give them tighter control over their images.

“It can be a good business,” said Ken Doctor, founder of Newsonomics, a company that tracks digital development. “It can be a big business.”

Paltrow’s Goop website was launched in 2008. It has established itself as a digital player in the lifestyle area, offering shopping opportunities, trend stories and recipes.