TOYOTA/Abdul Latif Jameel (ALJ) unveiled the 2014 Yaris at a recent event themed a ‘New star coming to town.’

The all-new Yaris encompasses a more stylish and flashy exterior, smart and more spacious interiors comprising a quiet and refined passenger cabin, enhanced safety features and responsive driving dynamics.

All these outstanding specifications drive the all-new Toyota Yaris to the highest level in the compact sedan category. The 2014 Yaris reflects Toyota's ‘vibrant clarity’ design theme, creating an impressive look that is claimed to be a cut above comparable sedans.

The features that stand out with the Yaris 2014 are a new stylish look and dynamic performance — “attributes you can find in Cristiano Ronaldo when you watch him on the pitch.” said Adel Ezzat, MD, marketing, Abdul Latif Jameel (ALJ), the authorized distributor of Toyota in Saudi Arabia.

“This is one of the reasons why we chose him as a brand ambassador for the new Yaris 2014. Cristiano's engagement with Toyota also stands in line with Toyota being the official automotive partner of the ALJ League. The new Yaris 2014 is a car for young people and we are glad of the fact that Toyota's role as the official automotive sponsor of the ALJ League enables us to engage directly with football fans and the Toyota lovers among them. Our sponsorship objective is to add excitement to the game and we are sure that the new Yaris 2014 stands in line with this objective, which is why we will find the new Yaris a regular guest at the Kingdom’s stadiums,” he said.

The new look Yaris will definitely be at the top of the list for Saudi customers when they look for a sedan that combines superior value and dynamic performance with style and durability, he said, adding: “With its increased body size to offer a spacious and class leading interior and its excellent handling stability and ride comfort, the Yaris represents Toyota's strong commitment to offer a great customer experience backed by Toyota's acclaimed quality standards and emphasis on passenger safety.”

The Yaris comes with a total of eight exterior colors, including three newly developed colors: The quartz brown ME, the silky beige ME color and the frozen blue ME color.

Its interiors are roomier. It also enjoys larger trunk volume and excellent usability created by dimensions that allow easy loading, unloading and stowing of items of various sizes and shapes.

From a safety perspective, the all-new Yaris offers an array of safety features such as standard driver and front-passenger dual-stage airbags (SRS), including whiplash injury lessening (WIL) for the front seats, which simultaneously cushion the head and torso of the front seat occupants during a rear-end collision and alleviate the impact to the neck region to help reduce injuries to that area. Seatbelt pretensioners and force limiters are also available for the driver and front passenger seats.

Like all Toyota vehicles, the Yaris features Toyota's star safety system that includes anti-lock braking system (ABS), brake assist (BA) and electronic brake force distribution (EBD). The electronic brake force distribution (EBD) utilizes ABS hydraulic control to optimize the distribution of braking force between the front and rear wheels.

The Yaris will be available with the option of a 1.5 L (1497 CC) or a 1.3 L (1299 CC) choice of a 4-speed automatic gearbox or a 5-speed manual gearbox. A new EPS ( electric power steering) control has also been adopted, which provides feedback to the steering wheel even in a near-neutral position.