NEW YORK: Tidal, the streaming service led by Jay-Z that launched to a mixed reception a year ago, said Tuesday it has climbed up to three million subscribers.

Tidal, which last revealed its subscription base at one million in September, said in a statement marking its one-year anniversary that it now has three million members in 46 countries.

Aimed at taking a slice of the booming market for streaming, which offers unlimited, on-demand music, Tidal has sought to differentiate itself from rivals led by Spotify by offering exclusives, higher-quality audio files and video content.

Among its successes, Tidal exclusively released the latest album by rap superstar Kanye West and has become the primary online home for Prince, who has delighted in the newfound artistic control.

But Tidal was widely derided for the optics of the March 30, 2015 press conference that announced the relaunch of the service, which Jay-Z bought for $56 million from Swedish-listed company Aspiro.

Tidal vowed to change streaming to benefit artists, although the press conference was led by some of the richest names in music such as Madonna, West and Jay-Z’s wife Beyonce.