WITH the month of December, Maserati officially enters the 100th year of its history. It does so in a period of “unprecedented health and unparalleled growth.” 

More than 23,000 orders worldwide up to date are propelling Maserati into a new dimension. Today, Maserati is among the fastest growing brands in the US and a concrete reality in nearly 70 markets in the world, starting with China, Maserati’s second largest commercial reality on the planet.

Maserati showcased recently at the Los Angeles Auto Show its new brand look and marketing communication campaign. Both are inspired by “The Opposite of Ordinary” concept, a testament to the company’s first 100 years and a guideline for the next 100. “For, as the whole history of Maserati proves, while some automobiles are inspired by basic geometry, Maseratis are simply inspired,” the company says.

“It is with great pride that Maserati introduces the Centennial logo.” Maserati’s world famous Trident was inspired from the sculptures of Italy itself. So it seemed fitting to sculpt a new image to represent our first 100 years of passion in car making. The Maserati Centennial Logo is more medallion than graphic. It lives as a forged symbol of our racing heritage. But even more importantly, it resembles nothing found among other luxury brands. “And so it serves as a constant reminder of our core belief. That in everything we build for the next 100 years, to always be-The Absolute Opposite of Ordinary.