Nissan is continuing to increase its presence in the Kingdom with a strong lineup of its innovative and exciting models at the Jeddah motor show.

With refreshed styling, the 2014 model year Hero of All Terrain Nissan Patrol, takes center stage alongside the special edition Black Matte model.

A gold colored Nissan GT-R, signed by the fastest man in history and Nissan’s Director of Excitement Usain Bolt showcases the brand’s performance credentials while its commitment to zero and low emission transport solutions for today and tomorrow is represented by the Nissan Pathfinder Hybrid.

The latest Nissan Sentra and Nissan Altima models join the show-stoppers.

“These are hugely exciting times for Nissan as we see our plans for the future in the Kingdom materialize,” said Samir Cherfan, MD, Nissan Middle East.

“When we announced our ambitions for strengthening our presence in this market, we made a pledge to renew the bond with the Kingdom and bring the best of Nissan to the market. At the Jeddah motor show we underline Nissan is delivering on that promise,” he said.

Earlier this year, Nissan began increasing its activity with the opening of the world’s first Nissan New Retail Concept showroom in Riyadh. This is just one of 18 sales outlets, 19 service outlets and 27 parts selling points by end of December. These offer the complete Nissan range — the broadest of any manufacturer in the region.

As part of the company’s ambition in the market, Nissan is targeting a 300 percent rise in sales in the Kingdom over the next four years based on the popularity of its expanding model range, growing retail network, strengthening brand and commitment to first class customer service.

Through a recent partnership with MBC, one of the top rated TV channels in the region, Nissan has created a great opportunity to get close to its customers with exciting and innovative programs and campaigns. As an example, at the end of this year, Nissan with MBC will bring back to the Kingdom the highly anticipated Action Ha Program.

“The Kingdom of Saudi Arabia is a extremely important market to us and the quality of the products and service we provide makes Nissan one of the most attractive prospects in the country. Affordability, performance and durability are key factors in customer choice, and fundamental factors in Nissan design,” Cherfan added.