Patchi unwraps new brand identity

Patchi, a world leading brand for chocolate and chocolate gifts, has launched new brand identity to refresh its profile and confirm commitment to the values that have made it a primary choice for those who love premium chocolates and would love to express their passion, celebration and commemoration through a gift of Patchi chocolates.
The new brand identity is unwrapped in a creative, modern and trendy style that reflects the distinctive and fine quality that Patchi has made it available through stylish network of boutiques across Saudi Arabia.
The unveiling of the new brand identity was held at an event held at the Patchi Boutique in Jeddah, in the presence of Zahid Nuri, GM and a cofounder of Patchi in Saudi Arabia, and members of the board of directors - Nabil Nuri and Ibrahim Al-Jammaz, and Ihab Yamaq, MD, Patchi Saudi Arabia, as well as a number of invitees.
Nuri said: "The launch of the new identity for Patchi embodies the company great attention paid to its customers in Saudi Arabia as well as the company's keenness to provide the best services possible, highest quality and a variety of the most exquisite and finest chocolate gifts.
The new identity is a breakthrough matching the significant expansion achieved by Patchi on international level, that made it occupy a prominent place as one of the largest global brands in the chocolate industry."
Yamaq said: "The new identity will be a strong motivation to implement the company's expansion plans in the Kingdom in order to get closer to our customers, and to meet the growing demand for Patchi chocolates, as well as maintaining the brand positioning as number 1 favorable chocolate in the Saudi market. We consider the launch of the new identity to be another way of renewing our commitment to offer unique, yet fancy and attractive chocolate gifts."