Potential.com empowers Saudi SMEs

Potential.com, a leading international business consultancy, says its SME Evolution Program is gaining more international recognition as over 4,000 participants from 29 countries have joined the program so far.
The free-to-attend program has become a great tool for Saudi companies and a one-stop shop for their development, funding and business needs.
Potential.com has partnered with over 20 leading international and regional organizations, such as STC, EMC and The Centennial Fund (TCF) in Saudi Arabia to offer practical support to existing SMEs.
Potential.com also announced that the new edition of its SME Evolution Program, due to kick off with a series of webinars on Nov. 5 this year, will oversee new features that will enhance the SMEs overall experience. One of the key new features is the advanced mobile application, which allows members to access webinars from their Apple iOS mobile devices.
Shadi Banna, MD, Potential.com said: “SMEs play an integral and growing part in much-needed job creation around the world and contribute a significant percentage to countries’ GDP.”
Banna added: “The launch of our new SME Evolution Program confirms our commitment to providing a platform, which will take SMEs to higher levels. We are delighted to see that many SMEs are benefiting from our program and we are confident that the new features will provide further resources to support their expansion.”
The new SME program will also feature a new content methodology and will allow SMEs and partners to promote their products and services on an online platform through the website’s new Marketplace feature, which was recently launched.
Rudy Shukry, founder and director of Tiqani, a fast growing SME, who took part in the program, said: “For the things we know, this program is a good refresher and is helping me structure the information I have in a better way to be used easier later.”