Media brainstorming at Mindshare summit

Leading figures from the global media industry gave thought-provoking speeches at Mindshare's second annual Saudi Arabia Media Summit in Riyadh last week.
The speakers were Mick Pilsworth from Motive Television, John Wilpers from Innovation Consulting, Alex Meisl from Sponge, Will Hutson from Carrot Creative, Ahmed Nassef from Yahoo! Maktoob, Norm Johnston from Mindshare Worldwide and Steve Ridley from Kinetic Worldwide.
The conference concluded with heated debate among panelists who had sharply differing opinions of the challenges facing the Saudi market. Advancing their contrasting viewpoints were Manuel Cretin from Al Safi Danone, Pierre Abou Jaoude from Al Arabiya Outdoor, Magnus Kastner from Rotana Media Services, Hussein Jarrar from Yahoo! Maktoob, and Hatim Al Kahli from Google.
‘Convergence’ was this year's theme: How the media is adapting to people's changing lifestyles and social trends. Every speaker shared his perceptive insights and gave firsthand examples of how to create engaging marketing strategies.
Samir Ayoub, Mindshare CEO in the MENA region, said: “This year's Media Summit has been once again a great success. We have really had the chance to explore media convergence in plenty of details; the contributors have all shed light on the emerging trends of convergence. I'm sure that what was discussed will resonate in the market, as it has a big impact on media owners, advertisers and policy makers.
"This summit demonstrates that Mindshare is a network of people who understand brands, markets, media and other people. We are at the forefront of our industry."
As a global network, Mindshare finds itself being trusted by a wide range of leading clients and the diverse cultural makeup of its employees and community. This summit demonstrates Mindshare's people are constantly aware of what is happening in their city, their country and their specialized area of expertise to deliver innovation, creativity and superior results for its clients.