The Advertising College of Jeddah will hold a colloquium on advertising in the digital age on Thursday at its premises.

Munir Al-Sayed, dean of the faculty, said that a group of global elite specialists from UK, China, Saudi Arabia and Bahrain would speak at the colloquium. Among the speakers will be Zhang Yiping of Beijing University, Olivier Rabenschlag, a media expert from Google and Paul Springer from the University of Buckinghamshire.

“They will discuss the impact of digital technology on the design and management of advertising campaigns and creative methods that can contribute to a leap in the size and quality of production in digital advertising in the Middle East and Saudi Arabia,” he said. Abdullah Sadiq Dahlan, chairman of the Board of Trustees of the University of Business and Technology said that the colloquium would enrich the theoretical and practical experience of practitioners in advertising.

“It will open for them new professional horizons through interaction with colleagues in the profession from different parts of the world. ,” he said.

The College of Advertising is organizing this event to serve the Saudi advertising community. Attendance is free and those interested to attend need only to register at the college’s website (www.ubt.edu.sa).